Slideshow presented summer of 2010 to small business owners in the Memphis and mid south area.

3. The search universe Search

4. Who are the players? www.comscore.com

5. The Big Picture 131 Billion Searches Monthly 1.5 Trillion Searches Annually 0 Time left to figure it out www.comscore.com 4 Billion Searches Daily

6. What are people searching? 70% of searches are local in nature Only 5% of Search Engine advertising dollars are local! www.comscore.com

7. Targeting users based on media interaction Level of Targeting User/Consumer Level of Participation Capture the consumer at a high level of targeting… In a very active stage of their search Passive Active High Catalog Mail Trade Magazines Opt-in E-mail Direct Mail INTERNET SEARCH Low Network TV Radio Billboards Yellow Pages

9. The Two Faces of Search SEM 35%-45% Click Activity SEO 55%-65% Click Activity Paid Listings (SEM) Organic Listings (SEO)

10. Search Engine Marketing CPC Advertising Impressions are FREE!

12. Relevant Ad Copy Ad Copy- Multiple versions to entice your consumers to click

13. Relevant Landing Pages Landing Pages- Specific landing pages to keyword searched

17. Case Study Adwords Vs. KNS $4,384 $1,412 1940 Keywords $1.71 CPC 620 Keywords $3.12 CPC $3000 MONTHLY SAVINGS!!!