2. With millions of mobile apps, making sure the right
customers discover your mobile app is a challenge
2.5M
Store 150%
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mobile apps to choose from
across Google Play and App
Source: 2.5M as of Q2 2014, based on press releases and presentations from Google and Apple
YOY growth of mobile apps in
Google Play and App Store
3. Cut through the clutter with TrueView for Mobile App
Promotion on YouTube
● Powerful Engaging Video Ad Format
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Use video to highlight app features and
create an immersive experience
● Reach millions of engaged customers on
the largest mobile video destination
YouTube users are on average 2x more likely
to buy/download mobile apps1
Over 2B daily mobile views on YouTube2
● Capture undivided attention
Your video ad will be the only in-stream ad
running
Source: 1- Average based on YouTube Global Audience Study, IPSOS 2013 conducted in 24 select markets
2- As of July 2014, Google Internal
4. TrueView for Mobile App Promotion provides a seamless
user experience
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* Inline install will launch on iOS initially; Android to come soon
Once the “Install” button is clicked,
the advertised mobile app is
downloaded inline without the need
to leave YouTube*
Cost Per View Model: You only pay if
a viewer watched 30 seconds or until
the end of the video ad, whichever is
first.
Companion banner persists even if
the video ad is skipped.
Your in-stream video ads play before
a selected video in the YouTube
mobile app. A promotional banner
with "Install" call to action appears
below. After 5 seconds video ads can
be skipped.
5. Video ad format on the largest video destination
Powerful
Targeting
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Effective
Format
Use sight, sound and motion
to showcase your mobile app
and drive high quality installs.
Engaged
Audience
Source: 1- Average based on YouTube Global Audience Study, IPSOS 2013 conducted in 24 select markets
2- 2B daily mobile views on YouTube as of July 2014, Google Internal
Target users using existing
Adwords for Video targeting
options including:
demographic, topics, interests,
keywords, remarketing
Maximum
Reach
Reach users on the largest
mobile video destination.
Over 2B daily mobile views on
YouTube.2
YouTube’s users are 2x more
likely to buy/download apps for
their smartphone or tablet.1
6. Get started and promote your mobile app with TrueView
for Mobile App Promotion
1 Create
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All you need is a video and your mobile
app ID on iOS or Android.
2 Launch
Choose your targeting method. The install
companion banner is automatically
generated with information such as mobile
app name, ratings and price.
3 Measure
Measure your mobile app installs, and
video ad impressions and views by target.
4 Optimize
Optimize the performance of your
campaign based on your marketing goals.
7. “Game of War” uses YouTube to acquire new, highly
valuable customers
Background
● “Game of War - Fire Age”, developed by Machine Zone, is a top
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grossing mobile app on iOS and Android
Goal
● Drive a high volume of engaged customers to install and play
“Game of War - Fire Age”
Approach
● Created video campaigns using TrueView for App promo on
YouTube
● Geographically targeted more than 12 countries using a
combination of demographics and interests targeting
Results
● Acquired users from YouTube that are 15% more valuable than any
other video platform
“Using YouTube we didn't just find more
customers, we found more of the "right"
customers. We know video platforms in
general deliver valuable users, but we found
that users that download our app from
YouTube are 15% more valuable than any
other video platform.” - Deepak Gupta, CRO
Machine Zone
9. Your mobile app needs to standout from the clutter
Over 2.5M Mobile Apps growing at 150% YOY
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Source: Google and Apple press releases and public announcements
10. YouTube is the largest smartphone video app
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Source: Globalwebindex Q2, 2013 % of global smartphone users. Question: Which of the following mobile applications have you used in the past month?
11. YouTube users are on average 2x more likely to
buy/download apps for their smartphone or tablet
Norway
Poland
Portugal
Russia
Saudi Arabia
South Africa
Spain
Sweden
Switzerland
Turkey
Ukraine
United Kingdom
Average
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2.7x
2.9x
2.2x
1.7x
2.3x
2.2x
2.3x
1.1x
1.9x
2.0x
1.8x
2.0x
3.4x
1.5x
4.4x
1.6x
2.2x
1.5x
2.3x
2.3x
2.2x
1.5x
1.2x
2.8x
2x
Source: YouTube Global Audience Study, IPSOS 2013
Austria
Belgium
Czech Republic
Denmark
Finland
France
Germany
Greece
Ireland
Israel
Italy
Netherlands
12. YouTube is the largest video destination on the web
1 billion unique users
100 hours of video uploaded
every minute
6 billion hours of video watched
monthly
Over 2 billion daily mobile views
Localized in 73 countries and
across 61 languages
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13. YouTube users are your advocates
Gen C are a powerful and global group of consumers who thrive on
creation, curation, connection and community.
They do not just passively consume – 90% create online
content at least once a month.
They are passionate brand advocates – 67% agree that “If
there is a brand I love, I tend to tell everyone about it.”
They are active consumers – 56% have taken action after
watching ads for a product or service on YouTube.
They are more likely to download your mobile app - on
average 2.0x more likely to buy/download mobile apps
They are regular YouTube users – 76% of Gen C visit
YouTube weekly, and 36% visit daily
Google Confidential and Proprietary
Source: Ipsos MediaCT, YouTube Audience study conducted in 29 select markets in North America, Latin America, Europe and Africa, summer 2013, Average based on YouTube
Global Audience Study, IPSOS 2013 conducted in 24 select markets
14. TrueView instream ads let viewers choose you across
devices
In-stream ads play like a TV-style ad before,
during or after another video from a YouTube
partner.
Viewers see 5 seconds of your promoted video
and then can keep watching or skip it.
You pay if they watch for at least 30 seconds or
to the end of the video (whichever is less).
All views of your TrueView ads increase your
YouTube video view count.
Natural targeting, eliminating viewers who have
already seen your ad or are not interested.
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