2. Number of paid-for apps 22,585
$30,000 $20,000
Average cost
$677 $4
Total investment
51m
million
Reach the market…
Apps sold (launch-Oct 08) 200,000,000
Average price $2.58
…with the right product
Total revenue $516,000,000
$361 million
Total net revenue
* Number of App store paid-for apps and average price figures from Mobclix
** Average development costs from businessinsider.com
*** total sales from appleinsider.com and based on Apple announcements
3.
4. 1 million+ UK users
4x 2007 revenues
Near profit in UK market
Page views (000's)
150000
112500
75000
37500
0
May-06 Aug-07 Oct-08
100k+ downloads per month
Over 30% participation in leagues
5. …the right product
I start by filling in what
I can and hope that
eventually it all links
up, I am not hung up
on solving the upper
left corner first or
whatever.
Design
