Television: Creative and Programming Strategy Document

Media 1.0 – An Overview Media 1.0 implies the ‘old world media’ model. Media 1.0 Broadsheet Model Value Chain The Barrier ,[object Object],[object Object],[object Object],[object Object],[object Object],MEDIUM - television channel CONSUMER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],subscriber viewer

Media 1.0 – Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media 1.0 – An Overview A Defined Medium ,[object Object],[object Object],[object Object],[object Object]

Media 1.0 – An Overview A Defined Value Chain – The BROADSHEET MODEL ( link: Value Chain ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media 1.0 – An Overview Defined Components of a Value Chain ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media 1.0 – An Overview Defined Powers and Scope of the Components ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media 1.0 – An Overview Role of a (Television) Media Organization in Media 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media 1.0 – An Overview Role of a Television Consumer in Media 1.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]

Media 1.0 and Competition Defined boundaries between media forms Each medium had its unique hold over consumer Each medium satisfied one unique function Various media could co-exist No encroachment on each others’ turf

Media 1.0 Focus Revenue Generation through Selling Bundled Content to Subscribers & Selling Subscriber Base to Advertisers

Media 1.0 and B4U Television Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media 1.0 and B4U Television Network The Barrier ,[object Object],[object Object],[object Object],[object Object],[object Object],B4U TELEVISION NETWORK CONSUMER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],subscriber viewer

B4U Television Network – Current Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B4U Television Network – Current Approach ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B4U Television Network Scope in Existing Model ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B4U Television Network Ground Realities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media 2.0 – An Overview CONSUMER PRO-SUMER - empowered - proactive - choosy - low attention span MEDIA - aggregators - platforms - re-constructors - fiercely competitive ,[object Object],[object Object],[object Object],[object Object]

Media 2.0 Characteristics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media 2.0 Characteristics ,[object Object],[object Object],[object Object]

Media 2.0 The PROSUMER ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media 2.0 Challenges for a Media 1.0 model (Television) ,[object Object],[object Object],[object Object],[object Object]

Media 2.0 Bare Necessities for a Media 2.0 Organization (Television) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media 2.0 Prosumer Expectation from a Media 2.0 Organization (Television) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Media 2.0 Creative Strategy in Media 2.0 scenario ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

B4U 2.0 Creative Strategy for B4U in Media 2.0 scenario ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],B4U 2.0 Creative Strategy for B4U in Media 2.0 scenario

[object Object],[object Object],[object Object],[object Object],[object Object],B4U 2.0 Creative Strategy for B4U in Media 2.0 scenario

B4U 2.0 Which Way Ahead? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

EXECUTIVE SUMMARY ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

THANK YOU FOR YOUR TIME AND ATTENTION e-mail: [email_address] cell: +91 98206 31297

Television: Creative and Programming Strategy Document

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Television: Creative and Programming Strategy Document