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Twittering Your Way Through the Economic Storm Houston Interactive Marketing Association 13 January 2009 Tim Walker
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Create a customer!
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WHAT to do: mindset ,[object Object],[object Object],[object Object]
WHAT to do: function ,[object Object],[object Object],[object Object],[object Object],[object Object]
WHAT to do: function ,[object Object],[object Object]
WHAT to do: function ,[object Object],[object Object]
WHAT to do: function ,[object Object],[object Object]
HOW to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What not to do
Emulate . . .
Emulate . . .
Emulate . . .
Emulate . . .
Emulate . . .
Emulate . . .
Emulate . . .
Emulate . . .
The commonality: ,[object Object]
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Caveats ,[object Object],[object Object],[object Object]
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Shorten links
Shorten &  track  links
search.twitter.com
search.twitter.com
Desktop client
Client + search
Mobile clients ,[object Object],[object Object],[object Object]
Social tools
Social tools
Social tools
Social tools
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