Melbourne digital marketing agency

www.twenty4.com.au
Melbourne Sydney
a. 17b William Street, Cremorne VIC 3121 Australia a. Suite 1308, 109 Pitt St Sydney NSW 2000 Australia
p. +61 3 9005 0055 p. +61 2 8488 0055
f. +61 3 9011 9718 e. sydney@twenty4.com.au
e. melbourne@twenty4.com.au
We Live.
In a digital world. Offline we have offices in both Melbourne
and Sydney.
We Share.
Information and ideas with the people we work with.
We Form.
Partnerships. We get to know every business, their marketplace
and their customers.
We Think.
About trends, platforms and innovation.
We Do.
Digital Strategy, Creative, and Technology. We look after Web
Development, eCommerce, SEO, Social Media, and mobile.
We Move.
Across retail, corporate, government, entertainment and not-for-
profit brands and industries.
Digital Agency Melbourne and Sydney

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Discovery
Goals and Objectives / Market Research /
Competitor Analysis / Digital Strategy
A new website process starts by
understanding the business, goals,
consumers, brand strategy, user research
and how we best incorporate this into a
digital strategy. Consideration will also be
given to how this new development will
affect or streamline internal process’ within
the organisation.
Information Architecture
& UX
Wireframes / User Experience
Discovery stage has allowed us to start
considering the best possible experience
for a user. It has formed the basis for the
site structure, layout and how the user will
interact and navigate through the end
product. This website needs to be as
intuitive as possible and allow for unique
scenarios of people’s needs, computer
knowledge, browsing environments and habits. This step is often overlooked or undervalued, but is
paramount in setting the tone for overall success.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Design
UI / Prototyping / Graphic Design
With a clear blueprint plan, we can get to
the part that everybody loves – the visual
process of look and feel. The knowledge
from the Discovery / Information
Architecture and User Experience planning
stage is used to conceptualise the design
and user interface. Prototyping and
graphic design are the key tangible
aspects of this stage.
Development
HTML / CSS / Javascript / PHP / CMS /
Browser Compatibility
This stage of the project is where we the
design is brought into a web browser an
interactive, clickable version of the website
is created. This is the most time intensive
aspect and involves coding, development
and back-end CMS, EDM and Social
integration.
The focus of this stage is the develop the
working website, integration with backend systems, while considering user interaction and cross
browser functionality. twenty4specialise in standards-based development as well as in the
implementation with a number of CMS systems, that will bring the most out of the site with
dynamic content and interaction.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Training, Testing & Go
Live
Face to Face / Training Videos / Goals
Checklist
Training is performed as face to face
training that is tailored to the website
administrator and specific CMS setup. The
website training session is recorded for
future reference. A follow up is done to
ensure the website administrator is
comfortable with updating all aspects of
the website.
Metric Analysis
ROI / Google Analytics / Customer
Conversion / Goals & Funnels / Custom
Dashboard
Once the digital presence has been
launched to the world, it’s essential to future
success to review the performance and
engagement. A good digital presence can
only achieve greatness after launch when
we can see how people are using the site. It
also allows us to make informed decisions
together about future enhancements. We look at entry points, popular content and other
strategies to make sure that both you and users are getting the best web experience possible.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Ongoing Support
Phone / Email / Project Management
System
The time after the website is live is as
important as the build up period. The
internet does not stay still. We like to revisit
the project online to see what we have
learnt as well as introducing new
technology or ideas that might help grow
the website and online presence. The
twenty4 team manage feedback efficiently
through our web based project management system ensuring prompt response times, as well as
transparency to all stakeholders.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
Digital Marketing
Agency - What Every
Business Need in This
Modern Era
Every company has to leave the old-fashioned
way of doing business in this modern day and
time. Every wise entrepreneur would never
hesitate to take their business venture online
and hire a digital marketing agency that will
help them create a responsive website. They
must make sure that the firm that they are
hiring is well-versed about SEO or Search Engine
Optimization.
The services that your virtual firm offers:
 Virtual strategies
 Web Design and Development
 eCommerce Development
 SEO or Search Engine Optimization
 PPC or Pay Per Click advertising
 Mobile development
 Social Media Advertising
 Email Marketing
 Website Metrics and Reporting
 Web Hosting
 Software Management and
Development
The perks of signing a contract with them:
 Your website will gain visibility and
popularity across the globe.
 You will gain an interactive website that
works 24/7. This allows you to
accommodate people from various time
zones.
 Good return of investment
 You will gain good and continuously
improving reputation through the
efficiency of your website.
 Your products and services will be
enhanced.
 You will meet the needs of your clients.
 You will be able to adapt to changes.
 Your company will gain a powerful tool
in online entrepreneurship.
 You will always have a fresh and
effective approach in the marketplace.
 You will be able to communicate with
your clients. They can post their blogs
and comments on your website. You
can use them to determine what to
improve and change in your offers.
 Your prospective clients will find your
virtual niche convenient and easy.
 Customers can easily contact and
communicate with your agents.
How to choose the right digital firm for your
business:
 Determine your purpose of hiring one.
 Stick to an experienced firm.
 Make sure that the employees that you
will be working with from the company
are trustworthy.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
 Know the team and establish a good
working relationship with them.
 Never hire a firm because of the cheap
price. Always think of better quality
results.
 Make sure that they only perform legal
tasks for you.
 Make sure that they are licensed.
 Know the companies that they have
assisted and see if they have done a
good job.
 Make sure that they can incorporate
the technology well in your business.
Investing in this type of project for your
company is wise. You will see how your virtual
assistance can positively change your venture.
You will still see and take advantages from their
work even after the end of your contract. A
good digital marketing agency must be able to
provide you with lasting results.
How to Attract More
Clients and Gain
More Profits
Hiring a digital agency to take care of your
website and visibility in the World Wide Web is
wise. You will be able to acquire a responsive
and efficient virtual office that is able to
accommodate people from different time
zones. There are so many firms that can assist
your business to succeed in the digital world
and finding the most ideal one can be very
confusing for you.
How to choose the right agency for your
business?
 Consider your purpose of hiring one.
 Determine how they can help you.
 Hire an experienced firm.
 Read their portfolio.
 Make sure that the people from their
firm who will be working with you are
professional, licensed, and can be
trusted.
 Make sure that the price they charge is
right.
 Always opt for quality service.
 Find a company that fits your budget.
 They have to be knowledgeable in SEO
or Search Engine Optimization.
The services that they can provide you:
 Digital strategy – The process of
specifying your goals, opportunities,
and initiatives to maximize the business
benefits of venturing online.
 Web development – They will design
and maintain your virtual niche
efficiently.
 eCommerce – This is also called e-
business. The buying and selling of
products or services over the internet
and other computer networks.

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
 SEO or Search Engine Optimization –
The process of gaining visibility to all
the major search engines that are used
across the globe. Making your website
appear in the browsers’ search results.
 PPC or Pay Per Click – An internet
advertising model that directs traffic to
your website.
 Mobile development – The process of
developing software in smart phones
and tablets.
 Social media – Incorporating your
business in websites where many
people interact and socialize.
 Email marketing – The process of
marketing your business by sending
messages to prospective customers
using email.
Their services are essential because:
 To make expansion possible.
 Obtain popularity and draw in
prospective clients.
 Create an interactive and attractive
website.
 Acquire convenience when managing
your online venture.
 You will have professional people who
will enhance your IT system as you also
provide convenience to your clients.
 You get to target your customers
online.
 Increasing your brand awareness.
Always remember that when people cannot
find you in the World Wide Web, there is a big
chance that you will lose your business. You
may not decide on hiring a digital agency right
away and even overnight but make sure that
you can find the most ideal one for your
preferences so that you will not waste your
time, money, and effort.
Fitness Apps – a run
for your money
Every year millions of people across the globe
vow to start a new health and fitness regime.
Most people know the basics to a healthy
lifestyle – we were taught all about it from a
young age. Eat right, exercise more and never-
ever, shall we smoke. Despite this, people are
still looking for something to give that extra
motivation needed to get out of bed on a cold
winter’s morning, pull on the trainers, and hit
the pavement. Enter the health and fitness app
industry.
At present, the iTunes store boasts over 7,000
health and fitness apps alone. By 2017, there
are expected to be over 1 billion users, and it’s
predicted that the industry will be worth a
massive $400 million. Sounds great for
developers, right? Well, before you go into
development lock down let’s take a look at just
how useful these apps really are.
Nike+ is one of the most successful fitness apps
today, with over 5 million users. Ever bought a
pair of Nike Free Runs? Well, you would have

www.twenty4.com.au
Melbourne Sydney
p. +61 3 9005 0055 p. +61 2 8488 0055
found a chip implanted right into the sole of
your shoes, making every step you take
trackable. No need to track your run, wear a
pedometer, trace out the miles of your circuit –
Nike+ does it all for you.
However, research has found that the majority
of users ran 30 minutes in their first run, and
then never used it again – sounds a lot like our
gym membership. So why are these apps so
popular? Because unlike the cost of our gym
membership, which could feed a small village
for a year, the outlay for apps is minimal and
you can use them as many (or a guilt free few)
times as you like. It won’t necessarily make you
more motivated, but if you want to monitor
your progress or have a trainer built into your
phone, this is proof that there are cost-effective
choices.
We’re sure you’re wondering what makes some
more popular than others. Functionality and
usefulness are a given, but Nike’s brand
recognition definitely aided their apps initial
success. But for those who don’t have million
dollar advertising budgets, research shows apps
that enable users to create a goal and track
progress are the most used, followed by apps
that create online competition between
strangers.

Melbourne digital marketing agency

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