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Portable science: podcasting as an outreach tool for a
    large academic science and engineering library




Eugene Barsky, Kevin Lindstrom and Aleteia Greenwood


Science and Engineering Library, University of British Columbia, Vancouver,
British Columbia, Canada


June 2009



                                                                              1
Outline:

What is podcasting
Why we decided to podcast
How we do it
Podcasting 101
How much it costs
Where we host podcasts
What are the next steps




                            photo by Josh Bancroft

                                                     2
What is podcasting

Common characteristics for the Web 2.0 tools: collaborative in nature,
interactive, and dynamic.


Definition - "a digital recording of a radio broadcast or similar program --
is typically made available on the web for downloading to a personal
audio player " (McKean 2005).


Podcasting is really a dynamic term, now synonymous with any audio or
video file that listeners download and play on a digital player (Barsky &
Lindstrom 2008)



                                                                               3
Statistics

Pew survey – 20% in 2005
(Pew Internet 2006).


eMarketer – 18.5M in 2007 and potential for 65M by 2012
(eMarketer 2008).


In academia – 70% of undergrads
(Oliver & Goerke 2007).




                                               photo by Sneaker Peet   4
Why podcasting ourselves?

University of British Columbia is Canada’s second largest university


Home to very strong Faculty of Science and Faculty of Applied Science


The departments we serve present hundreds of talks during an academic year for
the students, faculty, and the broader community.

Can we record and preserve some of them? We decided to try!




                                                                                 5
How we do it?

We decided to start with the department of Physics and Astronomy -
http://www.physics.ubc.ca/


Offered to assist with creating, hosting and maintaining podcasts


Podcasts themselves generated interest from faculty




                                                                     6
Podcasting 101

First, find appropriate content. Content is crucial -- substance trumps style.
Quality will keep people coming back for more.


Gather required hardware and software. Podcasting is very simple and cheap.
     Audacity (free) - http://audacity.sourceforge.net/
     USB microphone - Samson CO1U USB Condenser Mic - $50-90 CAD
     cIRcle - the University of British Columbia’s Institutional Repository (and
     iTunes U.)




                                                                                   7
Podcasting 101

Convert the final audio files to MP3 format and upload them online, then the audio
files need to be streamed using an RSS feed.
    One simple way is via a blog - http://blogs.ubc.ca/scienglib
    Another way is link from a web site for manual download (not a real podcast)


Promote your podcasts
    Students and faculty can be the best word-of-mouth promoters
    Quality will be what keeps subscribers coming back for more.




                                                                                     8
Podcasting 101

Evaluate and learn from your experience
    Don’t promise too much
    Don’t stretch yourself too thin


Use statistics to measure the impact of podcasts


Use statistics to show the value of podcasts




                                                   9
A typical podcast

Real life presentation
Non-linear narrative
Captures questions from the audience
May have historical relevance




                                       10
Hosting podcasts

Most podcasts take a lot of space. Our podcasts are approximately 1MB for 1
minute of recording in MP3 format


Storage becomes cheaper now, and so are your options:
    Your institutional repository. Do you have one? If yes, it can take both audio
    and video files and even stream them online (with a plug-in)
    Library or departmental website
    iTunesU – do you have a subscription?
    Storage for a fee:
         Box.net
         OmniDrive



                                                                                     11
Future directions
We would like to expand:
      To other departments: Computer Science and Chemistry are our first candidates,
      particularly the Distinguished Lectures series


American Physical Society Northwest Section Annual Meeting


New skill set for librarians


Podcasting takes time and energy and scheduling


Video recording and archiving

                                                              photo by delgaudm




                                                                                       12
Summary

Podcasting might increase student satisfaction and instructional flexibility


Our podcasting experiences are mutually beneficial for the library and our
academic community both at UBC and internationally


We expect podcasting phenomenon to grow and we want to be a part of it!




                                                                               13
References
Barsky E., & Lindstrom K. Podcasting the Sciences: A Practical Overview Issues in Science
and Technology Librarianship [Online], Fall 2008.
eMarketer. 2008. Heard the latest about podcasting? [Online]. Available:
http://www.emarketer.com/Article.aspx?id=1005869&src=article1_newsltr [Accessed 13 May
2009]
McKean, E. 2005. The New Oxford American Dictionary (2nd ed.). New York, N.Y.: Oxford
University Press.
Oliver, B., & Goerke, V. 2007. Australian undergraduates' use and ownership of emerging
technologies: Implications and opportunities for creating engaging learning experiences for
the net generation. Australasian Journal of Educational Technology 23(2): 171-186.
Pew Internet. 2006. Podcast downloading. [Online]. Available:
http://www.pewinternet.org/PPF/r/193/report_display.asp [Accessed: 13 May 2009]
Worcester, L., & Barker, E. 2006. Podcasting: Exploring the possibilities for academic
libraries. College & Undergraduate Libraries 13(3): 87-91.



                                                                                              14
Questions?




                             15
** photo credit - nikalway
Contact info


Eugene Barsky, M.L.I.S.
Science & Engineering Librarian, UBC Library
Phone: (604) 822-9606
Email: eugene.barsky@ubc.ca
Meebo/MSN Messenger: eugene.barsky@ubc.ca
Web: http://www.library.ubc.ca/scieng/
Blog: http://weblogs.elearning.ubc.ca/scienglib/




                                                   16

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Portable Science - Podcasting As An Outreach Tool For A Large Academic Science And Engineering Library

  • 1. Portable science: podcasting as an outreach tool for a large academic science and engineering library Eugene Barsky, Kevin Lindstrom and Aleteia Greenwood Science and Engineering Library, University of British Columbia, Vancouver, British Columbia, Canada June 2009 1
  • 2. Outline: What is podcasting Why we decided to podcast How we do it Podcasting 101 How much it costs Where we host podcasts What are the next steps photo by Josh Bancroft 2
  • 3. What is podcasting Common characteristics for the Web 2.0 tools: collaborative in nature, interactive, and dynamic. Definition - "a digital recording of a radio broadcast or similar program -- is typically made available on the web for downloading to a personal audio player " (McKean 2005). Podcasting is really a dynamic term, now synonymous with any audio or video file that listeners download and play on a digital player (Barsky & Lindstrom 2008) 3
  • 4. Statistics Pew survey – 20% in 2005 (Pew Internet 2006). eMarketer – 18.5M in 2007 and potential for 65M by 2012 (eMarketer 2008). In academia – 70% of undergrads (Oliver & Goerke 2007). photo by Sneaker Peet 4
  • 5. Why podcasting ourselves? University of British Columbia is Canada’s second largest university Home to very strong Faculty of Science and Faculty of Applied Science The departments we serve present hundreds of talks during an academic year for the students, faculty, and the broader community. Can we record and preserve some of them? We decided to try! 5
  • 6. How we do it? We decided to start with the department of Physics and Astronomy - http://www.physics.ubc.ca/ Offered to assist with creating, hosting and maintaining podcasts Podcasts themselves generated interest from faculty 6
  • 7. Podcasting 101 First, find appropriate content. Content is crucial -- substance trumps style. Quality will keep people coming back for more. Gather required hardware and software. Podcasting is very simple and cheap. Audacity (free) - http://audacity.sourceforge.net/ USB microphone - Samson CO1U USB Condenser Mic - $50-90 CAD cIRcle - the University of British Columbia’s Institutional Repository (and iTunes U.) 7
  • 8. Podcasting 101 Convert the final audio files to MP3 format and upload them online, then the audio files need to be streamed using an RSS feed. One simple way is via a blog - http://blogs.ubc.ca/scienglib Another way is link from a web site for manual download (not a real podcast) Promote your podcasts Students and faculty can be the best word-of-mouth promoters Quality will be what keeps subscribers coming back for more. 8
  • 9. Podcasting 101 Evaluate and learn from your experience Don’t promise too much Don’t stretch yourself too thin Use statistics to measure the impact of podcasts Use statistics to show the value of podcasts 9
  • 10. A typical podcast Real life presentation Non-linear narrative Captures questions from the audience May have historical relevance 10
  • 11. Hosting podcasts Most podcasts take a lot of space. Our podcasts are approximately 1MB for 1 minute of recording in MP3 format Storage becomes cheaper now, and so are your options: Your institutional repository. Do you have one? If yes, it can take both audio and video files and even stream them online (with a plug-in) Library or departmental website iTunesU – do you have a subscription? Storage for a fee: Box.net OmniDrive 11
  • 12. Future directions We would like to expand: To other departments: Computer Science and Chemistry are our first candidates, particularly the Distinguished Lectures series American Physical Society Northwest Section Annual Meeting New skill set for librarians Podcasting takes time and energy and scheduling Video recording and archiving photo by delgaudm 12
  • 13. Summary Podcasting might increase student satisfaction and instructional flexibility Our podcasting experiences are mutually beneficial for the library and our academic community both at UBC and internationally We expect podcasting phenomenon to grow and we want to be a part of it! 13
  • 14. References Barsky E., & Lindstrom K. Podcasting the Sciences: A Practical Overview Issues in Science and Technology Librarianship [Online], Fall 2008. eMarketer. 2008. Heard the latest about podcasting? [Online]. Available: http://www.emarketer.com/Article.aspx?id=1005869&src=article1_newsltr [Accessed 13 May 2009] McKean, E. 2005. The New Oxford American Dictionary (2nd ed.). New York, N.Y.: Oxford University Press. Oliver, B., & Goerke, V. 2007. Australian undergraduates' use and ownership of emerging technologies: Implications and opportunities for creating engaging learning experiences for the net generation. Australasian Journal of Educational Technology 23(2): 171-186. Pew Internet. 2006. Podcast downloading. [Online]. Available: http://www.pewinternet.org/PPF/r/193/report_display.asp [Accessed: 13 May 2009] Worcester, L., & Barker, E. 2006. Podcasting: Exploring the possibilities for academic libraries. College & Undergraduate Libraries 13(3): 87-91. 14
  • 15. Questions? 15 ** photo credit - nikalway
  • 16. Contact info Eugene Barsky, M.L.I.S. Science & Engineering Librarian, UBC Library Phone: (604) 822-9606 Email: eugene.barsky@ubc.ca Meebo/MSN Messenger: eugene.barsky@ubc.ca Web: http://www.library.ubc.ca/scieng/ Blog: http://weblogs.elearning.ubc.ca/scienglib/ 16