Demo Metal is the unique specialized fair dedicated to Romanian metal processing industry and meets the needs of specific professional specialists.

1. 24th – 27th of April 2013
ROMAERO BANEASA, BUCHAREST

2. Demo Metal – a unique concept
1. Demo Area
2. Efficient sectorization
3. Know-How Transfer Forum
4. Extra Hours
5. Communication mix
A unique concept 24 – 27 of April 2013 | Bucharest

3. 1. Demo Area
 An area exclusively designed for
demonstrations performed on the
exhibited machines.
Arguments:
 The experience proved this to be the
best way to convince a potential
client.
 The machining process and the
machines used for the
demonstrations will be the yardstick
for the visiting experts that would
thus be able to further include them
Recommended applications:
in the manufacturing line.
auto, aero, energy
A unique concept 24 – 27 of April 2013 | Bucharest

4. 2. Efficient sectorization
Our intention is to present the production
flow line organisation using the exhibited
equipment.
5
Levels: 1. Raw materials, semifinished
materials, components; Storage, 4
handling; 2. Supply, sawing, cuting 3.
Metal cutting, sheet metal machining:
grinding, boring, milling, drilling, punching, 3
finishing, welding, etc.; Other auxiliary
production technologies; 4. Controlling,
testing; 5. Designing, installing; 2
Maintenance, service.
Argument: 1
A coherent demo space will stimulate the
attention of the real public showing
interest in each level.
A unique concept 24 – 27 of April 2013 | Bucharest

5. 3. Know-How Transfer Forum
An open space for
presentations, provided to
companies within the
exhibiting room.
Arguments:
You can benefit from the experts’ presence in order to deliver thematic
conferences, trainings or presentations of new technologies and
equipment, which can be directly related to the demonstrations in Demo Area.
A unique concept 24 – 27 of April 2013 | Bucharest

6. 4. “Extra Hours” at Demo Metal
 In order to facilitate networking among the industry players, exhibitors
and visitors, we propose a new concept of socializing and networking:
Extra Hours.
 After a long day of business meetings, we create the environment for
relaxed discussions with your business partners and for initiating new
contacts.
A unique concept 24 – 27 of April 2013 | Bucharest

7. 5. Communication mix
Combining involvement of both exhibitors
and visitors, through the organizers, in
building an interactive communication
relation.
Argument:
In partnership with exhibitors we aim at
ensuring a comprehensive and dynamic
information flow about the event, during the
whole period prior to its launch, in order to
further adapt it to the requirements of the
participants.
A unique concept 24 – 27 of April 2013 | Bucharest

8. Main exhibitors at Demo Metal
Suppliers:
 Machine tools for metal cutting  Robots
 Machine tools for sheet metal  Specific software solutions
 Water jet cutting machines (design, modelling, machining: CAD
 Laser cutting machines / CAM / PDM / PLM / ERP)
 Cutting machines  Machinery, various equipment
 Welding equipment  Materials, semi-finished products
 Automatic welding equipment  Accessories and auxiliary materials
 Autogenous welding equipment  Lubricants, coolants
 Electrodes, welding wire  Equipment, installations for surface
 Solutions for treating stainless treatment (thermo-chemical
steel treatments, sealants, coatings, plati
 Auxiliary equipments for the ng, painting)
production process  Equipment, repair
 Control equipment technology, reconditioning of
(MMC, measurement, data surfaces
acquisition and processing)  Consulting, financing
 Automation and drives solutions, training
 Technical education institutions
A unique concept 24 – 27 of April 2013 | Bucharest

9. Other exhibitors at Demo Metal
 Suppliers of carriers, conveyors, furniture and
other equipment for production lines, suppliers
of various accessories for industrial space.
 Suppliers of packaging solutions and
transport services for industrial products
(equipment and components), industrial air
conditioning, industrial halls
constructors, industrial parks lenders etc.
 Providers of consulting services (technical
and business) and training.
 Standardization and certification
organisations for quality assurance systems
and products (ISO, TÜV etc.).
 Partners for investment in financing
solutions, insurance etc.
A unique concept 24 – 27 of April 2013 | Bucharest

10. Target audience – industries concerned
Manufacturing processing for:
 Automotive industry
 Mechanical engineering industry
 Energy industry
 Oil and gas industry
 Aerospace industry
 Precision mechanics
 Metallic manufacturing, constructions
 Automation
 Packaging industry
 Electronics and electrical engineering
and IT&C
 Measuring and control equipment
 Medical industry
A unique concept 24 – 27 of April 2013 | Bucharest

11. Demo Metal – Advantages
>>>
 Identifying the most prestigious brands operating
on the Romanian metalworking industry market
 Exhibiting the newest products and presenting
the latest trends in metal processing industry
and, therefore, developing a better reputation in
this field, both for the equipment and the company
 Establishing new contacts and strengthening the
relations with the existing business partners
through the networking concept Extra Hours
A unique concept 24 – 27 of April 2013 | Bucharest

12. Demo Metal – Advantages
 Identifying and attracting relevant business
partners through an interactive
communication campaign, carefully targeted
towards professionals in this sector.
 Attracting visitors’ attention by thematically
assignation of the exhibition space, with the
precise purpose of improving dialogue
efficiency:
• exhibit performing equipment: while the
client is following the demonstration, you
can describe the advantages of the
machine, adapting the conversation to
the client’s reactions and interests;
• in Stand Area – by removing other
sources of distraction – creating a formal
atmosphere, favourable to initiating
effective contacts aimed at establishing
potential business partnerships. >>>
A unique concept 24 – 27 of April 2013 | Bucharest

13. Research Demo Metal 2012
After the first edition,
Exhibitors were: Visitors were:
Very satisfied 43% Very satisfied 15,3 %
Satisfied 50% Satisfied 49,3 %
Partially satisfied 6,7% Partially satisfied 28,5%
Objectives pursued by Objectives pursued by the Percentag
Percentag
the exhibitors visitors of the fair e
e
participating at the fair
Presentation and promotion of new Looking processing technologies,
equipment and machinery 33%
products and the company, 40%
strengthening brand.
Finding the latest news from the
Strengthening and improving machine tools and cutting tools, new
relationships with partners and 35% processes and technologies used in 25,5%
attracting new customers metalworking
Finding new partners and collaborators,
Supporting through participation of 25,5%
this new type of event 25% initiating trade relations, purchasing
promotional prices, networking
A unique concept 24 – 27 of April 2013 | Bucharest

14. Demo Metal 2012
Visitors structure
Visitors profile depending
on positions they hold:
Percentage
General Manager 19,8%
Technical Manager 15,1%
Economic Manager
Marketing Manager/Sales 12,3%
Manager
Design Engineer 19,8%
Quality Control/ Testing /
2,8%
Standardization
Production / Operation 17,9%
Maintenance / Service 4,7%
IT (software & hardware) 1,9%
Consultancy 0,9%
Student 4,7%
Other 13%
A unique concept 24 – 27 of April 2013 | Bucharest

15. Demo Metal 2012 Exhibitors testimonials
Quotes extracted from http://www.ttonline.ro/articole/demo-metal-evenimentul-unei-industrii.
,,The organization was good and all pre-opening and later actions were appreciated by us. [...]
With regard to related events, they were well-intended and brought an extra tonus to whole
manifestation."
Petru Macavei,
General Manager Gühring
,,I am very pleased with how we were able to present our products and services, and
relationships with customers and potential partners. I think that the main strengths of this event
was media promovation, location and organization – arrangement.”
Paul Munteanu,
Sales Manager Romania Amada GMBH
,, From our point of view, what interested us was very good. [...] We intend to work more on
developing Know How Transfer forum because it is something that the market needs, but has
not was used so far "
Sorin Udrea,
General Manager Laser Technology
,,The idea of ​organizing an exhibition dedicated strictly metalworking was excellent because it
grouped the main suppliers of equipment and tools in the field and addressed a market
segment clearly outlined, which is in full progress in recent years in Romania .”
Ștefan Marinoiu,
General Manager Maxim Tools International
A unique concept 24 – 27 of April 2013 | Bucharest

16. Promotion campaign
Specialized press:
Print media:
Radio:
TV:
Online: online advertisements and banners on specialized websites and
portals
PR campaigns : news, advertorials, press releases
Indoor: boards, posters, brochures, customized displays, flyers
Outdoor: banners, mobile billboards, mashes in central locations
Direct mailing campaigns: to a 6,000 e-mails database.
A unique concept 24 – 27 of April 2013 | Bucharest

17. We are looking forward in meeting you at
DEMO METAL 2013!
www.demometal.ro
Contact:
Georgiana Tacutu
Demo Metal Project Manager
M: 0040 724 333 469, T: 0040 21 409 18 51,
F: 0040 21 409 18 54, e-mail info@demometal.ro