A short glimpse into the state of digital cinem

1. An ancient Audio-Visual tradition of India --- “PATACHITRA”

2. THE FRENCH CONNECTION
( H o w i t a l l s t a r t e d )

3. LUMIERE
BROTHER’S
C INE M AT O G R AP H E
1895

4. CINEMATOGRAPHE
SN A P SH O T
First public show held in Paris on December 28, 1895
Admission fee of one Franc with first collection of 35 Francs
Number of shows increased to 20 daily
Within weeks the profits rose to 2,000 Francs a day
In just five years, they earned 10 million
The audience proved Lumiere’s father wrong

5. A PASSAGE TO INDIA
( T h e E v o l u t i o n o f I n d i a n C i n e m a )

6. WAT SON’S H O TE L
July 7, 1896 July 7, 1896 the first Cinematographe show held in
Bombay, India at Watson’s Hotel.
“Cinema” was born in India after just 6 months of the
first show in Paris.
Since then it’s been a way of life for over 100 years.

7. UNIQUE S T YLE
Over the years Indian Cinema developed its unique style.

8. S TATIS TIC S
In excess of 900 films produced per year
across genres & languages
Over 12,000 cinema halls
Over three billion cinema tickets were sold
in 2004
Projected size of industry $1,000 million
Indian cinema is seen by 4 billion people
across 100 countries
15 million Non-Resident Indians watch
Indian cinema world wide

9. SCENARIO
D IS TR IBU TIO N
Current practice is to create release prints on several
reels and send a copy to each theatre.
This is expensive, time consuming, unsecured.
The prohibitive cost of making prints causes delay and a
staggered release which results in piracy and therefore,
loss of revenue.

10. SCENARIO
E X H IBITIO N
Multiplexes are mushrooming and taking over single
screen cinemas
But traditional form of exhibition still rules – Projector
F & B and other activities are key revenue drivers for
multiplexes
A cinema hall has become the anchor tenant of any
mall

11. SCENARIO
P IR AC Y
Piracy is a major concern for producers and
distributors all over the world.
Technology will help address the problem
adequately.

12. MATRIX
( B i r t h o f D i g i t a l C i n e m a i n I n d i a )

13. DIGITAL CINEMA IN
L A U NC H
INDIA
ADLABS launches Digital Cinema in India.
Plan to service B & C centers in India,
where films do not get priority release or
are released after their run in Metros.

14. GROUND ZERO
( T h e I n d i a n E x p e r i e n c e )

15. DIGITAL CINEMA IN
TH E E X P E R IE NC E
INDIA
3 key players in the Digital Cinema domain.
Multiple players, multiple standards
Very large ambitious players planning foray
into Digital Cinema
Standardized technology – Need of hour
Critical base necessary for survival
Customized content for Metro and Non-
Metros / Semi-Urban regions

16. DIGITAL CINEMA IN
P ROBL E M S
INDIA
Non-standard projectors
Weak business model
Inadequate backup
New technology
Market not ready

17. THE ROAD AHEAD
( L e s I n é v i t a b l e s )

18. DIGITAL CINEMA IN
TH E C H ANG E
INDIA
The large and revitalized consumer market is aiding
resurgence of the film industry
Higher attendance and collections from multiplexes
Proliferation of Cable & Satellite TV channels and other
home entertainment options are fueling demand for
filmed entertainment content.
Technology is redefining the contours of filmmaking and
viewing films in India.

19. DIGITAL CINEMA IN
FIN AL LY
INDIA
Certain things in life are inevitable:
BLE
you are born, you grow old, you die,
you pay taxes, you like to go to
ITA
movies.
INEV
Digital Cinema in mainstream
theatres is also one of those
LE
inevitable processes.
DEV ANAND ---- Famous Indian
Film Actor/Director/Producer

20. THE SHOW MUST GO ON
( A s h o r t g l i m p s e o f I n d i a n C i n e m a )