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Unlocking Kickstarter's Secrets to Success
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Unlocking Kickstarter's Secrets to Success
1.
Unlocking Kickstarter's Secrets
to Success
2.
Who Am I?
Mario Lurig − Author − Web Developer − Chocolatier
3.
4.
5.
6.
Tip: Make it
personal
7.
Tip: Creating Rewards
8.
Reward Tricks:
$25 rewards most popular Use Limited 'discount' rewards Bonuses applied at funding levels Add very high reward as price anchor Experiences and once-in-a-lifetime offers
9.
Marketing
10.
Success! Now what?
11.
Glass houses, transparency,
and other bad analogies for being honest with your backers
12.
Leverage your backers
to market you to others with an incentive. Turn FANS into FANATICS!
13.
Failure (backing goal
not reached) Hint: This isn't a bad thing