The document discusses strategies for effective internet marketing. It recommends developing a brand and studying competitors and the target market. The key aspects of an internet marketing strategy include search engine optimization, social media, email marketing, and mobile optimization. Content creation and tracking results are also important. An effective strategy combines multiple online marketing approaches to increase brand recognition and drive sales.

2. The word “strategy” derived from the Greek
language. The word consists of two words,
“stratos”, which means “army”, and “agein”, which
means “to lead”.
“A company’s strategy consists of the competitive
moves and business approaches that managers
employ to grow the business, stake out a market
position, attract and please customers, compete
successfully, conduct operations, and achieve
targeted objectives.”- Thompson and Strickland

3. The process or technique of promoting,
selling, and distributing a product or
service.
“The key to effective marketing is to get
people to find you, instead of you finding
them.” – John Ahearn

4. E-Marketing or Electronic Marketing refers
to marketing principles and techniques
via electronic media and more specific
ally the Internet. E-Marketing is the
process of marketing a brand, enterprise,
product or service using the internet.

5. E-Marketing Strategy should be a sub-set
of marketing strategy. It is important as
with any strategy to identify goals, and in
addition; target groups, formulate
message/story, identify parameter for
measuring, choose media, tools and
services.

6.  SEO (Search Engine Optimization)
 Local SEO
 Paid Search (PPC)
 Email Marketing
 Social Media
 Mobile Marketing

7. “CONTENT IS STILL KING”
Most important SEO factors:
 “On-Page” content
 Web pages
 Blog spots
 Articles
 Press releases
 Documents
 Images
 Videos

8.  Location-based
› Relies on foot traffic
 Looking for:
› Directions
› Contact info
› Impulse purchases

9. PPC Ads:
 Auction style
 Based on your keywords
 Set daily budget
 Blue Map marker

10.  43% Return of Investment
 91% of consumers check their email
once per day
 66% of online consumers (15+) made
purchase as a result of email marketing

11.  Engage in conversation
› Help, Share, Discuss, Laugh
 This is NOT an infomercial
 SEO – biggest reason to do it
 ROI – your business will still exist in 5 years

12.  Build a mobile site
› When mobile traffic > 10%
 On Mobile devices
› 40% of Google searches & 53% of Bing
searches have local intent

13.  Building Visibility & Brand Awareness
 Gaining Wider Target Audience
 Customer Acquisition
 Lower Marketing Cost
 Trackable and Measureable Results
 Customer Retention

14. Online and brick-and-mortar businesses
require Internet marketing strategies. A
comprehensive internet marketing
strategy can launch or increase sales
substantially for a business. Internet
marketing requires a knowledge of social
media, Search Engine Optimization
(SEO), blogs , email lists, affiliate
marketing and more.

15. Develop your brand name and image
before communicating with your market.
Your brand makes you recognizable
amongst competitors.

16. Study your competitors.
Study them from their website through their
sales process, including their marketing
strategies. Identify the past and ongoing
marketing strategies of your largest
competitors, so you know what works in
your given market.

17. Study your market.
Decide if you are part of a niche market. If
so, you will want to center your strategy
on that demographic instead of all
internet consumers.
Choose your ideal consumer. Decide who your
demographic is, in order to target it with your
strategy. Focus the majority of your online
marketing budget on your ideal demographic

18. Mimic the successful marketing strategies
of your competitors.
Your market research should tell you how many
followers your competitors have on Facebook,
how many people they send their email to and
how many people comment on their blog
entries. This means that the demographic
responds well, and these campaigns should be
the first on your list for your strategy.

19. Create a multi-faceted Internet marketing
strategy.
In order to increase your brand recognition
you should launch several marketing
campaigns at once.

20. Set up tracking capabilities for all of your
campaigns.
The easiest was to do this is to set up a
Google Analytics account through your
main Google account. Create a campaign
for each facet of your strategy so that you
can look back later and see which ones
had the best Return On Investment (ROI).

21. Launch your campaign in the same few
days and weeks.
Be consistent, if your method requires
communication with customers, follow
through with all of your orders as quickly
as possible, in order to create good
reviews on your website and other
marketplaces.

22. Evaluate your ROI and repeat any
strategies that were successful, if and
when you launch new products.
Some campaigns are ongoing and you
can try to slowly or virally increase your
following ROI.

23. If you are able to read this then I would like
to CONGRATULATE you. That means you
have reached the end of the slide of
your classmate’s report. Thank you very
much for listening and reading this
presentation.
Thank you!!☺☺☺