İzmir Ekonomi Üniversitesi, İletişim Fakültesi'nde verdiğim Event Management dersi...

1. Event Management
PRA-417 SYLLABUS
Hakan Türkkuşu
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

2. This week 
PLC
Life cycle of an event...
week # 7 proposals of NestNet
- birth / pre-event = plan
17/11/2011 patents
- life / operation = data & flow
- end / post-event = report
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

3. Life cycle 
planning
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4. Planning of an event... 
Planning of an event requires
- maximum experience
- know-how
as well as and other intellectual properties;
- ideas & concepts
- specific solutions
- material designs
- all of the relevant services
reserved and protected by
- international laws
- copy right, trade mark, registrations, etc...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

5. Believe or not... 
Patent of Event Management...
US Patent Office # 5634016
Date of patent May 27, 1997
Signed & sealed April 14, 1998
“Computer integrated system”
“transfer DB into graphic...”
Total pages 177
Total drawings 143
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

6. i-Desk* 
Microsoft Access based...
sop h i st i cated
(*) Productivity Tool of unlimited software solutions by MiliMetre...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

7. i-Desk*
Budget items...
- In i-Desk there
are 14 major
sub-groups...
- These majors
are enriched
with minor
cated
items...
sop h i st i
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

8. sop h i st i cated
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9. Remember... 
BEST CHECK-LIST IS ABACUS
- learning
- tailor made
- easy to access
- financial based
- any time / any where
- multi-task infrastructure
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

10. Excel 
Microsoft Excel (.xls) or Balance Sheet of QuickOffice (.xlsx)
- There are several tips & hints to use excel much better; auto filter
option is one of the most useful one to filter your budget items... 
muc h e
asier...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

11. muc h e
asier...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

12. Just enter... 
muc h e
asier...
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13. Life cycle 
operation
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14. Corridors thru... 
MEDIA BUSINESS COMMUNITY
News, release, photos, Wholesalers, dealers, Internal and external
VNR, journalist, daily, discount, rebate, fund, relations, corporate
editor, periodicals, tv, incentives, motivation, communication, family
radio, press meetings, advertisement, clients, reunion, sponsorship,
media launches, tests, end-users, promotions, spokesperson, human
exclusives, interviews, call-center, exhibition, resources, publication,
clipping, monitoring, fair, market research, charity, share holders,
coverage, columnists, surveys, competitors, investors, brand value,
printed material, etc... analysis, product line, team leader, cultural
adjustments, etc... difference, non-profits,
government, etc...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

15. Running of the event 
If you had a perfect plan for
your event
please be seated
for entire performance
ORDO AB CHAO
(out of chaos, comes order)
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

16. Your event is... 
a) garbage b) artwork c) leverage d) none e) all
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17. Life cycle 
paper works
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18. Report 
A report is a textual work made with the specific intention of
relaying information or recounting certain events in a widely
presentable form.
Written reports are documents which present focused, salient
content to a specific audience.
Reports are often used to display the result of an experiment,
investigation or inquiry, understand ROO and/or ROI...
The audience may be public or private, an individual or the public in
general.
Reports are used in government, business, education, science, and
other fields, such as mass gatherings and/or corporate events.
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

19. Nothing can be completed w/o 
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

20. Try to be the best! 
 To make difference
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

21. Any questions... 
UESTIONS
NSWERS
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22. Contact 
 hakan@turkkusu.com
 homes.ieu.edu.tr/mturkkusu
www.slideshare.net/turkkusu
 +9 0532 215 44 37
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