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Antitrust Case
OUTLINE
Microsoft a monopoly?
Microsoft Antitrust Case Trial
Microsoft Antitrust Case Verdict
Microsoft Antitrust Case Appeal
SWOT Analysis
Conclusion
Microsoft a monopoly?
 In late 1990, Microsoft’s MS Office
  applications had 90% of market share
 Market share in Internet browser market of
  44%, server operating system 36%
 Microsoft adopted pricing policy that prevents
  entry of new players and bundle policy
 Distributing Internet browser software, IE, free
  of cost along with its windows operating system
Microsoft Antitrust Case: Trial
 US Government claimed, Microsoft broken Antitrust
  policy
 October 1997, DOJ began Antitrust investigation
 May 1998, gave both parties 5months to fight suit

Allegations                   Justification by
                              Microsoft
Violating 1994 Consent       Ruled out any kind of
decree                        Violation
Abuse of monopoly power      Not a illegal monopoly
Made misleading statements   Not possibly mean doom for
and claims                    competitors
Unfair market strategy       No one has guaranteed
                              position
In June 2008, the US District court gave its ruling that
  Microsoft has violated the antitrust laws by abusing its
               power in operating system
 Jackson ruled that Microsoft was a monopoly; basing on 3
  factors
 Microsoft’s share of the market for operating system was extremely
  large & stable
 A high entry barrier protected Microsoft’s dominant market share
 High entry barrier
 Verdict Company should split into 2 smaller companies
 Windows operating system
 Internet & other Business
 Further
 Microsoft should auction off the windows source code
Microsoft Antitrust Case: Appeal

 September     2000,   Supreme     court   declined
  government’s bid
 Break up Microsoft not remedy: Supreme court
 Court upheld conclusion of Microsoft           having
  monopoly & violated US antitrust laws
 In 2001, court ordered Microsoft and US government
  resolve remaining issues
SWOT Analysis
      STRENGTH                      WEAKNESS
Huge Brand name and         Customers lacked a
reputation in the market     commercially viable alternative
Have a monopoly in the      to windows
market                       Contradiction among own
                             products


    OPPOTUNITIES                       THREAT
Have potential to attract   Threat from competitors
more customers               companies like from Linux and
Should establish a clean    Apple
image                        May face strong illegal
                             obligation
Conclusion
 Microsoft dominance because of Antitrust case,
  affected only for short run
 Microsoft’s OS monopoly continues today
 Microsoft has so many actions against it, can
  only cover the most important
 Law should not eradicate competition rather it
  should ensure proper competition

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Microsoft antitrust case

  • 2. OUTLINE Microsoft a monopoly? Microsoft Antitrust Case Trial Microsoft Antitrust Case Verdict Microsoft Antitrust Case Appeal SWOT Analysis Conclusion
  • 3. Microsoft a monopoly?  In late 1990, Microsoft’s MS Office applications had 90% of market share  Market share in Internet browser market of 44%, server operating system 36%  Microsoft adopted pricing policy that prevents entry of new players and bundle policy  Distributing Internet browser software, IE, free of cost along with its windows operating system
  • 4. Microsoft Antitrust Case: Trial  US Government claimed, Microsoft broken Antitrust policy  October 1997, DOJ began Antitrust investigation  May 1998, gave both parties 5months to fight suit Allegations Justification by Microsoft Violating 1994 Consent Ruled out any kind of decree Violation Abuse of monopoly power Not a illegal monopoly Made misleading statements Not possibly mean doom for and claims competitors Unfair market strategy No one has guaranteed position
  • 5. In June 2008, the US District court gave its ruling that Microsoft has violated the antitrust laws by abusing its power in operating system  Jackson ruled that Microsoft was a monopoly; basing on 3 factors  Microsoft’s share of the market for operating system was extremely large & stable  A high entry barrier protected Microsoft’s dominant market share  High entry barrier  Verdict Company should split into 2 smaller companies  Windows operating system  Internet & other Business  Further  Microsoft should auction off the windows source code
  • 6. Microsoft Antitrust Case: Appeal  September 2000, Supreme court declined government’s bid  Break up Microsoft not remedy: Supreme court  Court upheld conclusion of Microsoft having monopoly & violated US antitrust laws  In 2001, court ordered Microsoft and US government resolve remaining issues
  • 7. SWOT Analysis STRENGTH WEAKNESS Huge Brand name and Customers lacked a reputation in the market commercially viable alternative Have a monopoly in the to windows market Contradiction among own products OPPOTUNITIES THREAT Have potential to attract Threat from competitors more customers companies like from Linux and Should establish a clean Apple image May face strong illegal obligation
  • 8. Conclusion  Microsoft dominance because of Antitrust case, affected only for short run  Microsoft’s OS monopoly continues today  Microsoft has so many actions against it, can only cover the most important  Law should not eradicate competition rather it should ensure proper competition