8. Inspired COG Opportunities for Real Estate and Rental Communities Consumers consider their mobile phones to be “must-have” devices that they carry with them wherever they go. Savvy real estate sales and rental agents are finding ways to leverage that power to help move properties. Link on-site buyers and renters to additional information Link print advertising to your online information and services Use built-in reporting and analytics to understand and improve COG-based promotions Inspired COG is a powerful new technology that helps you make the most of consumers’ mobile devices to bridge your real world marketing efforts with the digital world. See how it works for yourself. Scan any COG in this presentation to see sample mobile sites
9. Link On-Site Shoppers to Information Instantly Add Inspired COG Codes on your fliers and signage, you can treat shoppers to a 24-hour virtual open house. Inspired COGs can link to pictures and slideshows, floor plans, video tours, the agent’s contact info, and even neighborhood or school information.
10. Connect Buyers to Your Mobile Site Link buyers and renters to the information they want via their mobile phones – without requiring them to enter long URLs. Once connected to your mobile Web site, it’s simple for them to add your site to their favorites, so they can stick with you throughout every phase of the buying process. Scan the COG to start your search
11. Link Print Advertising to your Online World COGs create a bridge between your print advertisements and the information and services you provide online. A COG often can convey far more information than is generally possible using the space in a typical ad.
12. Allow a Buyer to Search Online Entire pages of smaller ads can share one COG that links to a common landing page. Buyers can then pull up information or search for their dream property, utilizing your online tools. Scan the COG to start your search
13. Share In-Depth Information to Potential Buyers While touring a property, COGs can help draw attention to – and inform potential buyers about – key features and amenities, such as security systems, major appliances, and noteworthy facilities, amenities, or services that might otherwise go un-noticed or be under-appreciated.
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15. Know how many people who scan COGs follow through with viewings or other actions.
