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Dr. Jay Bernhardt from the CDC presentation on Better Health Through Social Medai.

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Health Marketing and Social Media at the CDC Jay M. Bernhardt, PhD, MPH National Center for Health Marketing Centers for Disease Control and Prevention UGA Public Relations & Social Media Conference
Centers for Disease Control and Prevention ,[object Object],[object Object],[object Object],[object Object],[object Object]
National Center for Health Marketing ,[object Object],[object Object]
What is Health Marketing? ,[object Object],[object Object],[object Object],1. Adapted from the American Marketing Association.
Health Marketing & Public Relations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commercial Marketing Products Brands Customers Sales Force Distributors Retailers Market research, Audience segmentation, Sales and marketing metrics Product development, Packaging, Placement, Promotion (B2B/DTC)
Health Marketing Products : CDC’s Research, Science, Evidence- based- advice Customers : “ The Public” Individuals Institutions Communities US pops Global pops Customers : Health profs Partners Audience research, Formative research, Public engagement, Partner engagement Translating research to practice (B2B), Health communication and marketing (DTC)
What is Health? ,[object Object],[object Object],[object Object],[object Object]
What Influences Health? Genes Environment Opportunities Behaviors
What Influences Health? Genes Environment Opportunities Behaviors
Decisions and Health ,[object Object],[object Object],[object Object],[object Object]
Can Social Media affect Health ? revolutionize
Traditional vs. Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media & Decision Support ,[object Object],[object Object],[object Object]
Social Media Musts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is CDC doing with Social Media to improve Health? Welcome to CDC 2.0
CDC 2.0: CDC.Gov
CDC 2.0: Health Marketing Blog From June 2006 - August 2007   9,006 Total Page Views 5523 subscribers thru Email Updates
CDC 2.0 : Webinar for Bloggers
CDC 2.0: Social Networking
Virtual Worlds ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CDC 2.0: Whyville Excerpt from www.gamingandtech.com blog: 10,000+ Whyvillians vaccinated during the first week
CDC 2.0: Second Life Hygeia, the muse of health, becomes Hygeia Philo, CDC avatar
CDC 2.0: Second Life Recently purchased island – new buildings under development Established off-network access to fully develop the Second Life space. Developing in-world activities so users can “do” something
CDC 2.0: Podcasts CDC averages about 1000 - 1500 downloads per day Use of facemasks and respirators during an influenza pandemic Climate change: Science, health, and the environment MMWR Reports
[object Object],Mobile Applications Source – From: http://www.marketingcharts.com/direct/survey-growing-opportunities-for-mobile-advertising-790/ (study conducted between March 29 and April 2, 2007 among 4,123 adults (aged 18 and over). Pew Internet and American Life Project Survey February to March, 2007 ,[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CDC 2.0: Mobile Health
http://www.flickr.com/photos/markkelley/1022720488/
CDC 2.0 Case Study: Virginia Tech ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],CDC 2.0 Case Study: Virginia Tech
It is estimated this profile has more than 850 friends, the actual list is kept private at the request of the profile owner Resources were disseminated to two social network profiles. This profile posted the information in a blog to its network of friends. MySpace CDC 2.0 Case Study: Virginia Tech
Health Marketing & Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Thank you from the CDC. www.cdc.gov/healthmarketing [email_address]

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Dr. Jay Bernhardt

  • 1. Health Marketing and Social Media at the CDC Jay M. Bernhardt, PhD, MPH National Center for Health Marketing Centers for Disease Control and Prevention UGA Public Relations & Social Media Conference
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  • 6. Commercial Marketing Products Brands Customers Sales Force Distributors Retailers Market research, Audience segmentation, Sales and marketing metrics Product development, Packaging, Placement, Promotion (B2B/DTC)
  • 7. Health Marketing Products : CDC’s Research, Science, Evidence- based- advice Customers : “ The Public” Individuals Institutions Communities US pops Global pops Customers : Health profs Partners Audience research, Formative research, Public engagement, Partner engagement Translating research to practice (B2B), Health communication and marketing (DTC)
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  • 9. What Influences Health? Genes Environment Opportunities Behaviors
  • 10. What Influences Health? Genes Environment Opportunities Behaviors
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  • 12. Can Social Media affect Health ? revolutionize
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  • 16. What is CDC doing with Social Media to improve Health? Welcome to CDC 2.0
  • 18. CDC 2.0: Health Marketing Blog From June 2006 - August 2007   9,006 Total Page Views 5523 subscribers thru Email Updates
  • 19. CDC 2.0 : Webinar for Bloggers
  • 20. CDC 2.0: Social Networking
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  • 22. CDC 2.0: Whyville Excerpt from www.gamingandtech.com blog: 10,000+ Whyvillians vaccinated during the first week
  • 23. CDC 2.0: Second Life Hygeia, the muse of health, becomes Hygeia Philo, CDC avatar
  • 24. CDC 2.0: Second Life Recently purchased island – new buildings under development Established off-network access to fully develop the Second Life space. Developing in-world activities so users can “do” something
  • 25. CDC 2.0: Podcasts CDC averages about 1000 - 1500 downloads per day Use of facemasks and respirators during an influenza pandemic Climate change: Science, health, and the environment MMWR Reports
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  • 31. It is estimated this profile has more than 850 friends, the actual list is kept private at the request of the profile owner Resources were disseminated to two social network profiles. This profile posted the information in a blog to its network of friends. MySpace CDC 2.0 Case Study: Virginia Tech
  • 32.
  • 33. Thank you from the CDC. www.cdc.gov/healthmarketing [email_address]