How the company can survive in the disruptive era

1. Digital Disruption &
Transformation
Jakarta, 19 April 2018

2. Digital Disruption
Source: http://www.slideshare.net/duvalunionconsulting/digital-disruption-in-finance

3. Definition of Big Bang Disruption
• A dramatic new kind of innovation, they can
deliver products or services that CHEAPER &
BETTER.
Source: https://www.accenture.com/us-en/~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Industries_18/Accenture-
big-bang-disruption-strategy-age-devastating-innovation

4. The Mindset
Source: https://www.accenture.com/us-en/~/media/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Industries_18/Accenture-
big-bang-disruption-strategy-age-devastating-innovation

5. Digital Transformation Leader Traits &
Competencies
Source: https://www.kornferry.com/institute/leaders-for-a-digital-transformation

6. Area of Digital Transformation
• Business Activity (Marketing, HR, Administration,
Operational etc)
• Business Process (Information system and
digitization)
• Business Model
• Business Ecosystem (Infrastructure and policy
related to digital)
• Business Assets (whereby the focus lies on
traditional assets but, increasingly, on less
‘tangible’ assets such as information and
customers )
Source: http://www.i-scoop.eu/digital-transformation/#Digital_business_transformation_8211_a_holistic_approach

7. Step For Digital Strategy
• Research for local problem as the trigger for
business idea
• Build the prototype of product
• Launch beta version with small audience, test
the market
• Launch the marketing campaign focus on
conversion
• Campaign for massive adoptions with
integrated campaign

8. Tuhu Nugraha Dewanto
Book Writer of Best Seller Book “WWW.HM Defining Your Digital
Strategy”
Website: Tuhunugraha.com
E-mail: tuhu.nugraha@gmail.com
LinkedIn: www.linkedin.com/in/tuhunugraha