1. How must SONY change its business
strategies for 2010 and beyond.
S1190125 Tsubasa Omori

2. Sony reformed its organizational
structure.
In order to bolster profitability and
transform its operations. Include the aim
that accelerating innovation and growth
and optimizing business processes,
particularly within its electronics and
networked service businesses in April of
this year.

3. As a Consequence.
As a result, approximately 80 percent of
Sony's targeted 330 billion yen of group-
wide cost reduce for the current fiscal
year end of the March 31, 2010
compared to the previous fiscal year
have been achieved in the first half of
the fiscal year.

4. Furthermore.
Now, Sony is positioned to launch a
succession of competitive products from
the end of this year. This is also means
that Sony become a quick, leaner
organization which is more responsive to
the market.

5. Sony implements.
In order to permit more growth and
continue to enhance profitability, Sony
implements additional transformation
measures centering on the following
four initiatives.

6. Four
initiatives.
2, Provide user experience integrating
innovative hardware, software and services.
1, Target consistent profitability in core
hardware businesses. (TV, game and digital
imaging)

7. Four
initiatives.
3, Reach out to new customers and develop
new geographic markets.
4, Increase Sony’s focus on environmentally
conscious products and processes.

8. Target consistent profitability in
core hardware businesses.
- Target return the LCD TV business to
profitability in the end of year March 31,
2011.
- Create a new revenue model beyond
conventional TV business models.

9. Provide user experience integrating
innovative hardware, software and
services.
Target annual revenues of 300 billion yen
from networked service business by the
end of the year ending March 31, 2013.

10. I have used 3 references.
http://www.sonyinsider.com/2009/11/19/sony-gets-real-defines-business-strategy-
for-2010-and-beyond/
http://www.sony.co.jp/SonyInfo/News/Press/200902/09-028/index.html
http://www.google.co.jp/search?hl=ja&client=firefox-a&rls=org.mozilla%3Aen-US
%3Aofficial&q=sony+%E7%B5%8C
%E5%96%B6%E6%88%A6%E7%95%A5&aq=2r&aqi=g-r5&aql=&oq=sony++
%E3%81%91%E3%81%84%E3%81%88%E3%81%84&gs_rfai=