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Foto Link Pepsi Campaign
1. Rajat Gupta
Co – Founder, FotoLink
Rajat.Gupta@fotolink.in
+919348 517 617
2. Introduction
•Fotolink executed its launch campaign for Frito Lays (Pepsi).
•Bluetooth kiosks are setup in big malls in major cities.
•Cities covered in the campaign – Delhi, Mumbai, Calcutta,
Bangalore, Gurgaon, Noida.
•The activity will be running on weekends throughout June.
10. Lucky Draw
• very 5
• Lucky participants were also getting gifts on the spot
• They will receive a coupon code ( single use ) on their phone
• On getting it validated at the kiosk they can collect their gift.
15. Other advantages for people …
They don’t have to be standing at the kiosk to participate
They can participate any number of times as no sms charges
16. Blue Tooth BLUES
BLUE TOOTH
• FotoLink has taken Bluetooth interactivity to new heights.
• Now 32 users can interact simultaneously with the kiosk i.e FotoLink
servers can support 32 sessions of information exchange at a particular
point of time.
• No. of sessions can be increased depending on client requirements.
17. Image Recognition Technology
It is very robust –
a. It can handle images at different angles.
b. It can handle images in different lighting conditions.
c. It can handle if images has been take in clutter.
