SKP Digital Campaign 2016

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The document outlines a marketing campaign to drive traffic to the GR SKP website over a 4-week period from April 25th to May 22nd. The methodology includes running Google PPC ads, Google Display Network ads, and Facebook advertising campaigns. The results show that the goals for clicks and engagements were exceeded on Facebook and Google clicks were slightly higher than the target. Website traffic increased over 450% in visits and over 500% in visitors compared to the previous period.

Business

Drive Traffic to GR SKP Website 2016
25/4 – 22/05

METHODOLOGY:
The proposal includes detailed carrying out the following three actions:
Search Engine Marketing:
Google PPC Campaign with specific keywords and guaranteed result in clicks
Google Display Network:
The Google Display Network lets us place ads on a variety of news sites,
blogs and other niche sites across the internet to reach more potential
consumers/ customers (HDs).
Facebook advertising:
Use different campaign objectives that Facebook gives us to choose from.
For example Clicks to Websites ads & Post Engagement ads (with link)
Proposed duration: 4 weeks
Drive Traffic to SKP Website
Method & proposal.

SUM UP - Goal achievement / Results
Channel-Method KPI Served Target / Estimate Difference Dif %
Google Clicks
19.459
18.200 1.259 6,92%
Facebook Post Engagents 12871 6250 6.621 105,94%
Facebook Clicks 14290 6250 8.040 128,64%
RESULTS / SUM UP OSIS+

Screenshots.
Google Results / 4 weeks OSIS+

Facebook.
OSIS+
4 weeks period (25/4 – 22/05 )

Screenshots.
FB Ads Results / 4 weeks OSIS+

Website Traffic/Analytics.
OSIS+
4 weeks period (25/4 – 22/05 )

-
5.000
10.000
15.000
20.000
This Period Previous
VISITS: +454,5%
Landing page / web site > Google Analytics

-
2.000
4.000
6.000
8.000
10.000
12.000
14.000
16.000
18.000
This Period Previous
VISITORS: +515,2%
Landing page / web site > Google Analytics

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SKP Digital Campaign 2016

1. Drive Traffic to GR SKP Website 2016 25/4 – 22/05

2. METHODOLOGY: The proposal includes detailed carrying out the following three actions: Search Engine Marketing: Google PPC Campaign with specific keywords and guaranteed result in clicks Google Display Network: The Google Display Network lets us place ads on a variety of news sites, blogs and other niche sites across the internet to reach more potential consumers/ customers (HDs). Facebook advertising: Use different campaign objectives that Facebook gives us to choose from. For example Clicks to Websites ads & Post Engagement ads (with link) Proposed duration: 4 weeks Drive Traffic to SKP Website Method & proposal.

3. SUM UP - Goal achievement / Results Channel-Method KPI Served Target / Estimate Difference Dif % Google Clicks 19.459 18.200 1.259 6,92% Facebook Post Engagents 12871 6250 6.621 105,94% Facebook Clicks 14290 6250 8.040 128,64% RESULTS / SUM UP OSIS+

4. Screenshots. Google Results / 4 weeks OSIS+

5. www.queen.gr 27.4.2016

6. flowmagazine gr 27.4.2016

7. www.faysbook.gr 28.4.2016

8. www.faysbook.gr 28.4.2016

9. www.tlife.gr 28.4.2016

10. www.queen.gr 10.5

11. madamefigaro.gr

12. www.fimes.gr 10.5

13.

14. Facebook. OSIS+ 4 weeks period (25/4 – 22/05 )

15. Screenshots. FB Ads Results / 4 weeks OSIS+