What makes Twitch unique? How can you use data to grow your community on Twitch? How can you integrate with the Twitch API? How do Extensions help grow your audience? Get answers to these questions and more in this presentation.

1. Twitch Insights:
Player Research and Interaction
Gaming
Analytics
Summit

3. What Makes Twitch Unique?

4. Broadcasters
Create Content
Broadcasters Grow
Game Viewership on
Twitch Grows
Viewers Watch
Broadcasters

5. What if your fans could
stay engaged with your
IP all day long ?

6. Engage And Grow Our Shared Community
Phase 1
Game
Twitch Game
A small shared community Accelerate growth, engagement & monetization
Phase 2
Twitch

7. WATCHPLAY
Engage And Grow Our Shared Community
A stronger shared community
drives higher monetization and
engagement

8. We’ll build integrations and
programs that push users back
into the game based on the
content and streamers they
watch on Twitch
WATCHPLAY
Engage And Grow Our Shared Community

9. By growing the Twitch
audience, we create users who
support broadcasters and
engage with your games more
WATCHPLAY
Engage And Grow Our Shared Community

10. Have you ever wondered…?
Who’s streaming your game?
Who’s watching your streamers?
How are your new features
impacting your community?

11. Developer Insights
Our goal is to provide developers with a centralized
place to access and understand their investments on
Twitch. We want to empower you to make smarter,
more data-driven decisions about their platform
integrations and overall community/marketing
strategies.
Data – How is my product performing on Twitch?
Analytics – What result and impact did Twitch drive
for me?
Insights – What advice can Twitch provide to help
me achieve my business goals?

12. What data exists today for Game Developers?
1 row of data per day, for the past 90 days
Views, unique viewers, hours watched
Data on unique broadcasters and hours broadcast
Be sure to read the technical documentation for more
details

13. How many people streamed your game on Twitch?
0
2,000
4,000
6,000
8,000
10,000
12/17/17 12/20/17 12/23/17 12/26/17 12/29/17 1/1/18 1/4/18 1/7/18 1/10/18 1/13/18 1/16/18 1/19/18 1/22/18 1/25/18 1/28/18 1/31/18 2/3/18 2/6/18 2/9/18 2/12/18
Daily Broadcaster Analytics
Hours Broadcast
Unique Broadcasters
Graphs Contain Mock Data

14. "Twitch Insights provides an extremely
comprehensive view of our Twitch ecosystem. By
having such an amazing tool, Tencent can best
serve our community as the developer."
- Zhelin Dong, Brand Manager

15. 0
225,000
450,000
675,000
900,000
1,125,000
12/17/17 12/20/17 12/23/17 12/26/17 12/29/17 1/1/18 1/4/18 1/7/18 1/10/18 1/13/18 1/16/18 1/19/18 1/22/18 1/25/18 1/28/18 1/31/18 2/3/18 2/6/18 2/9/18 2/12/18
Daily Viewer Analytics
Live Views
Live Unique Viewers
How many people watched your game on Twitch?
Graphs Contain Mock Data

16. “At CD PROJEKT RED we use data to power our
online strategy and are very excited about official
analytics from Twitch. We’re looking forward to
more robust insights about our Twitch community
so we can understand our broadcasters, viewers,
and competitive events.”
- Michal Janczewski, Online Strategy Manager

17. 0
10,000
20,000
30,000
40,000
50,000
60,000
12/17/17 12/20/17 12/23/17 12/26/17 12/29/17 1/1/18 1/4/18 1/7/18 1/10/18 1/13/18 1/16/18 1/19/18 1/22/18 1/25/18 1/28/18 1/31/18 2/3/18 2/6/18 2/9/18 2/12/18
Daily Hours Watched: Live vs. Not-Live Live Not-Live
How much was your game seen on Twitch?
Graphs Contain Mock Data

18. 0
1,000
2,000
3,000
4,000
5,000
6,000
7,000
8,000
9,000
1/11/18 1/14/18 1/17/18 1/20/18 1/23/18 1/26/18 1/29/18 2/1/18 2/4/18 2/7/18 2/10/18 2/13/18
Daily Hours Watched
Live
Not-Live
65%
35%
Hours Watched Q4-2017
Live Not-Live
What is the Live vs. Not-Live breakdown of my hours
watched?
Graphs Contain Mock Data

19. “Twitch’s game analytics is a great way to help us
better understand our presence within the
platform and how to better connect with our
gaming community.”
- Toni Griswold, Digital Research Analyst

20. Integrating with the
Twitch API

21. Twitch API Overview
API is designed specifically for third-party developers
Consistent data models
Highly available
Webhooks for tracking changes in data

22. Programmatically retrieve analytics updates
Use Webhooks to auto-update your data daily (coming Soon™)
Analytics API
Documentation is currently live at dev.twitch.tv

23. Reward Viewers with Drops

24. Encourage Viewers to Try Your Game

25. Entice Players to Come Back to Your Game

26. “Log into the game to experience your new content...”

27. Share Your Game With Clips

29. Share Epic Moments, Increase Hype

30. The Future of Twitch
Insights

31. Richer analytics and KPIs for how your
game is performing on Twitch
1 Expanded Game Developer Insights
Deeper understanding of the creators
and viewers that make up your Twitch
Community
2 Audience Insights
The Future of Twitch Insights
4 Insights for Developers that create Extensions,
interactive overlays and panels on Twitch
Extension Developer Insights
5 Insights for Developers leveraging Drops
- reward players for watching your games
on Twitch
Drops Insights
3 Understand how your game is
performing vs. other games on Twitch
Competitive Benchmarking
6 Data, Analytics, and Insights on
CurseForge for Mod Authors
Mods Insights

32. Extensions
Build interactive experiences that
are 100% unique to your games.

33. ▪ Interactive iframe panels and video overlays that you
create and then live natively on Twitch
▪ Support one-way flows of information to viewers
(broadcaster stats) and two-way interactions from viewers
back to game services (viewers choose next map)
▪ Distribution options for platform-wide release or
whitelisting for preferred influencer or official channels
How Extensions Work
A quick introduction

34. League Of Legends Mobalytics Extension

35. League Of Legends Mobalytics Extension

36. Destiny 2 Armory Overlay Extension

37. Destiny 2 Armory Overlay Extension

39. Darwin Project – Spectator Experience

42. How to get started…
Register at dev.twitch.tv
Please ask us any questions, share ideas, and provide constructive feedback in the
insights forum at discuss.dev.twitch.tv