ISC Marketing - Simple communication plan of an FMCG product

1. 2nd floor, 70 Dao Duy Anh st, Phu Nhuan dist, HCMC
Tel: +84.8.22002243 ▪ Fax: +84.8.39979833
Email: info@isc.com.vn
COMMUNICATION QUOTATION FOR BIM LAUNCHING
Date: 01.07.2010
Thank you very much for your interest in ISC services. Herein the quotation in accordance to your detailed request:
Exchange rate (USD/VND): 19,000
Total
No. Description Quantity Jul Aug
(USD)
W1 W2 W3 W4 W1 W2 W3
1 Concept to Final Artwork 3,000
Corporate Identity Package (Logo, slogan, packaging, POSM, uniform..) 1 3,000
2 TV 146,750
TVC 30s production 1 25,000
Documentary TVC 4 mins 1 4,000
Airing documentary TVC 1 2,000
Airing TVC 30s (premium/golden time) 1 90,000
Popup banner at cooking programs 1 20,000
Game show (Sieu thi may man,….) 1 4,000
Product placement at cooking program (Sức sống mới, …) 1 1,750
3 Print 27,684
Printad (Tuổi trẻ, Thanh Niên, Tiếp Thị Gia Đình, Thế giới Phụ Nữ,..) 10 7,895
Advertorial (TTGĐ, TTGĐ Vào bếp, Thế giới Phụ Nữ, Món Ngon..) 10 14,737
Product placement (Thế Giới Văn Hóa, TTGĐ Vào bếp, Món Ngon, TGPN..) 8 5,053
PR (TTGĐ, TTGĐ Vào bếp, Thế giới Phụ Nữ, Món Ngon..) 8 Free
4 Online 12,795
Micro-site 1 1,300
Advertorial (Dantri.com.vn, Vnexpress.net,….) - homepage 4 7,895
PR& Online seeding at forums: both advertorial contents and TVC 1 1,000
SMS marketing with e-promotion voucher @ 50,000 house wives 1 1,300
Email marketing to 400.000 office workers in 4 big cities to raise awareness 1 1,300
5 Booth & Activation 15,158

2. Booth design & production - Hanoi & HCM 5 3,947
POSM (Standee, leaflet, banner, uniform…) - Hanoi & HCM 1,500
Sampling @ wet markets - Hanoi & HCM 20 4,000
Sampling @ suppermarkets - Hanoi & HCM 20 4,211
POSM for shelf décor @ suppermarket (wobblers, shelf-talkers, island decoration…) 20 1,500
6 Merchandizing 6,950
Merchandizing at groceries: deal with 200 groceries to display BIM product + audit +
200 4,950
incentives for shop owner
POSM for merchandizing at groceries (wobbler, display shelf..) 200 2,000
Sub-total 212,337
Agency fee 2.5% 5,308
TOTAL 217,645
In VND 4,135,260,000
Note: The quotation is excluded VAT 10%

3. Sep Oct Nov
W4 W1 W2 W3 W4 W5 W1 W2 W1 W2 W1 W2 W1 W2