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2017 Napa Valley Give!Guide
- 2. Founded in 2009 and a 501(c)3, CanDo is a grassroots, community service organization that seeks to: • Expand the pool of local community activists and volunteers • Originate projects of benefit to the community when we identify an unmet need
- 3. • Single-use Plastic Bag Ordinances • CanDo CanGrow • Waterways Keepers • Soles4Souls • Drug Take-back w/ Clinic Ole • Candidate Forums • Napa Valley Give!Guide • Napa Food Project • June 2017: “Alphabet Soup: the new language of sexual and gender identity”
- 4. “Do your little bit of good where you are; it’s those bits of good put together that overwhelm the world.” Archbishop Desmond Tutu
- 5. Inspiring a Community of Givers
- 6. • 2013 - CanDo’s Give!Guide introduces a novel approach to year-end giving by emphasizing donations beginning at $10. • In a single transaction (via website or check), donors may give to one or several organizations in varying amounts.
- 7. 1. Raise funds; 2. Raise awareness about exceptional work of Napa County nonprofits; 3. Foster a spirit of collaboration amongst those nonprofits; 4. Inspire a culture of giving. Focus? New and younger donors as well as those who may not traditionally see themselves as philanthropists.
- 8. 1. Compressed time frame: November 1–December 31 (midnight) 2. Broad distribution of attractive, easy-to-use catalog. 3. Donors go to user-friendly website to learn more and make donations. Real time ticker keeps things exciting.
- 9. • Year 1: 40 NPOs • Raised: $106,000 • Year 2: 40 NPOs • Raised: $235,000 • Year 3: 39 NPOs • Raised: $240,000 • Year 4: 43 NPOs • Raised: $378,000 TOTAL: $958,000
- 10. • Give!Guide distributed to 45k+ Napa County homes and businesses as a pullout in the November Marketplace Magazine. • Additional copies made available Up Valley and at public locations to 50k. • Website goes up concurrently to accept donations.
- 16. BIG GIVE DAY INCENTIVES Each selected nonprofit is required to provide an incentive gift valued at $100 or more. Examples: certificate for massage or dinner for two, locally provided service (window washing, salon treatment, kayaking tour), wine tasting, yoga lessons, etc..
- 17. • Work with local social media professional and social media savvy volunteers to create robust Facebook presence. Boost posts. Expand use of Twitter and add Instagram. • Offer free, optional social media workshop to help nonprofits initiate or enhance their social media reach. • G!G website features live social media “lounge.” All #nvgiveguide17 posts appear there. NPO-produced videos encouraged.
- 20. • Recognizes exceptional work of a young employee in the Napa County nonprofit sector. Each Napa Co. NPO may submit one nomination. • At the Give!Guide Kick-off Celebration in November, winner receives $1,000 generously provided by the Napa Valley Vintners.
- 21. • Donors review Give!Guide catalog; learn more at G!G website; give to one or more NPOs with a check or a single click using a credit card. • Donations close Dec. 31. Checks issued to NPOs in mid-January. Everyone celebrates!
- 22. • Applicants must be a 501(c)3 in good standing serving Napa County. • Applicants must have been in operation successfully for at least two years at time of application. • If an NPO serves Napa and another county, a significant portion of the beneficiaries or the work of the nonprofit must be located in Napa County.
- 23. • At this time, the Give!Guide does not accept applications from nonprofits that support programs for individual schools, scholarships intended for a single individual, or memorial funds. Please feel free to contact us if you have questions about eligibility. • Applicants should have a way of measuring and reporting on their work with a clear track record of results wherever possible.
- 24. • Preference will be given to nonprofits that meet the preceding criteria and represent a diverse cross-section of the Valley’s NPOs. • Preference also given to NPOs that demonstrate a strong commitment to a creative marketing program in support of Give!Guide goals.
- 25. • 3-week application window, May 4-May 26. Three page, on-line form. All previous participants must re-apply. • Screening by committee of CanDo and other community members. • Approximately 40 NPOs will be selected. Our intention is that approximately 20% of these selectees will not have appeared in the previous year’s Give!Guide. • NV CanDo will be included, but will not take the place of another nonprofit.
- 26. • Animals, Arts and Culture, Community, Education, Environment, Health and Wellness, Youth and Seniors • Small, medium and large NPOs based on annual budget: $0-149k $150-749k $750k+
- 27. • Organizational information Contact info, budget, board • Outreach (incl. social media) • Weighted items
- 28. • How will you appeal to new and first time donors? • Outline your strategies to promote and encourage donations to your organization through the Give!Guide • New this year: Outline your strategies to promote and encourage support of the Give!Guide as a whole.
- 30. May June July August Sept Jan May 4 Application window opens May 26 Application deadline June 16 Selectees notified July 6 Mandatory meeting for selected NPOs; Participation fee due Oct Nov December Dec. 31 G!G campaign closes at midnight Oct.–Dec. Promo Campaigns Jan 11 Checks issued at debriefing meeting July 13 – 17 NPO’s final text approval Nov. 9 Kickoff celebration and catalog distribution Nov 1 Full website and Facebook launch Jan 31Tax receipts from NPOs to donors Oct. 5 Mandatory Marketing Meeting Nov. 4 Marketplace in mailboxes
- 31. • $300-$500 nonrefundable fee (Sliding scale based on annual budget) • Attendance at two mandatory meetings. • Design and implement marketing campaign to inform and engage potential supporters, especially new supporters. • Incentives: one from each participating NPO worth $100 or more
- 32. • Business partners • Matching funds • Incentives specific to NPOs • Strategic use of Social Media • CanDo Spirit Award - nonprofit employee recognition • Support of the Give!Guide as a whole
- 33. CanDo’s Give!Guide nonprofits report: • New donors and new funds • Increased visibility • Credibility: the G!G has become a place for nonprofits to shine
- 34. • Partnerships with other NPOs, PR and marketing on your behalf, a social media campaign and other positive attention • Organizations likely to attain a higher profile in the community
- 35. • The Napa Valley nonprofit community “In every community there is work to be done. In every nation, there are wounds to heal. In every heart there is the power to do it.“ Marianne Williamson • Volunteers of Napa Valley CanDo • You!
- 36. Email: CanDoGiveGuide@gmail.com Websites: NVGiveGuide.org (Applications/PP) NVCanDo.org (Sign-up for our weekly blast) Facebook (“Like” us!): www.facebook.com/NapaValleyGiveGuide www.facebook.com/NapaValleyCanDo Phone: 707.252.7743 (hilary)
- 37. Napa Valley Give!Guide: Inspiring a Community of Givers
Notes de l'éditeur
- Intro: HZ
- HZ Founded spring 2009. 15 original members. Weekly eblast now goes to over 1100.
- HZ: Encouraging volunteerism for existing NPOs is job one. These are some of the CanDo projects that have also energized new volunteers, young and old, as we fulfill the 2nd part of our mission: to create projects that address unmet community needs. Central to CanDo’s success? COLLABORATION. Individuals, from kids through seniors, civic leaders, environmental groups, the business community, schools, service groups. faith-based organizations, fellow NPOs, all have been partners in CanDo’s ventures.
- HZ: Founded spring 2009. 15 original members. Weekly “CanDo Connection” eblast now goes to over 1700.
- HZ
- HZ In Nov. 2011, CanDo member, Amy Garden, visited Portland, OR. There, she spotted a catalog featuring local nonprofits to whom readers were encouraged to donate via a website. She brought that catalog to our attention and we were smitten. Researched need in Napa; met w/ Oregon’s G!G founder; began discussion w/ local NPOs. Engaged the critical assistance of an LNV practicum group to add to our CanDo team and launched in 2013.
- HZ
- HZ Compressed time frame creates feeling of urgency. Traditional paper catalog eases the way for those who are not yet high tech. User-friendly website includes running tally (auction-like excitement). To learn more, visitors may click to NPO websites, FB pages, YouTube videos.
- HZ In 2013 we didn’t know if we would bring in $10,000 in donations in our first year or $50,000. But this isn’t only about CanDo raising funds for local NPOs. It’s about a culture of giving we’re striving to create together to the benefit of all. Napa Valley Give!Guide is about community coming together, and catalyzing action. That’s what CanDo does best.
- HZ Every household, St. Helena to AmCan, receives G!G following PR campaign. It comes via Napa Valley Marketplace, our printing partner. Additional copies distributed for Calistoga, public places, schools, etc.
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- NF: Let’s replace this w/ a screen shot of the Big Give Day calendar. Am I correct that, w/ the exception of the last few days, Saturdays were actualy our biggest donor days? I’ll let NPOs know incentives are a topic of conversation. If there’s time or in a follw-up email, I’ll ask for input on the topic.
- NF
- NF Social media posts (Twitter, Instagram, etc.) using the hashtag #nvgiveguide17 will flow in real time to the Give!Guide website’s social media lounge.
- HZ Other marketing strategies: Posters, street banners, KVON involvement, radio interviews, print media
- HZ Award has been generously sponsored by the NV Vintners in 2013 and 2014. Winners: 2013 Graciela Garcia Rodriguez – Napa Emergency Women’s Services Sarahid River Vazquez – Legal Aid Napa Valley Eric McKee – Napa Co. Resource Conservation District
- NF One-stop shopping: Donations as small as $10. Donate button yields list of ALL NPOs. Donor may enter different amounts for several nonprofits. A final click will deduct their total in a single CC transaction. Donors receive immediate acknowledgement if donating on-line. At the same time, NPOs receive email notification of donations. NPOs are responsible for sending thank yous and tax-deductible receipts by Jan. 31 of the following year.
- HZ If an NPO serves a substantial number of Napa County residents or causes, they may qualify to be in the Give!Guide. However, any donations received need to be applied to Napa County.
- HZ
- HZ We’re looking for small, medium, and large NPOs that serve all seven categories: Animals, Arts and Culture, Community, Education, Environment, Health and Wellness, Seniors and Youth.
- HZ Simple application. Variety of NPOs. Applicants asked to self-identify for categories (animals, arts and culture, community, education, environment, health and wellness, youth and seniors). Intend to bring in new, well-qualified NPOs each year.
- We’re looking for small, medium, and large NPOs that serve all seven categories: Animals, Arts and Culture, Community, Education, Environment, Health and Wellness, Seniors and Youth.
- The G!G is about your NPO, of course, but it’s also about cultivating a community of givers across the Valley. Average number of NPOs per donor = ___________.
- HZ
- NF
- HZ Outreach campaign is critical: Email, social media, fundraisers, volunteer events, word of mouth. The goal: Valley-wide Give!Guide buzz! Incentives: Incentives will be offered by the G!G every day. Nonprofits submit one incentive valued at $100 to the pool. G!G Team generates the rest. Individual nonprofits may offer their own incentives as well (e.g. ice cream cones, massages, website design).
- HZ Business partners: Matching grants? Partners in PR campaign to extend your reach Nonprofit award: Recognizing those who have committed to service – boosts moral. Winner = more PR and feather in your cap.
- HZ Based on our post-G!G survey, NPOs had an average of nearly 67% new donors on the lists of donors they received with their checks.
- HZ
- And why are we doing it? Two reasons: First, because we so value all the work that each of you is doing to serve our communities every single day. Second: NV CanDo believes that most people are remarkably generous. They derive great satisfaction from helping others, but are not always certain how to help. It's our mission to help ease the way from intent to action. With your help, the Give!Guide will do just that.
- HZ “Like” FB pages. Sign-up for “CanDo Connection.”
- HZ