8. ‘Waarom moet de accountant veranderen ?’
VAN SCHOENENDOOS TOT AANGIFTES/JAARREKENING
GEFACTUREERD GRATIS
GEFACTUREERD ? GRATIS
• Zelf of uitbesteden • Standaarden
• Één bron • Automatische processen
• Zelf lerende software • XBRL
• etc.
9. creating the demand
Brand Value Pyramid long term thinking
value based management
high low
Meet “Your product is
unrecognised your promotion”
needs
Focus on
marketing spending
customer value
per customer
Meet desires
Meet expectations
low high
reaction on a market demand
short term thinking
transaction based management