Debate Crowdfunding para capital inicial de empresas, 7/2/2013 - Apresentação de Marina Miranda
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Cada vez mais empreendedores brasileiros se aventuram no Crowdfunding, que permite que pessoas físicas ou jurídicas financiem seus projetos por meio de participações coletivas. Em 2013, essa espécie de doação em favor de uma ideia ou projeto, deve chegar a US$ 3 bilhões no mundo e pode atingir cerca de R$ 10 milhões no Brasil, consolidando a ideia de que financiar ideias criativas é um bom negócio. Canadá, Estados Unidos e Inglaterra já utilizam ou possuem regulamentações em andamento para criar um mercado interessante às pequenas empresas. Para discutir e tornar esse processo possível, a FecomercioSP realizou no dia 07 de fevereiro o evento “Crowdfunding para Capital Inicial de Empresas” com o objetivo de criar ações para que esse modelo de negócio seja entendido e disseminado.
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Debate Crowdfunding para capital inicial de empresas, 7/2/2013 - Apresentação de Marina Miranda
- 1. A Mutopo é uma consultoria internacional especializada em inovação, startup e crowdsourcing. Nós ajudamos as empresas a se beneficiarem de novas formas de inovação – social production, crowdsourcing, co-criação e startups. Idealizadores e organizadores da Conferência Crowdsourcing QUEM SOMOS NOS
- 2. Importância Startups Consumidor Investidor País © your company name. All rights reserved.
- 3. Qual o tamanho do mercado de Crowdfunding?
- 6. Crowdcube: 1º platafoma equity crowdfunding .
- 7. Fundable: equity crowdfunding para startups
Notes de l'éditeur
- Verne Harnish “Growth Guy” Verne Harnish is founder of the Entrepreneurs‘ Organization (EO) and is well-known as the “Growth Guy”. He is also founder and CEO of Gazelles, Inc. This sample presentation is for entrepreneurs and executives of companies, aimed at helping them better manage the chaos that comes with growing a business. The Gazelles presentations are clear and concise; simple, yet bold – it is the style embraced by growth firms. My PowerPoint style is not a lot of words on a slide – just key concepts. I like to use the black background, because it provides a lot of contrast and will let the words come out more intensively. My presentation style is to stand in front of the audience without a podium and share lots of stories of actual growth companies, like those represented in my audience, applying and having success with our tools and techniques. Audiences tend to not remember facts, but they’ll remember the stories. More specifically, I’ll share a key point (highlighted in the PowerPoint), tell a story, then review how the story relates back to the key point. Then I’ll ask the audience to take a few minutes and apply the key point to their own company. Note: You understand that Microsoft does not endorse or control the content provided in the following presentation. Slide Notes: Color coding used to delineate key points and align with key elements of my company. In this case, the yellow bar to the left is one of the two key colors of our logo. You’ll find custom layouts with a few color options, such as those on subsequent slides, on the Home tab under Slides. To change the color of objects on any slide layout, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. Black on black background – embed an image of your own logo (the double swish you see is similar to the one from our old Gazelles logo) To replace the ‘Your Logo’ placeholder with your own logo, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. When you replace the placeholder image with your logo on the slide master, it will appear on all slides.
- Startups-Outras alterantivas menos burocraticas para as startups e garantia que seu pruduto tem aceitação no mercado e multiplicadores garantidos Consumidores- amam comprar online porque isso implica poder agir (participar, conversar, criar e ajustar) para conseguir aquilo que querem. Agora eles esperam que o mesmo se aplique ao consumo "offline". O engajamento criado com pré-lançamentos, que define o "presuming", facilita esse tipo de relação. "Presumers" não querem apenas comprar antecipadamente, eles desejam comprar em uma via de mão dupla: onde eles possam expressar seus desejos enquanto as marcas recebem um feedback extremamente valioso. E graças ao "Jumpstart our Business Startups (JOBS) Act" - legislação norte-americana aprovada em 2012 que facilita a regulamentação financeira federal, permitindo que pequenos investidores e consumidores comprem ações de startups - os "presumers" dos Estados Unidos poderão, em um futuro próximo, comprar participações dos projetos que apoiam. Dessa maneira esses "presumers" irão se tornar na verdade "custowners", não só consumindo, mas também investindo em marcas. Até onde esta tendência pode chegar? Bom, se os cidadãos norte-americanos investissem um décimo do que gastam em apostas por ano, teríamos 55 bilhões de dólares disponíveis (Fonte: Fundable, setembro 2012). Será que outros países vão seguir este caminho? Investidores- mais seguro para os investidores que a startup tem consumidor pais
- Verne Harnish “Growth Guy” Verne Harnish is founder of the Entrepreneurs‘ Organization (EO) and is well-known as the “Growth Guy”. He is also founder and CEO of Gazelles, Inc. This sample presentation is for entrepreneurs and executives of companies, aimed at helping them better manage the chaos that comes with growing a business. The Gazelles presentations are clear and concise; simple, yet bold – it is the style embraced by growth firms. My PowerPoint style is not a lot of words on a slide – just key concepts. I like to use the black background, because it provides a lot of contrast and will let the words come out more intensively. My presentation style is to stand in front of the audience without a podium and share lots of stories of actual growth companies, like those represented in my audience, applying and having success with our tools and techniques. Audiences tend to not remember facts, but they’ll remember the stories. More specifically, I’ll share a key point (highlighted in the PowerPoint), tell a story, then review how the story relates back to the key point. Then I’ll ask the audience to take a few minutes and apply the key point to their own company. Note: You understand that Microsoft does not endorse or control the content provided in the following presentation. Slide Notes: Color coding used to delineate key points and align with key elements of my company. In this case, the yellow bar to the left is one of the two key colors of our logo. You’ll find custom layouts with a few color options, such as those on subsequent slides, on the Home tab under Slides. To change the color of objects on any slide layout, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. Black on black background – embed an image of your own logo (the double swish you see is similar to the one from our old Gazelles logo) To replace the ‘Your Logo’ placeholder with your own logo, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. When you replace the placeholder image with your logo on the slide master, it will appear on all slides.
- Verne Harnish “Growth Guy” Verne Harnish is founder of the Entrepreneurs‘ Organization (EO) and is well-known as the “Growth Guy”. He is also founder and CEO of Gazelles, Inc. This sample presentation is for entrepreneurs and executives of companies, aimed at helping them better manage the chaos that comes with growing a business. The Gazelles presentations are clear and concise; simple, yet bold – it is the style embraced by growth firms. My PowerPoint style is not a lot of words on a slide – just key concepts. I like to use the black background, because it provides a lot of contrast and will let the words come out more intensively. My presentation style is to stand in front of the audience without a podium and share lots of stories of actual growth companies, like those represented in my audience, applying and having success with our tools and techniques. Audiences tend to not remember facts, but they’ll remember the stories. More specifically, I’ll share a key point (highlighted in the PowerPoint), tell a story, then review how the story relates back to the key point. Then I’ll ask the audience to take a few minutes and apply the key point to their own company. Note: You understand that Microsoft does not endorse or control the content provided in the following presentation. Slide Notes: Color coding used to delineate key points and align with key elements of my company. In this case, the yellow bar to the left is one of the two key colors of our logo. You’ll find custom layouts with a few color options, such as those on subsequent slides, on the Home tab under Slides. To change the color of objects on any slide layout, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. Black on black background – embed an image of your own logo (the double swish you see is similar to the one from our old Gazelles logo) To replace the ‘Your Logo’ placeholder with your own logo, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. When you replace the placeholder image with your logo on the slide master, it will appear on all slides.
- Verne Harnish “Growth Guy” Verne Harnish is founder of the Entrepreneurs‘ Organization (EO) and is well-known as the “Growth Guy”. He is also founder and CEO of Gazelles, Inc. This sample presentation is for entrepreneurs and executives of companies, aimed at helping them better manage the chaos that comes with growing a business. The Gazelles presentations are clear and concise; simple, yet bold – it is the style embraced by growth firms. My PowerPoint style is not a lot of words on a slide – just key concepts. I like to use the black background, because it provides a lot of contrast and will let the words come out more intensively. My presentation style is to stand in front of the audience without a podium and share lots of stories of actual growth companies, like those represented in my audience, applying and having success with our tools and techniques. Audiences tend to not remember facts, but they’ll remember the stories. More specifically, I’ll share a key point (highlighted in the PowerPoint), tell a story, then review how the story relates back to the key point. Then I’ll ask the audience to take a few minutes and apply the key point to their own company. Note: You understand that Microsoft does not endorse or control the content provided in the following presentation. Slide Notes: Color coding used to delineate key points and align with key elements of my company. In this case, the yellow bar to the left is one of the two key colors of our logo. You’ll find custom layouts with a few color options, such as those on subsequent slides, on the Home tab under Slides. To change the color of objects on any slide layout, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. Black on black background – embed an image of your own logo (the double swish you see is similar to the one from our old Gazelles logo) To replace the ‘Your Logo’ placeholder with your own logo, switch to Slide Master view. On the Themes tab, under Master Views, click Edit Master, and then click Slide Master. When you replace the placeholder image with your logo on the slide master, it will appear on all slides.
- fevereiro de 2011, a inglesa Crowdcube lançou a primeira "plataforma de equity crowdfunding do mundo". Pequenas empresas em busca de investimento se apresentam no site, e os financiadores interessados podem investir valores a partir de 10 libras - tornando-se, assim, acionistas dessas companhias. O Crowdcube recolhe 5% das transações bem-sucedidas. Até julho de 2012 o site já tinha arrecadado 3,7 milhões de libras para 21 empresas
- Lançada em maio de 2012, Fundable é uma plataforma de crowdfunding americana dedicada exclusivamente a startups. A empresa pretende aproveitar a nova legislação americana "2012 JOBS Act", que pela primeira vez permite que investidores "comuns" comprem pequenas partes de startups. A implementação da lei só será oficial em janeiro de 2013; até lá as empresas que buscam este tipo de financiamento só podem oferecer prêmios a seus investidores. Startups devem fazer um pitch do seu negócio em vídeo, e são avaliadas pelo Fundable antes de irem ao ar.
- Lançada em maio de 2012, Fundable é uma plataforma de crowdfunding americana dedicada exclusivamente a startups. A empresa pretende aproveitar a nova legislação americana "2012 JOBS Act", que pela primeira vez permite que investidores "comuns" comprem pequenas partes de startups. A implementação da lei só será oficial em janeiro de 2013; até lá as empresas que buscam este tipo de financiamento só podem oferecer prêmios a seus investidores. Startups devem fazer um pitch do seu negócio em vídeo, e são avaliadas pelo Fundable antes de irem ao ar.