SEO Expert in USA - 5 Ways to Improve Your Local Ranking - Macaw Digital.pdf
The Main Line Canal Greenway Social Media Project
1. “THE GREENWAY PROJECT”
Enhancing student learning with a social media
community development project in higher
education
An Academic-Community Partnership
Presenters:
Tulay Girard and Kristina Snyder
Pennsylvania State University-Altoona
Anchorage, AK May 31-June 2, 2014
2. THE MAIN LINE CANAL GREENWAY: AN
ACADEMIC-COMMUNITY PARTNERSHIP PROJECT
Describes the Project
Goals of the Main Line Canal Greenway
Goals of Social Media Marketing project
Background on development
Includes Literature Review
Identifies factors that contribute to the success of
social media efforts
Identifies factors that contribute to the economic
development of towns
Implementation
Process and output
Future outlook
3. GREENWAYS ARE…
Urban, suburban, and rural areas that frame natural, cultural
and scenic features and landscapes tracing old railways,
canals, ridge tops, or stream corridors on both public and
private land.
5. OBJECTIVES OF THE
MAIN LINE CANAL GREENWAY
Develop continuity and synergy among Greenway
clusters
Maximize human and financial resources
Stimulate marketing and promotion
Assist in regional planning
Allow for a single point of contact for municipal
officials and funding sources
Educate public
Act as a forum to raise the visibility of projects and
the work of the cluster groups.
6. SOCIAL MEDIA
PROJECT MISSION:
REVITALIZING THE ECONOMIC DEVELOPMENT OF
TOWNS BY CONNECTING THE COMMUNITIES WITH
COMMON INTERESTS IN THE MLC GREENWAY
THROUGH SOCIAL MEDIA.
Higher Education
7. GOALS OF THE GREENWAY
SOCIAL MEDIA PROJECT
Inform public and build awareness
• On-line Marketing
Connect people with interest groups
• Social Media Platforms
Become an informational hub
• Web-site
8. BACKGROUND OF THE GREENWAY
SOCIAL MEDIA PROJECT
Started with initial meetings with ARCorp
Internships to build a marketing plan and literature review
Intermediate Social Media Marketing course
Sponsor visits to classes
11. CRITICAL SUCCESS FACTORS OF
REVITALIZATION EFFORTS
Utilize Local Media
“Main Street”
Information
12. FAILURES IN REVITALIZATION EFFORTS
Lack of Local Leadership
No “Main Streets” to Serve Tourists
Outdated Web-Sites and Social Media
13. FAILURES IN REVITALIZATION EFFORTS
Not Partnering with Local
Businesses
Lack of Amenities
Lack of Support from Community
14. SUCCESSFUL
SOCIAL MEDIA TACTICS
Videos &
Pictures
Encourage
Sharing
Events &
Schedule
s
Share
Links
Articles
Contests
&
Specials
Maps
Educational
Information
Promote &
Partner with
Retailers
15. SUCCESSFUL
SOCIAL MEDIA TACTICS
Promote Partners and Similar Organizations
Ask Questions to Encourage Discussions
Encourage Creative ways to Preserve Heritage
Ask for Feedback
Connect with Bloggers to gain Mentions
16. SOCIAL MEDIA MARKETING PLAN
DEVELOPMENT
Established:
Mission, Objectives and Goals
Successful Revitalization Efforts
Successful Social Media Tactics
Analyzed the Target Market
SWOT Analysis
Analyzed Tools and Platforms
Established Metrics and KPI’s
Developed Strategies
17. IMPLEMENTATION OF SOCIAL MEDIA
MARKETING PLAN
Rebuild the web site in WordPress
Framework
Images
Content
Traffic
Add a blog
Refresh and update the content
Create social media sites (Facebook,
LinkedIn, Meetup)
Optimize traffic and search-ability
22. OPPORTUNITIES CREATED FOR
STUDENTS
Real-time project for SMM Course
Social Media Marketing plans in fall 2013
Implementation in spring 2014
Collaboration (ARCorp, Web designer, Internship
Coordinator)
Conference papers (Mackenzie & Kristina)
Internship (Brittany)
Market Research Project (Kristina & Brittany)
