IDEO - Why some designs are better
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Centre for Entrepreneurship (C4E) of the University of Cyprus and Berklee Institute for Creative Entrepreneurship (ICE) present the: Why are some designs better than others, and what can you do about it? (The Talk) If you've ever described a poster as heavy, a website as dense, an app as clumsy or an object as whimsical, you probably already know the answer. Recent psychology research is showing that experiential metaphors are key emotional drivers that impact our perception of the world. Applying these findings to design confirms what designers have learned throughout their careers—good design is subconscious first and rational second. Michael will share stories from this research and the IDEO portfolio then share tools to help you be more consciously subconscious.
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IDEO - Why some designs are better
- 1. Why some designs better than others Michael Hendrix @rmichael @ideo (and what you can do about it)
- 2. D E S I G N & I N N O VAT I O N
- 6. ORGANIZATION DESIGNER INDUSTRIAL DESIGNER DESIGN RESEARCHER INTERACTION DESIGNER SYSTEMS DESIGNER CODER PROTOTYPER MECHANICAL ENGINEER COMMS DESIGNER ARCHITECT WRITER FOOD SCIENTIST MANUFACTURING SPECIALIST BUSINESS DESIGNERINFORMATION TECHNOLOGY DESIGN RESEARCHER
- 8. exploring framing the opportunity distilling learnings developing building to think evaluating exploring framing the opportunity distilling learnings developing building to think evaluating
- 9. methods + sensibilities D E S I G N T H I N K I N G
- 10. D E S I G N T H I N K I N G methods sensibilities = what, why = how
- 11. A B
- 12. A BA B
- 13. A B
- 20. warmth= affection
- 21. warmth= generous
- 22. weight= value
- 23. Metaphor is evidence of a link between our 5 senses and our emotions (not just an illustrative grammar tool)
- 24. CHOMSKY v. LAKOFF HEAVYWEIGHT LINGUIST CHAMPIONSHIP THE BAY STATE V. BAY AREA BATTLE
- 26. Time is money.
- 27. You’re wasting my time. How do you spend your time these days? That flat tire cost me an hour. I’ve invested a lot of time in her. You need to budget your time. Is that worth your while? Thank you for your time.
- 28. Yes!
- 29. vs. Reason is transcendent. René Descartes c.1630
- 30. Whether we sense or imagine,Whether we sense or imagine, it is all the same to the brain.
- 32. S M E L L S O U N D T A S T E S I G H T T O U C H download at: bit.ly/designmeta4s
- 33. S M E L S O U N D T A S T E I G H T C L E A N D I R T Y D A R K B R I G H T F R E S H O L D S O U R S A L T Y S A V O R Y B I T T E R S W E E T C L E A R M U R K Y A L I V E L O U D Q U I E T D E A D R A W arbitrary confused vulgar weathered new healthy current young honest exposed informative cheerful positive juvenile overdone understated lost simple boastful noticable grungy sexy noisy retro worn historic meaningful irrelevant enjoyable kind offputting satisfying sophisticated muted melancholy overwhelming S M E L S O U N D T A S T E I G H T C L E A N D I R T Y D A R K B R I G H T S O U R S A L T Y S A V O R Y B I T T E R S W E E T C L E A R M U R K Y A L I V E L O U D Q U I E T D E A D arbitrary confused vulgar weathered honest exposed informative cheerful positive understated lost simple boastful noticable grungy sexy noisy enjoyable kind offputting satisfying sophisticated muted melancholy overwhelming
- 35. WE USED APPLES TO IMPROVE THE DESIGN OF BEDS
- 36. S M E L S O U N D T A S T E I G H T C L E A N D I R T Y D A R K B R I G H T F R E S H O L D S O U R S A L T Y S A V O R Y B I T T E R S W E E T C L E A R M U R K Y A L I V E L O U D Q U I E T D E A D R A W arbitrary confused vulgar weathered new healthy current young honest exposed informative cheerful positive juvenile overdone understated lost simple boastful noticable grungy sexy noisy retro worn historic meaningful irrelevant enjoyable kind offputting satisfying sophisticated muted melancholy overwhelming S M E L S O U N D T A S T E I G H T C L E A N D I R T Y D A R K B R I G H T S O U R S A L T Y S A V O R Y B I T T E R S W E E T C L E A R M U R K Y A L I V E L O U D Q U I E T D E A D arbitrary confused vulgar weathered honest exposed informative cheerful positive understated lost simple boastful noticable grungy sexy noisy enjoyable kind offputting satisfying sophisticated muted melancholy overwhelming
- 38. WE DESIGNED CONVERSE TO WEAR IN, NOT WEAR OUT.
- 42. © Jo¥2 via Flickr
- 51. Naoto Fukasawa
- 52. PillPack
- 54. One more test Bouba & Kiki
- 55. A B
- 56. smart safe & positive transparent protectedsafe & positive transparent protected
- 58. Pip Mothersill
- 62. Why some designs better than others Michael Hendrix @rmichael @ideo ng..