İzmir Ekonomi Üniversitesi, İletişim Fakültesi'nde verdiğim Event Management dersi...

1. Event Management
PRA-417 SYLLABUS
Hakan Türkkuşu
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

2. This week 
Crisis Management:
- Risk analysis & Precautions
week # 12
- Importance of planning Presentations
22/12/2011
- Communication & Media
- 3 Rs of crisis communication
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

3. Crisis
A crisis (plural: "crises"; adjective form: "critical") is any event that is,
or expected to lead to, an unstable and dangerous situation affecting
an individual, group, community or whole society. Crises are
deemed to be negative changes in the security, economic, political,
societal or environmental affairs, especially when they occur
abruptly, with little or no warning.
a) situation of a complex system – simple systems do not enter crises.
b) poor function. The system still functions, but does not break down.
c) an immediate decision is necessary to stop the further disintegration.
d) the causes are so many, or unknown, that it is impossible to take a
rational, informed decision to reverse the situation.
Crisis has several defining characteristics...
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

4. Hint 
REMEMBER THE
SHERLOCK HOLMES & Dr WATSON
STORY,
TO REALIZE THE IMPORTANCE
OF THE “REAL” SITUATION!
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

5. Life time 
CRISIS
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

6. Lesson #1 
TYPES
- Accidental
- Criminal
- Environmental
- Managerial
- Technological
- Terroristic
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

7. Lesson #2 
BENEFITS
- Reduce stress
- Demonstrates goodwill
- Flow of information
- Involves stakeholders
- Business continuity
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

8. Lesson #3 
COMMUNICATION
- Research
- Response
- Recovery
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

9. Lesson #4 
TOOLS
- Pre-written scripts answering the key questions due to the crisis
scenario analysis
- List of Crisis Management Team
- Contact information for key people & CMT members
- Fact sheets on the company/product/service & project/event
- Profiles and biographies
- Media Kit with logos, press release format, etc...
- Contact information for the key media (local, national, specialized)
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

10. Guideline 
RESEARCH
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

11. Before crisis 
WORK FOR...
- Relationship building
- Environmental scan
- Emergency personnel
- Notification procedures
- Communication procedures
- Practice
Internal - External - Media - Government
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

12. Guideline 
RESPONSE
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

13. During crisis 
CARE ABOUT...
- Emergency notification
- Gathering information
- Releasing information
- Stages of crisis
Communication procedures - Spokesperson
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

14. Guideline 
RECOVERY
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

15. After crisis 
FOCUS ON...
- Follow up
- Proactive storytelling
- Solidify relationships
- Adjust plan
Tell what you’re doing - when it will over!
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

16. Any questions... 
UESTIONS
NSWERS
İzmir Ekonomi Üniversitesi Oct 2011 - Jan 2012 ©

17. Contact 
 hakan@turkkusu.com
 homes.ieu.edu.tr/mturkkusu
www.slideshare.net/turkkusu
 +9 0532 215 44 37
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