1. ENTERPRISE 2.0
INFORMATION TECHNOLOGY
FOR BUSINESS
By:
Ugochukwu Ezeagwula
TREM Int’l Headquarters
Sunday 4th August, 2013

2. ENTERPRISE 2.0
OUTLINE
• Opening
• IT in Business Operations
• General Purpose Application Software
in Business Operations
• Case Study: Wave Accounting
• Marketing 2.0: Online Marketing
• Cyber Safety Tips
• Malicious Codes
• Avoid Inappropriate Materials
• Escaping a Mousetrap
• Social Media Privacy & Geo Location

3. Same Product. Times have changed.
Opening//

4. “Information technology and business are becoming
inextricably interwoven. I don't think anybody can
talk meaningfully about one without the talking
about the other.”
- Bill Gates
Opening//

5. IT in Business Operations//
Management, Accounting, Finance, Legal
Human Resource Management
Research & Development
Purchasing
Make
Product/
Service
Market
Product/
Service
Deliver
Product/
Service
Value
Add
Value Chain
Support
Activities
Primary
Activities

6. General Purpose Application Software
In Business Operations //
•Spreadsheet software allow manipulation of data
(figures) in rows and columns. Useful for charting
and graphing. Can also be used for basic database
functions. Example is Microsoft Excel
•Data management software supports the storage,
retrieval, and manipulation of data.
There are two basic types of data management
software:
- Simple filing programs e.g. Microsoft Access
- Database management systems (DBMSs)
e.g. Oracle

7. General Purpose Application Software
In Business Operations //
•Word processing software allows the user to
manipulate text, rather than just numbers,
e.g. Microsoft Word.
•Graphics software allows the user to create, store,
and display or print charts, graphs, maps, and
drawings. The three main types of graphic
software are;
- Presentation Graphics
- Analysis Graphics
- Engineering Graphics

8. General Purpose Application Software
In Business Operations //
•Multimedia Software
• Communications Software. To share, relate or
exchange information. e.g. Microsoft Outlook or
web email programs.
•Workgroup software, helps teams work together
by sharing information and by controlling
workflow within the group.
•Accounting Software such as
Quickbooks or Peachtree or SAGE
[Case Study: Wave Accounting]

9. General Purpose Application Software
In Business Operations //
•Enterprise Resource Planning software (ERP)
consists of programs that manage a company’s
vital operations, from order taking to manufacturing
to accounting, e.g. SAP Business One
•Customer Relationship Management (CRM)
Software
Chances of selling a product to an existing customer
far exceed those of selling to a new customer
Examples of CRM Software include:
- Microsoft Dynamics CRM (might be too big for SMEs)
- SalesForce
•A peep into the Google App Marketplace will
surprise you!

10. Case Study: Wave Accounting //

11. Marketing 2.0: Online Marketing//
• Websites
• SMS
• E-mail
• Web Adverts
• Social Media

12. Cyber Safety Tips//

13. Any
Malicious Codes//
Any software created
to cause damage,
Steal information, or
use up resources on a
computer or a
network.
• Viruses
• Worms
• Trojan Horses
• Spyware
Security Precaution
Turn on Firewall, update
OS &

14. Avoid Inappropriate Materials//
Apply caution in clicking on
• Advertisements
• Keyword Searches
• Typo Squatting
• E-mail Spam
• Phishing
• Steganography
Spam e-mails are harmful nuisance that can
lead
To identity theft.
To minimize identity theft, examine a
company’s
Privacy policy before shopping online. Look
out for the padlock sign or the HTTPS in the
URL.

15. Escaping a Mousetrap//
Never click “Ok” on popup windows
When mouse trapped. Instead, follow
The keyboard shortcuts:
• Ctrl+W or Apple+W = Close Active Window
• Alt+F4, Ctrl+Alt+Delete or Apple Q will close the
application
• On a Mac, Apple+Option+Esc will allow you to force
quit.
• Apple+period, should unfreeze your computer

16. Social Media Privacy & Geo Location//
Be sure that you do not compromise your
personal details such as you address,
telephone number and other personal
information on Social Networking Sites.
You don’t have to put up all your personal
details on your profile, but even if you do,
make sure privacy settings do not expose
such details to the public.
Also ensure your geo location feature on
Facebook and Twitter are always turned
off.

17. Thank You //
Ugochukwu Ezeagwula
Chief Imagination Officer
Identita Brand Concepts
Telephone:
+234 01 844 3816
+234 806 665 4702
E-mail
me@ugochukwuezeagwula.com
ugochukwu2001@yahoo.com
Website
www.ugochukwuezeagwula.com
www.identitanigeria.com
Facebook:
www.facebook.com/ugochukwuezeagwul
a
www.facebook.com/identitabrand
Twitter:
@ugosanchez