Purna Virji - Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

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Capturing and keeping attention is one of the hardest parts of our job today. Fact: It’s just going to get harder with the advent of new technology and conversational interfaces. In the brave new world we’re stepping into, the key questions are: How do we get discovered? How can we delight our audiences? And how can we grow revenue? Come to this session to learn how to create deeper relationships with your audiences via conversation.

Marketing

@PurnaVirji
Goodbye interruptions,
Hello conversations!
#turingfest

Let’s cover
• Evolving technology
• Evolving
engagement
• Evolving strategy
@PurnaVirji
#turingfest

@PurnaVirji
Top 5 Market Cap Companies:
1997
GE
Royal Dutch Shell
Microsoft
Exxon Mobil
Coca-Cola
2007
Exxon Mobil
GE
Microsoft
Royal Dutch Shell
AT&T
2017
Apple Inc.
Alphabet Inc.
Microsoft
Amazon
Berkshire
Hathaway

@PurnaVirji
#turingfest
By 2019, 20% of
brands will abandon
their mobile apps.
Gartner
Source: http://www.gartner.com/smarterwithgartner/gartner-predicts-a-virtual-world-of-exponential-change/

@PurnaVirji
Websites
1. ;llsDG
#turingfest

@PurnaVirji
#turingfest
80% of
businesses want
chatbots by
2020.Business Insider
Source: http://www.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12

@PurnaVirji
How will this
change SEO?
@PurnaVirji
#turingfest

@PurnaVirji
By 2020, the average
person will have more
conversations with their
bot than with their
spouse. - Gartner
#turingfest

@PurnaVirji
For everyone, for every stage
#turingfest

CRM
Remarketing
+
Retention
Engagement
+
Conversions
Broadcast
+
Awareness
@PurnaVirji
#turingfest

@PurnaVirji
Hi Purna! Rand’s new book is releasing
soon. Would you like a sneak peek of the
first chapter?
@PurnaVirji
Great! Emailing it now. Save 15% if you pre-
order it today with code “IloveGeraldine”.
Hurry, code expires in 24 hours!
#turingfest

@PurnaVirji@PurnaVirji
#turingfest
BUY NOW!
WHAT DO YOU
NEED RIGHT
NOW?

@PurnaVirji
Start the conversation
#turingfest

@PurnaVirji
1. ;llsDG @PurnaVirji
#turingfest

@PurnaVirji
Email
Message us to get
a 20% off coupon
@PurnaVirji

@PurnaVirji
Social
media
@PurnaVirji
#turingfest

@PurnaVirji
Email
Message us to get
a 20% off coupon
Chat with a Stylist
Now!
Chat with a Stylist Now!
Online ads
@PurnaVirji
#turingfest

@PurnaVirji
#turingfest
Perfectionism is the
thing that’s really
preventing us from
taking flight.
Brené Brown

@PurnaVirji
#turingfest
Design your bot
@PurnaVirji
#turingfest

@PurnaVirji
1. Identify the goal
•Talk to customer service
•Find the problem
•Identify platforms
@PurnaVirji
#turingfest

@PurnaVirji
2. Brainstorm without limits
• If anything was possible, what would I
do?
• What would our customers love?
@PurnaVirji
#turingfest

@PurnaVirji
3. Back to reality
•What’s the simplest way to start?
•Is it a bot, a skill, or both?
•What are my KPIs?
@PurnaVirji
#turingfest

@PurnaVirji
4. Bring it to life
•Choose platform
•Create structure
•Launch and monitor
@PurnaVirji
#turingfest

@PurnaVirji
Want an easy way to test bots?
#turingfest

Let’s recap
• Build a simple, AI-powered
bot or skill
• Promote it across channels
• Engage and measure across
multiple touchpoints
@PurnaVirji
#turingfest

@PurnaVirji@PurnaVirji
#turingfest
Caution is
necessary,
avoidance is not.

@PurnaVirji
The proof is in
the pudding.
1. ;llsDG @PurnaVirji
#turingfest

@PurnaVirji
Thank you!
@PurnaVirji
#turingfest

Purna Virji - Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

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Purna Virji - Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

1. Marketing in a Conversational World How to Get Discovered, Delight Your Customers and Earn the Conversion by Purna Virji @PurnaVirji

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12. @PurnaVirji #turingfest By 2019, 20% of brands will abandon their mobile apps. Gartner Source: http://www.gartner.com/smarterwithgartner/gartner-predicts-a-virtual-world-of-exponential-change/

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22. @PurnaVirji #turingfest 80% of businesses want chatbots by 2020.Business Insider Source: http://www.businessinsider.com/80-of-businesses-want-chatbots-by-2020-2016-12

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59. @PurnaVirji Thank you! @PurnaVirji #turingfest

Purna Virji - Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

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Purna Virji - Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion