The marketing plan summarizes the Food Hub's SWOT analysis, integrated marketing concept focusing on product, price, place, and promotions. It outlines the financial projections showing steady cost reduction, revenue growth, and monthly sales. The key to success is highlighted as focusing on customer feedback, asserting quality food, increasing social media interaction, holding promotional events, competing through differentiation, and delivering customer satisfaction.

1. Marketing Plan of
Food Hub:
Presenters –
Ujjwal Chand
Ashmi Duwadi
Bishal Tamrakar
Mantra to
Happiness

2. SWOT ANALYSIS
OPPORTUNITIES THREATS
• Only one of its kind
• Increased eating out
culture
• Imitation by competitors
• International brand
STRENGTH WEAKNESS
• Technical knowledge
• Customer oriented team
• First mover
• Interior
• Expertise
• Brand
• Control Budget

3. FHMH
Marketing
Concept
Integrated :
Product
Price
Place
Promotions
RelationshipPerformance
Internal

4. FINANCIALS
• Financials
• Breakeven
 Steady decline in the cost of sales
 Growth in revenues
 Monthly sales of NPR 291,667
 NPR 80 per visit to the coffee lounge
 NPR 175 per visit to the dinner

5. KEY TO SUCCESS
• Focus on customer feedback and incentive
• Assertion of quality, hygienic and healthy food
• Increase customer interaction using social
networks
• Promotional events and fares on event basis
• Compete on differentiation
• Deliver customer satisfaction

6. HAPPY EATING !!!