the presentation slides

1. Crises or opportunity?
How traditional print newspaper is facing the challenge of digital journalism
Fig:1 Reading news, “Digital journalism reviving the local press”, Pascall, 2014.

2. Outline
Introduction
The condition of current news media industry
• The crises of the traditional news films
• The rapid development of digital journalism
The relationship between online news services and offline news organizations
• Advertising investment
• News production
The influences of digital journalism
Online and print media synergies

3. Australia：
United states：
11% of daily US newspapers have closed from 1990 to 2010. (Carson, 2015)
Source: Table 1, The position of Australian newspapers, adopt from: “Behind the newspaper paywall - lessons in charging for online content: A comparative analysis of why
Australian newspapers are stuck in the purgatorial space between digital and print”. Carson, 2015.

4. Positive attitude in print newspaper
• The investment in digital markets
• Professional content
• Customers’ loyalty

5. The feature of digital journalism
• The changing reading and usage habit
• A large amount of resources
• Special categories

6. The competition with print and online news service
Print newspaper
Professional comment
Verify information
Physical product
Digital news platforms
Usage habit
The users’ interaction
Online service experiences
Source: “Exploring interaction: Print and online news media synergies”, Graham and Freeman, 2012.

7. Years Mobile adspend in digital
markets
2014 16.3%
2011 4.2%
2009 0.1%
Years The digital adspend
2013 £6.3 billion
2012 £5.4 billion
Source: “The Scottish newspaper industry in the digital era”, Dekavalla, 2015.

8. The citizen journalism
News Supplement
The public interaction
Democracy development
Fig:2 Taking photo. What is citizen journalism and how does it influence news?” Horton, 2013.

9. The influence of digital journalism
• Improve creativities and effective production
• Increase competition in profession

10. Online and print media synergies--Convergence
Media
content
Communication
network
Information
technology
Source: “Print versus digital in Norwegian newspapers”, Slaatta, 2015.

11. Case study: The IPhone News app
Fig: 3,4,5,6 The IPhone News app. “News App: The ultimate guide”, Gill, 2016.
• Favourites choosing
• Notification setting
• Link with social media
• Online subscription

12. References
• Carson, A. (2015) ‘Behind the newspaper paywall - lessons in charging for online content: A comparative analysis of why Australian
newspapers are stuck in the purgatorial space between digital and print’, Media, Culture & Society, 37(7), pp. 1022–1041.
• Dekavalla, M. (2015) ‘The Scottish newspaper industry in the digital era’, Media, Culture & Society, 37(1), pp. 107–114.
• Graham, G., and Freeman, J. (2012) ‘Exploring interaction: Print and online news media synergies’, OR Insight, 25(4), pp. 199–220.
• Gil, L. (2016) News App: The ultimate guide. Available at: http://www.imore.com/how-to-use-news-iphone-ipad#new (Accessed: 11
January 2017).
• Horton, G. (2013) What is citizen journalism and how does it influence news? Available at: https://www.brandwatch.com/blog/what-
is-citizen-journalism-and-how-does-it-influence-news/ (Accessed: 11 January 2017).
• Pascall, B. (2014) Artefact | digital journalism is reviving the local press. Available at:
https://www.artefactmagazine.com/2014/10/22/digital-journalism-is-reviving-the-local-press/ (Accessed: 10 January 2017).
• Slaatta, T. (2015) ‘Print versus digital in Norwegian newspapers’, Media, Culture & Society, 37(1), pp. 124–133.