Personal Information
Entreprise/Lieu de travail
Greater Minneapolis-St. Paul Area United States
Secteur d’activité
Consulting / Advisory
Site Web
www.first-the-trousers.com
À propos
I am an award-winning marketing and brand strategy consultant with over 25 years of experience creating brand strategies and building brands around the world.
Prior to launching First The Trousers Then The Shoes Inc. in 2014, I’ve held senior strategy roles at some of the top advertising agencies in the world including BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro in Europe and the US.
I am the author of the award-winning and best-selling “Brand Positioning Workbook” and the “Brand Positioning Development Method Cards” as well as the “Aha!, The Ultimate Insight Generation Toolkit”, already used by tens of thousands of marketers and strategists around the world.
Mots-clés
marketing
brand strategy
brand story telling
brand positioning
brand purpose
positioning
marketing to moms
ideation
branding
brand
brandsuccess
marketingstrategy
brandbuilding
gaming
lottery
digital marketing
brand success
marketing strategy
story telling
brand archetypes
digital moms
moms
mothers
social media
research on moms
marketing problems
problem solving
creativity
Tout plus
Présentations
(9)J’aime
(3)Parenting is Experience Design: The Ultimate Omnichannel Case Study
Gail Swanson
•
il y a 9 ans
3 fresh ways to look at moms (Mommy Insights crowd-sourcing)
First The Trousers Then The Shoes Inc.
•
il y a 10 ans
BJ Fogg - The New Rules of Persuasion - Brussels 2009
BJ Fogg
•
il y a 14 ans
Personal Information
Entreprise/Lieu de travail
Greater Minneapolis-St. Paul Area United States
Secteur d’activité
Consulting / Advisory
Site Web
www.first-the-trousers.com
À propos
I am an award-winning marketing and brand strategy consultant with over 25 years of experience creating brand strategies and building brands around the world.
Prior to launching First The Trousers Then The Shoes Inc. in 2014, I’ve held senior strategy roles at some of the top advertising agencies in the world including BBDO, Leo Burnett, Fallon Worldwide, and SapientNitro in Europe and the US.
I am the author of the award-winning and best-selling “Brand Positioning Workbook” and the “Brand Positioning Development Method Cards” as well as the “Aha!, The Ultimate Insight Generation Toolkit”, already used by tens of thousands of marketers and strategists around the world.
Mots-clés
marketing
brand strategy
brand story telling
brand positioning
brand purpose
positioning
marketing to moms
ideation
branding
brand
brandsuccess
marketingstrategy
brandbuilding
gaming
lottery
digital marketing
brand success
marketing strategy
story telling
brand archetypes
digital moms
moms
mothers
social media
research on moms
marketing problems
problem solving
creativity
Tout plus