2. Who was Involved?
Buzz Marketing Group’s Millennials Study
2014 is based on qualitative and
quantitative research conducted with more
than 600 buzzSpotters® throughout the
United States during the month of January,
2014.This report is available for download
at www.buzzmg.com/reports.!
Composed based on data
from 1.1.2014 – 3.22.2014!
684 Participants!
30,000 Panelists!
48% Female!
52% Male!
Survey fielded online!
Ages 18-40!
18-22 ! ! ! !19%!
23-26 ! ! ! !23%!
27-31 ! ! ! !26%!
32-35 ! ! ! !16%!
36-40 ! ! ! !16%!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
3. Location
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
NY#
16%#
CA#
14%#
IL#
9%#
TX#
6%#FL#
4%#
PA#
5%#
GA#
6%#
Rest#of#USA#
40%#
4. Ethnicity
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
White#
60%#
Black#
16%#
Asian#
American#
8%#
Hispanic#
12%#
Mixed#
4%#
5. Marital Status
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Single#
25%#
DaPng#
6%#
In#a#
relaPonship#
29%#
Married#
40%#
6. Education
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
High#school#
diploma#
27%#
Associates#
Degree#
16%#
Bachelors#
Degree#
43%#
Masters#
Degree#
12%#
Doctorate#
2%#
7. Employment
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Unemployed#
3%#
Working#
partTPme#
13%#
Working#fullT
Pme#
53%#
SelfT
employed#
7%#
A#student#
11%#
A#fullTPme#
home#maker#
13%#
8. Household Income
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Less#than#
$8,000#
$8,000#T#
$33,000#
$33,000T#
$82,000#
$82,000#T#
$170,000#
$170,000#T##
$370,000#
More#than#
$370,000#
I#don't#
want#to#
specify#
11%#
17%#
39%#
18%#
2%#
1%#
12%#
9. The following questions
were asked to current
startup and small
business owners:!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
10. Did you start a business as a
result of being unemployed?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Yes# No#
25%#
75%#
11. Is an MBA something you would
be willing to invest in personally?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Yes# No#
57%#
43%#
12. Do you feel the government is helping
Startups and small businesses?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Yes# No#
38%#
62%#
13. Do you use crowdfunding to support
or fund other Startups?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Yes# No#
32%#
68%#
14. Do you use crowdfunding to raise
money for your Startup?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Yes# No#
16%#
84%#
15. If you haven’t used it before, would
you use crowdfunding in the future?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Yes# No#
86%#
14%#
16. How does your geographic location influence
your ability to start your own business?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
It#helps# It#hurts# Indifferent#
61%#
13%#
26%#
17. How important is it for Startups and small
businesses to offer their employees healthcare?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Very#Important# Somewhat#Important# Not#Important#
64%#
31%#
5%#
18. How important are resources like crowdfunding
to raise money for entrepreneurs?!
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
Very#Important# Somewhat#Important# Not#Important#
56%#
41%#
3%#
19. Key Findings
What Millennials Really Think About Entrepreneurship!
Millennials Study 2014!
97% of entrepreneurs believe crowdfunding is important for
Startups and small businesses!
95% of entrepreneurs believe it is important for Startups and small
businesses to offer their employees healthcare!
57% of entrepreneurs said an MBA is something that they would be
willing to invest in personally!
62% of entrepreneurs believe that the government is not helping
Startups and small businesses!
25% of entrepreneurs started a business as a result of being
unemployed!
20. Buzz Marketing Group !
132 Kings Highway!
East Suite 202!
Haddonfield, NJ 08033!
856.433.8579!
Fax: 856.520.8581!
www.buzzmg.com!
Contact Us
