This document discusses how Twitch extensions, drops, and commerce integration can help engage communities on Twitch. It provides information on overlay and panel extensions, drops programs that reward players for watching streams, and selling games directly through a commerce system on Twitch. Examples are given of popular extensions, large drops campaigns, and the fulfillment process for in-game entitlements purchased through Twitch. Contact information is also provided for the Twitch developer site and commerce team.

1. Engaging Your Community
with Twitch
Braxton Lancial
Integration Success Engineer

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Extensions
Drops
Commerce Integration
Engage with Twitch

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25M
Monthly active devices
100M On Twitch on average
962K
Unique monthly broadcasters
2.2M Daily chat interactions
Sea of Thieves
League of Legends
207,740 viewers
143.608 viewers

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Coming to Mobile 3/21/18!
Extensions

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Interactive Video Overlays
Panels
Installed directly on Channels
Twitch Extensions
Check out https://dev.twitch.tv/extensions for documentation,
code samples and how to get started.

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Twitch Extensions
Overlay Extensions

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Stream
Extension
Overlay
Twitch Extensions
Overlay Extensions

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Stream
Panel Area
Twitch Extensions
Panel Extensions

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Destiny 2
Popular Extensions
The Game Awards
Hearthstone

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League of Legends
Kappa Pet
Bits Leaderboard
Popular Panel Extensions

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Twitch Extensions - Willderlands

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Drops

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What are Twitch Drops?
Reward players for watching your game

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Link Twitch
Account
Market to
Players Heartbeat
Data Back
to You
In-game
Rewards
Reward
Notification
Watch
Play
Learn more at:
https://dev.twitch.tv/docs/v5/guides/drops/
“Viewer Heartbeat Service (VHS)”
How does it work?

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Twitch Drops
Viewer Heartbeat Service (VHS)

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Twitch Drops
How will viewers know?

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HI-REZ EXPO
+34% peak concurrent viewers
+61% minutes watched
90k total accounts linked
ROCKET LEAGUE
196k peak concurrent viewers
(+322% from Season 2)
OVERWATCH LEAGUE
Currently Live
Twitch Drops
A win-win

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In-Extension Purchase
Custom Message
ChattyBot Extension
Get your streamer approved message
broadcast for all viewers to hear!
$1.99
Buy Cancel
By clicking “Buy”, you agree to share
your Twitch ID with this Extension. You
can manage account connections under
Settings.
Commerce
Integration

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Organically reach an engaged
gamer audience when you sell
on Twitch
Let gamers buy your games
while they watch their favorite
influencers play them
Twitch Games Commerce

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Twitch Commerce
Game Details Page

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Twitch Commerce
Twitch Exclusives

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Cuphead Getting
Over It
Bubsy: Woolies
Strike Back
South Park: Fractured
But Whole
Battlerite
Emotes!

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Customer
Viewing Channel
Page
Twitch Your Game Server
Customer buys
item and
completes
purchase flow
Twitch stores
entitlement info
for user
Instructions on
Thank You page
to claim item
TES
Link Twitch Acct
Get list of goods
Store Oauth
tokens
Parse list for
“Fulfill” or
“Revoke”
Complete
fulfill/revoke
actions
Call Fulfill
endpoint
Game/item
entitlement

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{
"goods": [{
"receipt_id": "b8018fd4-9d8b-45b7-87e1-cfd6fdc1d8ed",
"sku": "AmazingGame_001",
"next_instruction": "NOOP"
}, {
"receipt_id": "7dc926fe-75bb-41e3-ad83-a99ed5b00d3e",
"sku": "SuperFunPack_001",
"next_instruction": "REVOKE"
}, {
"receipt_id": "6a1b755e-7703-46ce-8464-7eae4802a4e3",
"sku": "AnotherSuperFunPack_002",
"next_instruction": "FULFILL"
}]
}

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Extensions
Drops
Commerce Integration
Engage with Twitch

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Visit our dedicated developer site
dev.twitch.tv
Follow us on Twitter
@TwitchDev
Engage with Commerce
twitchgamesbusiness@twitch.tv
Track me down after or via email
blancial@twitch.tv
What’s Next?

31. Questions?
Braxton Lancial
Twitch: baxter4343
Twitter: @baxterr22