BUSINESS IDEAS LIFE TESLA ELECTRONICS

1. Submitted By: VASAVA DHIREKUMAR (170143119029)
VASAVA NILESH (170143119030)
VATALIA PAVAN(170143119032)

2.  Electric vehicles have a vast opportunity in upcoming future because of it’s substitution with gasoline and other
fuels. Since all the fuels we use are limited and we will run out of the fuels in near future, this can be next
substitution to all of fossil fuels easily. Since It can be generated easily with a lot of different ways it will be more
productive and this process cause less global warming.
 The move to electric mobility has always been the priority of the Narendra Modi government, keeping in mind
India’s commitment to reduce its carbon footprint by a third from 2005 levels.
 In her maiden budget, Finance Minister Nirmala Sitharaman has made switching to EVs a priority. She has
allocated Rs 10,000 crore to the Faster Adoption and Manufacturing of Electric Vehicles (FAME II) scheme.
 With government push and influx of startups, EV market is indeed a hot segment to invest in. From buses to cars,
2-wheelers to 3-wheelers, companies across the spectrum are drawing out their EV plans. Further, companies like
Tesla and China’s Contemporary Amperex Technology and BYD Co, are creating a charged environment with
their interest in the Indian government’s plan to build large factories to make lithium-ion batteries at an
investment of about Rs 50,000 crore.
 Not to be left behind, 4-wheeler companies like Tata Motors, Maruti Suzuki and Hyundai Motors are readying
their EV models for 2020 launch. In fact, after launching India’s first long-range electric SUV Kona, Hyundai is
planning to develop a new EV platform for the mass market with a $200-million investment. New entrants like
the Chinese MG Motors and Korean Kia Motors are exploring EV launches to gain a toehold on Indian roads.

3.  India is the world‘s largest 2-wheeler market, and a leading market for three-wheelers. With over 99 per cent of
the total EV sales coming from 2- and 3- wheelers segment, the future outlook remains strong for these segments.
 Welcoming the government’s move, Sohinder Gill, CEO, Hero Electric Vehicles and Director General, Society of
Manufacturers of Electric Vehicles (SMEV), says, “The announcements on EVs bring cheer to both consumers
and manufacturers. Provision of additional income tax deduction of up to Rs 1.5 lakh on purchase of EVs would
encourage customers to opt for EVs.” He adds that the next 12 months are crucial for EV growth in India, which
requires concerted approach both from manufacturers and government to lower the prices, deliver quality
products and educate consumers.
 The GST council has already lowered the GST on EVs from 12 per cent to 5 per cent. The government also
announced customs duty exemption on lithium-ion cells, which will help lower the cost of lithium-ion batteries in
India, as they are not produced locally.

4.  RISK WITH GETTING THE SUPPLIES :
◦ EV’S run on lithium ion batteries. With regard to lithium only four countries (Argentina, Australia, Chile and China)
combined generate nearly 80% of the global supply. Other key players in the lithium game are China and Zimbabwe.
So it is hard to import lithium because of either restriction by government or high import duties.
◦ Tesla has experienced unexpected supply shortages caused by multiple business partners many times, which has forced
the company to postpone the launch of some of its latest car models. Supply dependencies can therefore generate
direct and severe financial losses that automotive manufacturers have to be prepared for.
 LACK OF INFRASTRUCTURE INVESTMENT :
◦ According to Morgan Stanley, an overall global $2.7 trillion infrastructure investment is needed in the near future to
make electric cars a lasting success over the next two decades.
◦ The areas of required investment are not only down to local (speedloader) car-charging points, but also include power
grid expansion and subsidies to guarantee nationwide green energy, grid stability and lower market prices for new car
purchases.
◦ Manufacturers also have to signiÕcantly improve battery performances and chemistry to increase electric car ranges,
massively enhance the batteries’ reuse and recycling as well as make new technologies more attractive for end users –
despite high productions costs.
◦ Presently, not a single country meets the much-needed capital expenditure to keep pace with its aggressive
electromobility targets – not even Norway, the global market leader. Any automotive company with ambitious targets
will be at risk without the necessary infrastructure at its disposal in the likely event that the gap in investment will not
be resolved.

5.  Electric vehicles are not as green as you might think :
◦ First, many electric car components have little or no end-of-life recycling value. This is especially true for the
lithium-ion batteries. Second, only a small percentage of power grids providing electricity to charge one’s car
are “green” in terms of incorporating mostly a mix of renewable energies. Third, natural resources such as
nickel and cobalt generate high levels of air, soil and water pollution when being mined and smelted.
◦ This means that alternative fuel cars create pollution and carbon emissions in other ways by shifting them to
those countries where the production relevant minerals, metals and rare earths are extracted. This local mineral
extraction is mostly only made possible through high levels of traditional energy consumption (e.g. coal, etc.)
and the use of toxic chemicals.
◦ As media and civil society attention and scrutiny have massively increased in recent years with regard to the
global extractive and commodity trading industry as well as (potential) electric car buyers have become more
engaged through social media and are now better equipped to publicly “shame” a company than ever before,
the stakes for automotive manufacturers have been raised significantly.

6.  Almost 90% of that growth will originate in developing and developed countries. India plans to sell only electric
cars by 2030 and in China, as much as 20% of the projected 35 million annual vehicle sales should be made up of
alternative fuel cars in 2025.
 The Ministry of Heavy Industries is planning to approve a INR 20,000 - 23,000 cr. (USD 3.7bn – USD 4.25bn)
plan under the National Electric Vehicle Mission policy to promote EV mobility over the next 8 years. The
Government plans to invest around INR 12,250 - 13,850 cr. (USD 2.26bn –USD 2.56bn) and the rest will be
invested out by the industry.
 GAIL has estimated that expanding the network to 298 cities by 2014 will require an investment of INR 37,170
cr. (USD 6.8bn) . This compares with an estimate of INR 8000-9000 cr. (USD 1.48bn – USD 1.67bn) being
required to be spent on R&D and country-wide infrastructure for EVs Charging.
 NITI-Aayog is striving to curtail ICE 2-wheelers under 150cc by 2025 and 3-wheelers by 2023. Nearly 80 per
cent of all vehicles sold in India are 2- and 3-wheelers.
 In her maiden budget, Finance Minister Nirmala Sitharaman has made switching to EVs a priority. She has
allocated Rs 10,000 crore to the Faster Adoption and Manufacturing of Electric Vehicles (FAME II) scheme.

7.  The government also announced income tax rebates of up to Rs 1.5 lakh to customers on interest paid on loans to
buy EVs, with a total exemption beneèt of Rs 2.5 lakh over the entire loan period.
 Provision of additional income tax deduction of up to Rs 1.5 lakh on purchase of EVs would encourage
customers to opt for EVs.” He adds that the next 12 months are crucial for EV growth in India, which requires
concerted approach both from manufacturers and government to lower the prices, deliver quality products and
educate consumers.
 The GST council has already lowered the GST on EVs from 12 per cent to 5 per cent. The government also
announced customs duty exemption on lithium-ion cells, which will help lower the cost of lithium-ion batteries in
India, as they are not produced locally.
 Panasonic is targeting to set up around one lakh charging stations for EVs across 25 top Indian cities by 2024. It
is planning to set up mini charging stations across cities like Delhi, Pune, Bengaluru, Chennai, Amaravati,
Hyderabad, Gurugram, Noida and Ghaziabad.

8.  Panasonic is targeting to set up around one lakh charging stations for EVs across 25 top Indian cities by
2024. It is planning to set up mini charging stations across cities like Delhi, Pune, Bengaluru, Chennai,
Amaravati, Hyderabad, Gurugram, Noida and Ghaziabad.
 In her maiden budget, Finance Minister Nirmala Sitharaman has made switching to EVs a priority. She has
allocated Rs 10,000 crore to the Faster Adoption and Manufacturing of Electric Vehicles (FAME II) scheme.
 There are three infrastruture plans for EVS:
◦ Public Infrastructure Model – providing charging points in public parking spaces. This involves
reserving spots at which a charging point is provided for electric vehicles at public parking spaces. Since
only EVs are allowed to park at these spots, they are likely to act as an incentive to consumers in urban
cities where public parking is scarce, only if adequate 6.4 Infrastructure Service Models Electric Vehicles
in India: Challenges and Opportunities 49 spaces are reserved for EVs. This model would have to be
supported by local municipalities in partnership with infrastructure providers. It seeks to provide access to
charging for those consumers that lack home charging.
◦ Private Infrastructure Model – This is a preferable model in the early stages of EV adoption as it
responds to direct consumer demand. It involves installing charging points for EV adopters at their
residence or at private sites such as malls, office parking lots, privately managed parking lots, petrol
pumps etc. This ensures higher usage of charging points based on actual demand, as reflected by EV
purchases, thus providing a greater return on investment. Government mandated building codes can also
recommend installing a minimum of two to three electric vehicle charging points at parking lots in new
buildings.

9.  There have been plans in the past to develop a network of charging stations in various areas of the country. In
2010, the Delhi Government announced that it would provide a network of charging stations in the city, but only
after several EVs were ready for launch in the country. This reflects one of the problems with EVs in general:
infrastructure developers are reluctant to invest in this area until there is a sizable population of EVs on the roads,
while vehicle manufacturers are unwilling to launch their models in India due to the lack of charging stations. A
catch 22 situations.
 Some manufacturers have tried to address this issue by taking up the challenge of developing charging
infrastructure themselves. Electrotherm India Ltd., for instance, stated in 2010 that they would collaborate with
local garage owners within a radius of 3 kilometres of major cities like Delhi, Mumbai, Chennai, Bangalore and
Ahmedabad for installing charging stations. A similar plan was also articulated by Hero Electric, with the aim of
setting up 10,000 charging stations by the end of 2009-10 [66]. However, involvement of the Government
appears to be necessary, at least in the early stages, given the investment of approximately INR 2 lack (USD
3700) required for setting up a single charging station [67]. A welcome initiative in this regard is the plan of New
Delhi Municipal Corporation (NDMC) to set up 100 charging stations in Delhi in the near future.

10.  The government approved amendments to model building bye-laws, 2016 and Urban
Regional Development Plans Formulations And Implementation Guidelines, 2014 to set up
charging stations for electric vehicles across the country.
 With this, the government aims to move 25% of the transportation to electric vehicles by
2030.
 The government permitted private charging at residence and offices. charging Stations will
be set every 25 km on both sides of highways and roads.
 Charging facilities will also be available at bus depot and transport hubswithin three years.

11.  It is required to license the brand as well as registring infrastruture and
buying copyrights and trademarks.
 It is also required to patent the body of engine and it's parts and everything
from battries tpo car vehicle body.

12.  EV production remains same as the other vehicles are produce. Other
vehicles uses line production tto manufacture such vehicles. This will be
useful to manufacture EV's too.
 The Marketing will remains same as every outlet will do to launch their
vehicles. By various Advertisements on tv and radio, by newspapers and
celebrating the launch of the product and advertising on various social
platforms.

13.  The key roadblock to EV market growth do not seem to be related to the value
chain, lack of charging infrastructure, policy, economics or environment related, but
rather Indian consumer perception. More specifically chassis design, range anxiety,
concerns about battery longevity, cabin capacity and high purchase costs are the key
factors considered when a vehicle purchase decisions are made. Further, it is
'competition' which triggers product innovation and the presents 'choice' to the
consumer.

14. THANK YOU