2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)
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Introduction to open-access publishing for authors, co-presented with Heather Joseph from SPARC 6 June 2010 Text and Academic Authors Association Conference Minneapolis, MN
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2010-06-26 Open-Access Textbooks (Text and Academic Authors Association Conference)
- 1. ! Open-Access Textbooks ! Nicole Allen The Student PIRGs 2010 TAA Conference June 25, 2010
- 2. ! The Problem !
- 3. The Problem ! • Students spend Students spend Textbook Price Increases in Perspective Percent Change 1986-2004 $900 per year 200 $900 per year 180 160 • Prices rising2-4x Prices rising 140 2-4x inflation inflation 120 100 • Affects some 80 60 students more 40 than others 20 0 87 88 89 90 91 92 93 94 95 96 97 98 99 00 01 02 03 04
- 4. The Problem ! Producer Broken Market Flawed market structure gives publishers too Consumer much power
- 5. The Problem ! Publisher Broken Market Flawed market structure gives publishers too Student Professor much power
- 6. The Problem ! Publisher Each textbook is bought Broken Model and sold several times, but the publisher only profits on the first sale Self-destructive business model Bookstore drives publisher used books market abuses Students
- 8. About Open Textbooks ! What is 1. A textbook an open ! 2. Open license textbook?
- 9. About Open Textbooks ! For most open licenses... Rights users get: Rights authors keep: • Access at no cost • Attribution • Copy & reformat And sometimes... • Distribute copies • Commercial use And usually... • Customization • Customization • Relicensing
- 10. About Open Textbooks ! What is 1. A textbook an open ! 2. Open license textbook? 3. Online access 4. Other formats
- 11. About Open Textbooks ! Students showed a strong preference 94% for print as their primary format. Comfortable with print 48% Comfortable with digital 75% 25% 60% 40% Print Digital Low-cost Free 70% wanted the print online option to use both
- 12. About Open Textbooks ! Print on Sony demand Reader PDF $29.35 free free Online free Kindle DX free Kinkos $25.00 LaTeX Self-print free at cost
- 13. About Open Textbooks ! PDF Print (color) $24.95 $59.95 Online Print (B+W) free $29.95 Self-print at cost Study Audio book package $39.95 $14.95
- 14. Open Textbook Models ! E-books and Open Textbooks: • Digital • One of several format options • Readable on computer or e-reader • Marginal cost near zero
- 15. About Open Textbooks ! E-books Open Books • Need passcode • Worldwide access • Limited license • License is forever • Mutually exclusive • Other formats are with other formats optional • Still prone to piracy • Piracy not an issue
- 16. ! Why open textbooks? !
- 17. Why Open Textbooks? ! Publisher Open textbooks fix the problem by making the market more Student Professor student centric
- 18. Why Open Textbooks? ! Broken Model Open Textbooks Publisher Publisher Bookstore Bookstore used books Students Students
- 19. ! Open Textbook Models !
- 20. Open Textbook Models ! 1. Individual authors • Personal motivations • Sabbatical time/grant funding • Count open textbooks toward tenure?
- 21. Open Textbook Models ! 2. Institutional projects • A consortium of 80+ community colleges is pooling resources to write and review texts • Rice University founded CNX.org, a platform that hosts numerous open books • Hewlett & Maxfield Foundations funded the creation of a new open textbook
- 22. Open Textbook Models ! 3. Government funding • A new bill introduced by Sen. Durbin (D-IL) would create a federal grant program to create open textbooks through the NSF • The WA community college system received state funding to create open curriculum & texts for the 80 highest enrollment courses.
- 23. Open Textbook Models ! 4. Commercial publishers Flat World Knowledge is the first open textbook publisher. Their first books launched in spring 2009, and are now used at over 400 schools.
- 24. ! What You Can Do !
- 25. What You Can Do ! • Seek, consider and adopt open textbooks in your own courses • Give preference to publishers with open-access business models • Regain the rights to older books and release them as open textbooks
- 26. What You Can Do ! • Join us at the table as we pursue federal funding for open textbooks
- 27. ! Open-Access Textbooks ! Nicole Allen The Student PIRGs 2010 TAA Conference June 25, 2010