Intended for non technical executives, this is a high level description of what cloud computing is and how to think about it in a business context.

1. CLOUD COMPUTING PRIMER FOR
EXECUTIVES

2. Cloud Computing –
Who Cares?
Enables
• New products, services, business models
(digital)
• Faster growth (agility)
• Better efficiency (not necessarily cheaper)
Requires different
• People
• Processes
• Technologies

3. Cloud Computing –
Who Cares?
Cloud is the
foundation for
digital
business
platforms
Cloud
Computing
Social
Media
Data
Analytics
Mobile

4. Credit: flickr/jenny-pics/
Cloud Computing –
What is it?
IT delivered in a new way
• Over the Internet
• Capacity provided on an “as
needed basis” or utility
• Resources provided
programmatically (API)
• Some (or all) IT systems now
owned and operated by a Cloud
Service Provider (CSP)

5. Cloud Computing –
What is it?
Company
Cloud
Service
Provider Company
Traditional IT model Pure Cloud IT model
Applications
OS
Hardware
Datacenter
USERS
Applications
Operating Systems
Hardware
Datacenter
Users

6. Types of Cloud
Computing
•“Unlimited” number of users
•Share a common platform, e.g. Google, Amazon AWS,
Microsoft Azure, etc.
Public Cloud
•Limited number of users linked by special interests, i.e.
“government cloud”Community Cloud
•Integrated combination of private, public and/or
community cloud services from different providersHybrid Cloud
•User self service, highly automated
•Could be on premise or hosted
•Used by one or more internal organizations
Private Cloud

7. Types of
Public Clouds
• Software as a
Service
SaaS
• Platform as a
Service
PaaS
• Infrastructure
as a Service
IaaS
• Applications
• Databases
• Middleware
• Operating sys
• Virtualization
• Hardware
• Datacenter
• Middleware
• Databases
• Virtual machines
• Hardware
• Datacenter
Integration &
Applications
• Virtual
Machines
• Hardware
• Datacenter
Applications
Databases
Middleware
OS
CompanyService Provider
Users &
Integration

8. Is Amazon Web Services a
IaaS or PaaS?
• The answer is – yes, to both
• You can consume the platform
offerings, or just consume the
infrastructure and do the rest yourself
• Many combinations of service providers
are possible (and common)
(Example: A SaaS company using a IaaS
company for their infrastructure)

9. Why are There so Many Flavors
of Cloud?
Proliferation
• Many application types developed
over the last 50 years
• New business use cases drive new
architectures
• Companies have different internal
skillsets

10. Cloud Computing –
What is it NOT?
• Virtualization
• Not automated via API
• Managed services (hosting)
• Off-premise (colocation)
• IT Outsourcing

11. Cloud Value
Proposition #1
Customer
Intimacy
• Reach customers
where they are, both
virtual and physical
• Respond to customer
needs in near real time
• Gain deeper insights
into customer needs &
buying behavior

12. Cloud Value
Proposition #2
Business
Velocity
• Quickly provision IT capacity for
revenue growth
• New product development
• M&A integration
• Geographic expansion
• Efficiently test new markets,
products, business models

13. Cloud Value
Proposition #3
Enable New
Business Models

14. Cloud Value
Proposition #4 • Shift focus to developing and extending
core business capabilities
• Gain efficiencies & move talent to value
added activities
• Manage low value tasks with
automation
• Utilize pooled IT resources & standard
services of cloud providers
ACCELERATE
BUSINESS GROWTH
Focus on the
Core

15. When not to use Cloud –
Risk vs. Reward
• Purely for cost savings
• Mission critical legacy IT
systems with:
• Significant migration
cost/risk
• Limited upside for business
(not strategically aligned)
Everything won’t go to the cloud

16. Cloud Transformation –
Typical Order of Execution
Mail,
Collaboration &
CRM
Web Content
Business Analytics &
Decision Support
Software
Development &
Test
Financial
Reporting
Document
Management
Manufacturing
ERP
eCommerce
Disaster
Recovery
Research and
Development
BusinessCriticality
Time
• Maximize ROI,
minimize time to
value, increase
flexibility
• Efficiently use
resources
• Minimize business
risk
Mobile

17. Q & A

18. THANK YOU