The document discusses the use of social media for marketing purposes. It provides statistics on social media usage in Germany from October 2010, including unique visitors and time spent on various social media platforms like Facebook, YouTube, and Twitter. It also discusses challenges with social media marketing, such as information overload and maintaining stable relationships online. The document advocates for selective use of social media through listening, engaging, sharing and building connections with others.

1. Stadt Marketing 2.0
Social Media im
öffentlichen Raum
Mannheim
12.Oktober.2010

2. marketing mix

3. marketing mix
traditional

5. 10 Jahre Cluetrain
„markets are conversations“

6. 10 Jahre Cluetrain
„markets are conversations“

7. 10 Jahre Cluetrain
„markets are conversations“

8. Social Media Landkarte
2010

9. Social Media Landkarte
2010

10. Social Media Landkarte
2010

11. Social Media Landkarte
2010

12. Status Quo Deutschland
Kennzahlen Oktober 2010
Unique visitors (estimated cookies) 41 M
Unique visitors (users) 19 M
Reach 32.0 %
Page views 10 M
Total visits 540 M
Avg visits per visitor 28
Avg time on site 18:20

13. Status Quo Deutschland
Kennzahlen Oktober 2010
Unique visitors (estimated cookies) 41 M
Unique visitors (users) 19 M
Reach 32.0 %
Page views 10 M
Total visits 540 M
Avg visits per visitor 28
Avg time on site 18:20

14. Status Quo Deutschland
Kennzahlen Oktober 2010
Unique visitors (estimated cookies) 49 M
Unique visitors (users) 23 M
Reach 38.2 %
Page views 3.3 Mia
Total visits 320 M
Avg visits per visitor 14
Avg time on site 20:00

15. Status Quo Deutschland
Kennzahlen Oktober 2010
Unique visitors (estimated cookies) 6.8 M
Unique visitors (users) 3.2 M
Reach 5.3 %
Page views 140 M
Total visits 29 M
Avg visits per visitor 9.2
Avg time on site 9:20

16. Status Quo Deutschland
Kennzahlen Oktober 2010
Unique visitors (estimated cookies) 6.2 M
Unique visitors (users) 2.9 M
Reach 4.7 %
Page views 210 M
Total visits 22 M
Avg visits per visitor 7.5
Avg time on site 11:00

17. Status Quo Deutschland
Kennzahlen Oktober 2010
Unique visitors (estimated cookies) 6.8 M
Unique visitors (users) 3.1 M
Reach 5.2 %
Page views 280 M
Total visits 35 M
Avg visits per visitor 11
Avg time on site 10:20

18. Status Quo Deutschland
Kennzahlen Oktober 2010
Unique visitors (estimated cookies) 8.1 M
Unique visitors (users) 3.8 M
Reach 6.2 %
Page views 1.1 M
Total visit 89 M
Avg visits per visitor 23
Avg time on site 14:30

19. Status Quo Deutschland
Kennzahlen Oktober 2010
Unique visitors (estimated cookies) 12 M
Unique visitors (users) 5.6 M
Reach 9.2 %
Page views 2.7 M
Total visits 160 M
Avg visits per visitor 29
Avg time on site 16:30

20. marketing mix

21. marketing mix
fifth P for people

22. marketing mix
fifth P for people

23. marketing mix
fifth P for people

24. social media marketing mix

25. social media marketing mix

26. social media marketing mix

27. social media marketing mix
Quote : "embarking on a social media strategy to help with
marketing is like embarking on a facial muscle strategy to
help with smiling",Tony Hsie zappos.com

28. communications change

29. communications change
A + IDEAS

30. Twitter Hype over...
!!

31. Twitter Hype over...
??

32. Twitter Hype over...
??

33. Twitter Hype over...
??

34. Twitter Hype over...
??

35. how is information generated?

36. Roadmap for the "state of

37. Transaction static vs realtime
„engagement is commodity“

38. Transaction static vs realtime
„engagement is commodity“

39. too much - too many ?
Solution - selectiveness and filtering
Dunbar's number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships.

40. too much - too many ?
Solution - selectiveness and filtering
150
Dunbar's number is a theoretical cognitive limit to the number of people with whom one can maintain stable social relationships.
17821
Robert Scoble
@scobleizer

43. Twitter vs. Facebook

44. Twitter vs. Facebook

45. matrix of success
listen - build - engage - share

46. iPhone 4.0
listen - build - engage - share

47. iPhone 4.0
listen - build - engage - share

48. BP Deep Sea Drill
interact

49. Tweetakademie - Kommunikation im Echtzeitweb
Michael Gebert
+49-89-7873-254
mg@tweetakademie.de
@tweetakademie