2. • The revolution called SOCIAL MEDIA has actually taken the world by storm
• Its growth has been exponential where Radio took 38 years to reach 50 million
users, TV took 14 years to achieve the same target
• The internet got there in 4 years, Ipod took 3 years for the same whereas
Facebook added 100 million users in less than 9 months
• In the past few years, SOCIAL MEDIA have made a rapid growth in terms of
user counts globlly
• Facebook has more than 1.2 billion active users
• Twitter counts more than 200 million users
• Google Plus has more than 540 million users
Zest Infotech , Jaipur
What is Social Media
3. Importance of Social Media
• The internet is a globe that involves virtually all levels of the political communications, now a days.
• Social media has caused major changes in the political communication and has become useful resource
often used by the politicians in order to strengthen their visibility. And Lok Sabha 2014 election is the
biggest example and game changer inn terms of cast more vote, candidates data, daily work done by
candidates and campaigns during election.
• All the new media resources viz., the websites, blogs, Facebook, Twitter, google Plus, YouTube,
Pinterest and etc.… of the politicians or the political parties allow the declaration of a informal identity
inform of daily works, rallies and contribution to the society.
• Online Surveys, questionnaire on different media website, mobile apps and social pages are more
approachable than newspaper reading and mouth whispering.
4. Social media and Politics
• Social Media has emerged as an essential tool of
communication for political parties now a days as mostly
youth are come forward to join politics and in political
activities ranging from joining their political groups
• Facebook Status Update and Photo posting with
#hashtag trending
• Tweeting Short Messages, Twitter with #hashtag trending
• Expressing Supports Through Blogs
• Rally Videos, bytes of contestants and general views of
voter on YouTube
• Group Hangouts on Google+
• 3D Technology and others
5. Social media and Politics
• Presently, youth and middle age voters are on Social Media
• That is the reason Social media is playing a considerable
new role in Indian Democracy
• With the reaching our to a younger and target population
• According to survey, Facebook users in 160 Lok Sabha
Constituencies is more than the victory margin there in last
election
• This means Facebook users could be potential swing vote-
bank in 2017
6. Social media and Politics
• But among major political parties in India, BJP has the
biggest charisma in social media in 2014 elections.
• Where the congress which is India’s grand old party
realized the importance of the social media much later
• Anti-corruption campaigner-turned-politician Arvind
Kejriwal from new party AAP is active on Facebook,
Twitter and Google+ and YouTube .
13. HP Assembly Scenario
• Total Population of Himmachal Pradesh in 2012 – 6.856 million
• Sex Ratio in HP 972 Females per 1,000 males
• Literacy Rate 82.80 which is pretty high
• Total Vidhan Sabha seats in HP – 68
14. HP Assembly Scenario
Timing spend by people on different social media and some rules of thumb that
are best to post to different social media sites.
• Facebook- 1 to 4 pm
• Twitter – 1to 3 pm
• LinkedIn- 7 to 9 am
• Google+ - 9 to 11 am
• Pinterest- 2 to 4 pm or 8 pm to 1 am
• Uses of Image: for Increase engagement
• Measuring Success online
• Authentic networking
• Brand consistency
• Engaging presence
• Integrated technology
• Content that counts
16. Who we are
We have been serving political candidates since June 2013. We have set “GUINNESS
WORD RECORDS” two times for getting maximum response(maximum Comments on a
single post with in 24 hours [3,77,004 comments] and all time[3,46,101] also) on social
media platform Facebook which is certified by “Limca Book of Records” and “India Book
of Records” also.
• Presently we are managing social media for more than 20 MLAs We are managing
social media for restaurants, Hospitals, Mobile Apps, Coaching Institute and social
works also.
• We have our expertize in social media management for political candidate which
includes all social platforms (i.e.- Facebook, WhatsApp, Instagram, Twitter) .
18. How Social Media is different from Offline?
Integrating ONLINE OFFLINE efforts
E-mail (voters management) Telemarketing
Social Networking, many places at same
time
Door-to-door campaigning
Applications on campaigns Traditional media
Advertising cost effectively Community organization
Party management Mass meetings, rallies
Internet lobby Offline lobby
20. Activities
Facebook Marketing
Facebook Account Setup
Facebook Page Creation
Increasing Page Likes
Increasing Facebook Friends
Facebook Hashtag creating
Keyword Based Posting
Wall Comments
Daily Updates on Page
Tabs Creation
Facebook Photo Album
Facebook Video Uploads
Facebook Polls or Quiz
Twitter Marketing
Twitter Account Setup
Twitter Page Creation
Twitter Profile Design
Increasing Twitter Followers
Twitter Profile Content Writing
Keyword Based Tweets
Daily tweets
Twitter Regular Updates
Re-tweeting
Google Plus Marketing
Google+ Account Set-Up
Write applicable posts
Increasing Google+ Followers
Regular Posts
Maintain profile
Google Plus Community
Followers
Linkedin Marketing
Linkedin Profile Creation
Linkedin Company page creation
Increasing Company page
followers
Regular Updates
Linkedin Profile Maintenance
Weekly Linkedin Profile Updates
Pinterest Marketing
Pinterest Account Creation
Creation of custom business URL
Updating of pin boards
Increasing Pinterest Followers
Following of relevant Pinners
Re-pinning
21. Activities
Youtube Marketing
Channel Setup
Appropriate Tagging
MetaData writing for each video
Increasing Youtube likes
Video Editing (If required)
Channel Subscribers Tracking
Promotion of videos on Social
Media platforms
Content Marketing
Article Writing
Article Submission
Press Release Writing
Press Release Submission
Blog Creation
Blog Posting
Blog Commenting
Reporting/Support:
Monthly Work Reports (Detailed)
Client Support
22. Documentary
•Documentary is the easiest way to promote online as well as offline.
•Documentary is the recorded programs and instruction used to promote their party
achievements and individual identities.
•Documentary grab the public attention easily through audio/video format.
•Documentary should be useful in remote or rural areas where internet facility is not
available, through the help of projector.
•Message send directly to the voters without physical presence.
23. Why need us ?
Each campaign and candidate have different work style and personality that need to
be highlighted in the work of promoting and overall image of the party /candidate:
•Website & Blog
•Facebook, Twitter etc in Social Media
•E-mailers, Mails & then collect voters data base
•Activism: active people, campaign, rallies emails etc.
•Online Media Press
•Data Collection
24. Increase Interaction
As per the various case studies and experts suggestions social media is one of the best
medium to reach out to your constituency’s target audience and influence the young
bloods by your daily post which results in 7x more benefit then traditional marketing
(pamphlet , banners etc.) .
An MLA should have 2.5-5.5 lakh followers (minimum , depends upon the population
ratio) And an MP should have 4.5-8.5 lakh followers.
We will be increasing your audience reach to 2.5 Lakh.
25. Increase Visibility
After getting enough followers from your region, your audience must be waiting to hear
from you. So we will be uploading daily photos/videos of you/your campaigns/rallies
along with user interactive captions on top of it and beautifully edited/photoshoped
image as per the requirement of time.
For this we will be needing your various photographs/videos and updates on your daily
rallies/campaigns .
26. Increase Interaction
Once we will have enough audience on page and when we will start posting content on
daily basis, those followers will start commenting and messaging on your page. People
wants to interact with their leader and for the same they will start commenting and
messaging, ignoring such love from followers can turn into a really negative impression.
So our team will constantly manage those comments and messages and every
comment will be replied back from your official page. And it will look like you THE
LEADER has replied to them but actually it will be our team.
People love such kind gesture of a political leader, all they need is someone who can
hear them.
27. Increase Live Interaction
We will be doing live sessions directly from your office so that all the followers can hear
and see you live once in a month, we will market your agenda via such sessions.
28. Decrease Distance with people
We should use every edge of the technology possible to build our solid base, and
whatsapp is one such weapon which we cannot ignore. We will be issuing a VIP
NUMBER , via this number we will ask the fellow audience to connect so as to directly
get updates of THE LEADER, directly interact with the leader. Our team will be managing
messaging/replying from this number.
29. Direct Interaction - App
Youth engaging mobile apps with single source for Party update
Call to action for party updates
Engage intellectual users to voters.
Mobile Application on All Major platforms like Android,
iphone, iPad, Blackberry, Windows Mobile, Symbian
30. SMS MMS USSD
• Regular update on party initiatives, achievements, future plans, National & Domestic
Issues in vernacular language based on geographical area touching 400 Mn
• Allowing people to reply back to SMS to capture their emotions
31. OBD DIALERS
• Regular OBD to engage with rural as well as urban voters
• OBD in vernacular language to reach more people
• Communication of Party Achievements, Milestones, Obstacles and future plan
32. MAILERS
Regular update on party initiatives, achievements, future plans, National & Domestic
Issues in vernacular language based on geographical area.
• Allowing people to reply back to SMS to capture their emotions
33. Negative Campaigning
• Bring attention to the good things your candidate will do, and bring
attention to the bad things their competitor will do.
• Negative campaigning focuses on convincing voters not to vote for
your candidate’s competitor.
• Targeted towards those likely to vote for your competitor, it can
sway these voters into changing their mind and shifting over to
your candidate’s side.
• Takes the form of television ads, newspaper columns, political
debates and direct marketing.
