A presentation presented in the July, 2013 meeting of South Asia Media Solidarity Network

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Social Media &
Campaigning
Ujjwal Acharya
Federation of Nepali Journalists

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Social Media
Strengths are weakness, for now
Multi-layered Communication
Multi-channel Communication
Multi-way Communication
Young and Huge Community
Tool for Any Type of Content
Viral in Nature / Amplification

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Should we use it?
Isn’t it the future?
Aren’t we worried about diminishing role and
impact of our unions?
Aren’t we looking for an easier, cheaper,
effective and simple way to reach out our
members and the public?

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FNJ Experience
Immature yet useful
Website (www.fnjnepal.org)
Facebook
 Page (www.facebook.com/FNJCenter)
 Individuals
Twitter Account (@FNJNepal)
Email list
SMS

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What’s needed for success?
It’s not easy but do-able
Planning (contents/ resources / act options / not
only how to go on social media but also how to
tackle if there is boomerang effect)
Right Social Media Tool / Combination
(Facebook, Twitter, Online Petition, Blog, YouTube,
SoundCloud, Dipity or something else)
Patience (No one can be successful in social
media overnight, it’s long work to reach out
‘impactful’ number of people)

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What’s needed for success?
Human – a few of them – dedicated!
Social Media Policy (How to/who use them? How
not? How/when to respond?)
Conversation! (It’s all about human emotions)
Invite / encourage people (especially social
media celebrities) to share and raise voice
Offline actions!

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Resources
Global Voices Advocacy
 http://advocacy.globalvoices.org
IFEX Campaign Toolkit
 e-Advocacy section
 www.ifex.org/campaign-toolkit/
 THANK YOU