3. Who wants to be an
entrepreneur?

4. Born or Made?

5. WEI TING.
My Entrepreneurial Journey

6. What’s Up Today:

7. What’s Up Today:
• About Me

8. What’s Up Today:
• About Me
• Family Business: Fortune Food

9. What’s Up Today:
• About Me
• Family Business: Fortune Food
• Past Venture: Roti Roti

10. What’s Up Today:
• About Me
• Family Business: Fortune Food
• Past Venture: Roti Roti
• My First Venture: Foodlingo

11. What’s Up Today:
• About Me
• Family Business: Fortune Food
• Past Venture: Roti Roti
• My First Venture: Foodlingo
• Q&A

12. About me:
Hong Wei Ting
20 years old
Just graduated from NP.
Diploma in Business
Studies
(Entrepreneurship)

13. TimeS of my life
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
P2 Sec 1 Poly

14. TimeS of my life
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
P2 Sec 1 Poly

15. TimeS of my life
Born
1992
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
P2 Sec 1 Poly

16. TimeS of my life
Born
1992
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
P2 Sec 1 Poly

17. TimeS of my life
Born Start Working
1992 @ Hawker
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
P2 Sec 1 Poly

18. TimeS of my life
Born Start Working
1992 @ Hawker
Cashier, orders,
pack..
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
P2 Sec 1 Poly

19. TimeS of my life
Born Start Working Start Working
1992 @ Hawker @ Factory
Cashier, orders,
pack..
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
P2 Sec 1 Poly

20. TimeS of my life
Born Start Working Start Working
1992 @ Hawker @ Factory
Cashier, orders,
pack..
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
P2 Sec 1 Poly

21. TimeS of my life
Born Start Working Start Working
1992 @ Hawker @ Factory
Cashier, orders, Production, Admin, Delivery,
pack.. Management....... ALL IN.
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
P2 Sec 1 Poly

22. TimeS of my life
Born Start Working Start Working
1992 @ Hawker @ Factory
Cashier, orders, Production, Admin, Delivery,
pack.. Management....... ALL IN.
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
P2 Sec 1 Poly

23. TimeS of my life
Born Start Working Start Working
1992 @ Hawker @ Factory
Cashier, orders, Production, Admin, Delivery,
pack.. Management....... ALL IN.
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
P2 Sec 1 Poly

24. TimeS of my life
Born Start Working Start Working
1992 @ Hawker @ Factory
Cashier, orders, Production, Admin, Delivery,
pack.. Management....... ALL IN.
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
P2 Sec 1 Poly
Foodlingo
+
Fortune Food

25. Growing up in a family business

26. A fortune of food:

27. A fortune of food:
• Establish in 2004

28. A fortune of food:
• Establish in 2004
• Specializes in Handmade Popiah Skin,
Kueh Pie Ti

29. A fortune of food:
• Establish in 2004
• Specializes in Handmade Popiah Skin,
Kueh Pie Ti
• From one hawker stall @ Geylang
Bahru

30. A fortune of food:
• Establish in 2004
• Specializes in Handmade Popiah Skin,
Kueh Pie Ti
• From one hawker stall @ Geylang
Bahru
• Today: 10 outlets island-wide

31. A fortune of food:
• Establish in 2004
• Specializes in Handmade Popiah Skin,
Kueh Pie Ti
• From one hawker stall @ Geylang
Bahru
• Today: 10 outlets island-wide
• Wholesale, Delivery, Events

32. Video

43. 2009:

44. 2009:

45. 2009: 2010:

46. 2009: 2010:

47. 2009: 2010:
2011:

48. 2009: 2010:
2011:

49. Challenges

50. Challenges
Learning
Experiences

51. Past Venture

52. Neighbourhood
Bakery
2010 (June) - 2011 (Nov)

53. Neighbourhood
Bakery
2010 (June) - 2011 (Nov)

54. Neighbourhood
Bakery
2010 (June) - 2011 (Nov)

55. Neighbourhood
Bakery
2010 (June) - 2011 (Nov)

56. Challenges

57. Challenges
Learning
Experiences

58. Foodlingo

59. Why
“Foodlingo”?

61. Original

62. Original Almond

63. Original Almond
Green Tea

64. Original Almond
Green Tea Black
Sesame

65. R&D

66. R&D
To the Perfect
Taste & Texture

67. Manufacturing Process
Private & Confidential

68. Manufacturing Process
Private & Confidential

69. Manufacturing Process
Private & Confidential

70. Manufacturing Process
Private & Confidential

71. Manufacturing Process
Private & Confidential
Video

72. STALL SET UP:

73. STALL SET UP:

74. STALL SET UP:

75. STALL SET UP:

76. STALL SET UP:

77. FOOD
PHOTOGRAPHY

78. FOOD
PHOTOGRAPHY

79. FOOD
PHOTOGRAPHY

80. FOOD
PHOTOGRAPHY

81. SPECIALS

82. SPECIALS

83. SPECIALS

84. Reaching out: Events.

85. Reaching out: Events.

86. Reaching out: Events.

87. Reaching out: Events.

88. Reaching out: Events.

89. Reaching out: Events.

90. Reaching out: Events.

91. Reaching out: Collaboration.

92. Moving Forward..
Fortune Food & Foodlingo

93. - W. Clement Stone

94. “Regardless of who
you are or what you
have been, you can be
what you want to be”
- W. Clement Stone

95. “Regardless of who
you are or what you
have been, you can be
what you want to be”
- W. Clement Stone
Believe in yourself :)