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Nguyen Thi Tuyet Mai Do Thi Huong Giang Pham Kieu Huong Nguyen Thi Ngan Ha Thi Tam
Media is controlled by Powerful Corpration
What is Media?
Relationship ,[object Object],[object Object]
M edia bring s   b enefit s  for  C orporation s Connect Corporation’ s   Products Customers get information easily Attract new potential customer
C orporation s  bring s   b enefit s  for  M edia  Long-term  advertising contracts Gain a huge profit 
COCACOLA COMPANY PROBLEM ,[object Object],Spends huge amounts of money to publish their brand
Large impact of Coca-Cola Corporation on media’s program ,[object Object],[object Object],[object Object],[object Object],[object Object],Broadcasting in media
Coca-Cola has been criticized for alleged adverse health effects Osteoporosis in older women  Obesity in both children and adults
The large impact of coca cola on media Consumer’s responses ,[object Object],[object Object]
Vedan Company problem ,[object Object],[object Object],[object Object],[object Object],On the 4 th  of July, 2008 According to estimates Vietnam Ministry of Natural Resources Discharge about 5000m3/day into the river
Fact and Situation ,[object Object],14 years
Fact and Situation(ctn.) ,[object Object],[object Object],MEDIA  POWERFUL VEDAN
Vedan brings benefit for media So Vedan provides a lot of benefit for the media
[object Object]
what did media choose? ,[object Object],[object Object],All of these factors demonstrate that the media is controlled by Vedan
Solution restrictive policies to control  reinstatement ownership rules  curtail the domination of the market for media  ensure the rights of audiences or customers
Solution Encourage a much wider range of forms of Ownership of Media Attractive component of such natural balance of organizational forms
 

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Media is controlled by powerful corpration

  • 1. Nguyen Thi Tuyet Mai Do Thi Huong Giang Pham Kieu Huong Nguyen Thi Ngan Ha Thi Tam
  • 2. Media is controlled by Powerful Corpration
  • 4.
  • 5. M edia bring s b enefit s for C orporation s Connect Corporation’ s Products Customers get information easily Attract new potential customer
  • 6. C orporation s bring s b enefit s for M edia Long-term advertising contracts Gain a huge profit 
  • 7.
  • 8.
  • 9. Coca-Cola has been criticized for alleged adverse health effects Osteoporosis in older women Obesity in both children and adults
  • 10.
  • 11.
  • 12.
  • 13.
  • 14. Vedan brings benefit for media So Vedan provides a lot of benefit for the media
  • 15.
  • 16.
  • 17. Solution restrictive policies to control reinstatement ownership rules curtail the domination of the market for media ensure the rights of audiences or customers
  • 18. Solution Encourage a much wider range of forms of Ownership of Media Attractive component of such natural balance of organizational forms
  • 19.