Study reveals secure networks are the key to unlocking the A2P potential

1. Mobile
operators
experiencing
year-on-year
A2P growth
A2P
messaging
monetization
opportunities
Network security,
anti-spam
and/or fraud
prevention
20%
80%If you’re
considering
deploying an SMS
firewall, what is
the main driver?
1
Domestic &
international
A2P SMS
2
Portability
and phone
verification
information
(e.g. phone
status,
location.)
4A2P messaging
via operator-
owned OTT apps
Based on research by mobilesquared, sponsored by tyntec.
Research completed in September 2015. To learn more, visit www.tyntec.com
A2P Monetization Guide for Mobile Operators
Study reveals secure networks are the key to unlocking the A2P potential
Percentage of mobile
operators carrying authorised
messaging traffic only
A2P
18%
P2P
12%1
Spamming
2Spoofing
3Virus distribution
6Faking
?
What is the greatest threat from
messaging to your network?
2014
2015
Less than one-fifth of mobile
operators claim they carry
legitimate A2P SMS traffic only.
75%
of mobile operators
are simply unable to
monetize A2P SMS traffic
A2P
40.9%
P2P
27.2%
Mobile operators
experiencing unauthorised
messaging traffic growth
Mobile operators see illegitimate
messaging traffic rising
4 Steps to
A2P revenue
generation
The four key A2P SMS
monetization opportunities
The rise in unauthorized
A2P SMS traffic will
present new challenges
to mobile operators
49%
56%
5Smishing
4
Flooding
An SMS firewall is the first step for a mobile
operator to protect its network from illegitimate
traffic, and start monetizing A2P messaging
Which monetisation strategies
will be the most relevant for you
in the next 12 months?
3Internet of
Things & M2M
1
2 43
Put security
measures in place
preventing all
unauthorized
traffic
Gain
transparency
and control of all
messaging traffic
in your
network
Implement
policies to
safeguard
long-term
monetization
Identify
legitimate A2P
use cases
with revenue
potential