47. Networking Speed 2 min. 2 min. Hvor er du bedst? Hvad bøvler du med i øjeblikket? Hvad kunne du have brug for hjælp til?
48. KNOW ME (mile vidt) LIKE ME (mile dybt) FOLLOW ME (dybt og vidt) Fremmede Venner KUNDER/partnere værktøjer (markedsføring) Samfund ( omdømme) Intentioner (Relevante relationer) Permission Marketing Social Network DNA Deler viden Blogs, chat, twitter, facebook, links Deler venner og samtaler Deler viden og venner Social Networking – strategiprocessen Kilde: Thomas Power, Ecademy Åben tilgang Tilfældige sammenstød Hjælpsomhed
49.
Notes de l'éditeur
Old World - Money first Closed Targeted Competitive Business Broadcast Traditional media Bush represents the Old World – closed, one way (broadcasting), controlled, no use of social media New World – social first Open Random Supportive Friendship Conversation Social Media Obama represents the New World - open, supportive, a clear mission (“change we can believe in”),he is the first social media president
Children need to socialise – the Goodchild report The internet is serving the needs of the young to connect – Goodchild report in 1971 – 80% of children between 7-8 walked to school 1990’s declined to 9% (Goodchild enquiry) Children fund the solution through the internet They want change They have FaceBook – this is not just technology Born Digital It was not created to be a sales and marketing tool Ecommerce – not just a sales channel Social media – not just a marketing channel
1. They read all notifications whenever and wherever they can: They are staying in touch with their network all the time.
Billede der vises mens du laver 3D cases Instruktion: Det billede betyder at I nu skal rejse jer op og komme herud på gulvet til mig Anvend kort 1,2,3,4 før næste slide vises