Contenu connexe Similaire à Lead Gen in the Post-PC World - LeadsCon 2012 (20) Lead Gen in the Post-PC World - LeadsCon 20121. Lead Gen in the Post PC Era
Jeff Lawson
@jeffiel twilio
2. What % of people have a mobile phone?
Who cares.
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3. 200M iPhones
70M iPads
1M Amazon Kindles
850,000 New Androids / Day
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4. Non-PCs are 7% of Internet traffic
Internet Traffic
Video: 50%
Websites: 18%
Bit Torrent: 11%
Non-PCs are 20% of “non-bulk” traffic
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5. Nearly half of tablet
owners completed a
purchase on their tablet
(Comscore)
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6. Post PC, WTF?
Primary computing device is not a PC
PCs for production
Tablets, Phones for Consumption
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7. But Wait!
We’ve finally gotten good at PC lead gen!
Google analytics
A/B Testing
Lead Capture
Call Tracking
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11. On the Go
Multitasking
Fight for Attention
Instant Needs to Fulfill
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16. Mobile Sites convert 20% of
visits into calls
}
(DudaMobile)
Transportation 44%
Pizza 32%
Auto Repair 22%
Home Repair 20% Conversion Rate
Medical Services 16% by Vertical
Beauty & Spa 13%
Retail 12%
Restaurants 11%
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20. Location
Yup!
Pull Data (by location)
Push Data (geo-fencing)
SMS and Push Notifications
Lead Qualification (by locale)
Checkins = Loyalty
QR Codes FTW WTF?
twilio
24. at ?
W h
o w will be the
NThese
primary computing devices
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26. Click To Call
Tap
User Leaves the app
Little tracking information
Just a dumb phone call.
twilio
27. Tap To Call
Inside the App or Ad, with 1 finger
VoIP Call with Data
Context aware, completely trackable
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32. Tap To Call
Inside the App, Inside the Ad, with 1 finger
Context aware, completely trackable
What else?
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35. Where are your closers?
Where are they?
and
What’s their primary computing device?
Agents Service Providers Home Reps
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36. WAKE UP
THIS IS
IMPORTANT
WAKE UP
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37. An
agent’s odds of successfully contacting
an online lead are
100 times higher
if the lead hears back from the agent
within five minutes
of filling out an online form.
MIT
twilio
41. Where are your closers?
Where are they?
and
What’s their primary computing device?
and are they closing?
twilio
43. The$Problem$with$Marke1ng’s$360°$View$$
Phone$tracking$and$rep$performance$is$rarely$factored$into$
campaign$performance$$
A$prospects$calls$but$
the$campaign$source$ Reps$performance$
is$rarely$collected$ can$have$either$a$
huge$impact$on$
! campaign$ROI$
!
!
!
Prospects$are$usually$$
influenced$mul1ple$
1mes$during$a$revenue$ Limited$visibility$into$
cycle$ what$actually$moved$
prospects$along$the$
! funnel$
!
!
46. "
How$it$Works$
RingDNA"uses"smart$numbers$to"track"inbound"
calls"from"ads,"sites,"and"more"
Web"
Account" Customer"
TV" Call"
History Data"
Metrics"
"
Social"
Marke<ng" CRM" Sales"
5"
48. Post PC Lead Gen
Meet Realtime Needs
Consumption, not production
Build Trust with Apps
Convert with Tap to Call
Embrace the Mobile Workforce
twilio
49. Lead Gen in the Post PC Era
Jeff Lawson
@jeffiel twilio