Liz discusses the concept of ‘engagement’ with transmedia narratives and explores how expanding stories over multiple platforms challenges the way film and television studies have constructed the experience of being an audience. She uses examples from experimental and mainstream transmedia narratives to think through how engagement operates as a pan-medium experience.

1. The Conducttr Conference 2014
#cdttr2014
Liz Evans
Transmedia Broadcast: Engagement across Platforms

2. Transmedia Broadcast:
Engagement across Platforms
Dr Liz Evans, University of Nottingham
Conducttr Conference, 17 October 2014

3.  Phase One – Transmedia
Storytelling
 Experimental
 Brought gaming & social
elements to TV space
 Linear & adjunct
Transmedia TV

4.  Phase One – Transmedia
Storytelling
 Phase Two - Transmedia
distribution
 Catch up services & Archives
 Supplement & Alternative to
TV set
 Proliferation of Screens
Transmedia TV

5.  Phase One – Transmedia
Storytelling
 Phase Two - Transmedia
distribution
 Phase Three - Companion
Apps
 Proliferation of Screens
 Emphasis on Broadcast
Moment
 Layering of Behaviour
Transmedia TV

6. The X Factor App (2013)

12. Viewing
Sharing
Interacting
Performing
Choosing who
to vote for
Getting
upset/pleased
when someone
leaves Consuming
Paying
attention
Spending
time

13. Viewing
Sharing
Interacting
Performing
Choosing who
to vote for
Getting
upset/pleased
when someone
leaves Consuming
Paying
attention
Spending
time
Type

14. Viewing
Sharing
Interacting
Performing
Choosing who
to vote for
Getting
upset/pleased
when someone
leaves Consuming
Paying
attention
Spending
time
Type Form

15. Viewing
Sharing
Interacting
Performing
Choosing who
to vote for
Getting
upset/pleased
when someone
leaves Consuming
Paying
attention
Spending
time
Type Form Value

16. Thank You
Dr Liz Evans, University of Nottingham
elizabeth.evans@nottingham.ac.uk
@lillibut81
Conducttr Conference, 17 October 2014