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PRESENTATION
       ON
DATA WAREHOUSE
  Database wareh
INTRODUCTION OF
                   DATABASE
 First used by William Inmon in the early
 1980s.




 A data warehouse is a subject
 oriented,integrated,time variant, and volatile
 collection of data in support of management
 decision making process.
 Supports Decison Supports System(DDS).
 It is more than just data,it is also the
 processes involved in getting that data from
 source to table and in getting the data from
 table to analysts.
 It is the data and the process
 managers(load/query/warehouse) that make
 information available enabling people to make
 informed decisions.
WAREHOUSE
STRUCTURE OF DATA
    WAREHOUSE
TIME –VARIANT
• Contain information collected over time.
• Decisions are made by analyzing past trends in
  companies performance.


NON VOLATILE
• Data never updated but used only for queries.
• Change,update,delete,etc is done to only
  operational data.
• i.e it is filled only with the historical data.
INTEGRATED
• Contains various types of data and
database integrated to make it consistent.




SUBJECT-ORIETNED
• Provides simple and concise collection of data
• Is built around all the existing applications of
  operational data.
COMPONENTS OF DATA
           WAREHOUSE
•   Data sources
•   Data transformations
•   Reporting
•   Metadata
•   Operations
•   Other components
• Data Sources
 Data Sources refers to any electronic repository of
 information where data is passed from these systems to
 the data ware house either on a transaction-by
 transaction basis for real time data warehouses or on a
 regular cycle.
• Data Transformation
 The Data Transformation layer receives data from the
 data sources,cleans and standarizes it, and loads it in the
 data repository.
•
. Data Warehouse
 The data warehouse is a relational database organized to
 hold information in a structure that best supports reporting
 and analysis.
• Reporting
  The data in the data ware house must be available to all the
 users if the data warehouse is to be useful.
• Metadata
 Metadata or “DATA ABOUT DATA” is used to inform users
 of the data warehouse about its status ans the information
 held within the data warehouse.
• Operations:
      Data warehouse operations comprises of the
processes of loading, manipulating and extracting data
from the data warehouse. Operations also covers user
management, security, capacity management and related
functions.
In addition, the following components also
exist in some data warehouses:
1.      Dependent Data Marts: A dependent data mart
    is a physical database (either on the same hardware as
    the data warehouse or on a separate hardware
    platform) that receives all its information from the data
    warehouse.
2.     Logical Data Marts: A logical data mart is a
    filtered view of the main data warehouse but does not
    physically exist as a separate data copy.
3.     Operational Data Store: An ODS is an
    integrated database of operational data. Its sources
    include legacy systems and it contains current or near
    term data.
APPLICATIONS OF DATA
        WAREHOUSE
Safety
• under the control of data ware house
users so information can be stored
 safely for past.

Fast retrieval of data
•Separate from operational systems,so it
provide retrieval of data without slowind down
operation.
Facilitate decision support system
 Facilitate DSS such as trend reports,exception
 reports, and reports that show actual performance
 versus goals.

Common data model
 Provide common data model for all data of interest
 regardless of the data’s source .
Easy to report and analyze information such as
 sales invoices,order receipts,general ledger etc
Analytical processing
  multidimensional analysis of data warehouse data
  supports basic OLAP operations, slice-dice, drilling, pivoting

Information processing
  supports querying, basic statistical analysis,
  and reporting using crosstabs, tables, charts
  and graphs

Data mining
  knowledge discovery from hidden patterns
  supports associations, constructing analytical models,
  performing classification and prediction, and
  presenting the mining results using visualization tools
Slide 15

Chapter
  10      Decision Support Systems




Well, Sort-of
Slide 16

    Chapter
      10        Decision Support Systems


              How do we define a ‘decision’?
 A position or opinion or judgment reached
  after consideration
 The act of making up your mind about
  something
 The commitment to irrevocably allocate
  valuable resources. A decision is a
  commitment to act. Action is therefore
  the irrevocable allocation of valuable
  resources.
 A determination of future action
 The main function of a manager
Slide 17

    Chapter
        10         Decision Support Systems


             What Types of decisions are there?
 Structured Decisions: For ax + bx + c = 0, the value of x is given by:
                                     2



  Situations where the procedures to follow when a decision is
    needed can be specified in advance
 Semi-structured Decisions:
    Decision procedures that can be pre-
      specified, but not enough to lead to a
      definite recommended decision
 Unstructured Decisions:
    Decision situations where it is not possible to
      specify in advance most of the decision
      procedures to follow
Slide 18

    Chapter
      10        Decision Support Systems


           What is a decision support system?

 Computer-based information systems that supports business or
  organizational decision making activities.
 DSSs serve the management, operations and planning levels of
  an organization and help to make decisions, which may be rapidly
  changing and not easily specified in advance.
 DSS include knowledge-based systems. A properly designed DSS
  is and interactive software –based system intended to help
  decision makers compiled useful information from a combination of
  raw data documents or personal knowledge or business model to
  identify and solve problem and make decision.
Slide 19

    Chapter
       10         Decision Support Systems


      What doesn’t a decision support system do?
 Provide the solution (it is only tool)
 Be used over and over again (It was designed for unique decision
  making)
 Always use the same
  analytical models and tools
  (The decision maker
  chooses the models and
  tools based on the problem
  at hand)
Slide 20

    Chapter
       10        Decision Support Systems


            What types of DSS analysis are there?
 What-if Analysis:
  User make changes to variables, or relationships among
    variables, and observe the resulting changes
 Sensitivity Analysis:
  The value of only one variable is changed repeatedly and the
    resulting changes in other variables are observed
 Goal-Seeking:
  The value of only one variable is changed repeatedly and the
    resulting changes in other variables are observed
 Optimization:
  Find the optimum value for target variables given certain
    constraints
Slide 21

Chapter
  10       Decision Support Systems


       What are the components of a DSS?
Slide 22

 Chapter
     10          Decision Support Systems



Database Concept
The database concept has evolved since the 1960s to ease increasing
difficulties in designing, building, and maintaining complex information
systems (typically with many concurrent end-users, and with a large amount
of diverse data).
Database is a collection of interrelated data that are organized so that it’s
contents can be easily managed accessed and updated.
A database contains a collection of related items or facts arranged in a
specific structured. The simple example of non computerized database is a
telephone directory.
Slide 23

   Chapter
      10        Decision Support Systems



Model Management System
A model management subsystem contains completed models
and the building blocks necessary to develop DSS applications.
This includes standard software with financial, statistical,
management science, or other quantitative models.
An example is Excel, with its many mathematical and statistical
functions.
Slide 24

  Chapter
     10        Decision Support Systems



The User Interface
The term user interface covers all aspects of the communications
between a user and the DSS.
Some DSS experts feel that the user interface is the most
important DSS component because much of the
power, flexibility, and ease of use of the DSS are derived from this
component.
For example, the ease of use of the interface in the Guinness DSS
enables, and encourages, managers and sales people to use the
system.
Slide 25

   Chapter
      10        Decision Support Systems



Characteristics of DSS
1. Facilitation. DSS facilitate and support specific decision-
making activities and/or decision processes.

2. Interaction. DSS are computer-based systems designed for
interactive use by decision makers or staff users who control the
sequence of interaction and the operations performed.

3. Ancillary. DSS can support decision makers at any level in an
organization. They are NOT intended to replace decision makers.
Slide 26

   Chapter
       10          Decision Support Systems


4. Repeated Use. DSS are intended for repeated use. A specific DSS may be used
routinely or used as needed for ad hoc decision support tasks.

5. Task-oriented. DSS provide specific capabilities that support one or more tasks
related to decision-making, including: intelligence and data analysis;
identification and design of alternatives; choice among alternatives; and decision
implementation.

6. Identifiable. DSS may be independent systems that collect or replicate data
from other information systems OR subsystems of a larger, more integrated
information system.

7. Decision Impact. DSS are intended to improve the accuracy, timeliness, quality
and overall effectiveness of a specific decision or a set of related decisions.
Slide 27

  Chapter
     10        Decision Support Systems



Functions of DSS
1. Information Retrieval:
Information retrieval in DSS environment refers to the act of
extracting information from a database for the purpose of making
decisions.
2. Data Reconfiguration:
Often managers using a DSS want information in a form other
that in which the data are logically represented within the
computer system.
a) Sorting
b) Joining
Slide 28

 Chapter
    10        Decision Support Systems



3. Calculator activities:
Calculator activities refer to the set of tasks that normally can be
done with a calculator.
a) Functions
b) Analysis
c) Statistical Tool
d) Optimizing Tools
e) What-if analysis(Sensitivity Analysis)
OLAP (online analytical processing)
OLAP (online analytical processing) is computer processing that enables a user to
   easily and selectively extract and view data from different points of view.

  OLAP can be used for data mining or the discovery of previously undiscerned
                      relationships between data items.

An OLAP database does not need to be as large as a data warehouse, since not all
               transactional data is needed for trend analysis
Usage of OLAP
OLTP (online transaction process)
•   OLTP (online transaction process) System deals with operational data. Operational data
    are those data involved in the operation of a particular system.
•   Example: In a banking System, you withdraw amount through an ATM. Then account
    Number, ATM PIN Number, Amount you are withdrawing, Balance amount in account
    etc. are operational data elements.
           Operational Data
           Operational data are local relevance
           Frequent Updates
           Normalized Tables
           Point Query




•   Examples for OLTP Queries:
•   What is the Salary of Mr.John?
•   What is the address and email id of the person who is the head of maths
    department?
Compression between OLTP and OLAP
Data mining
• Data mining (the analysis step of the "Knowledge Discovery in Databases"
         process, or KDD), is a field at the intersection of computer
  science and statistics, is the process that attempts to discover patterns in
                                  large data sets.

  • It utilizes methods at the intersection of artificial intelligence, machine
                    learning, statistics, and database systems

• The overall goal of the data mining process is to extract information from a
   data set and transform it into an understandable structure for further use


  • The actual data mining task is the automatic or semi-automatic
    analysis of large quantities of data to extract previously unknown
  interesting patterns such as groups of data records (cluster analysis),
        unusual records (anomaly detection) and dependencies
Application of data mining
Data understanding


Data preparation


Modeling


Evaluation


Deployment
Data warehouse
          •   A data warehouse (DW or DWH) is a database used
                       for reporting and data analysis.

 • The data stored in the warehouse are uploaded from the operational
   systems (such as marketing, sales etc., shown in the figure to the right).
 The data may pass through an operational for additional operations before
                    they are used in the DW for reporting

• A data warehouse constructed from integrated data source systems does
  not require ETL, staging databases, or operational data store databases.
   The integrated data source systems may be considered to be a part of a
                   distributed operational data store layer
Application of warehouse

 Develop


  Design


  update


  Develop
staging area

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  • 1. PRESENTATION ON DATA WAREHOUSE Database wareh
  • 2. INTRODUCTION OF DATABASE  First used by William Inmon in the early 1980s.  A data warehouse is a subject oriented,integrated,time variant, and volatile collection of data in support of management decision making process.
  • 3.  Supports Decison Supports System(DDS).  It is more than just data,it is also the processes involved in getting that data from source to table and in getting the data from table to analysts.  It is the data and the process managers(load/query/warehouse) that make information available enabling people to make informed decisions.
  • 5. STRUCTURE OF DATA WAREHOUSE TIME –VARIANT • Contain information collected over time. • Decisions are made by analyzing past trends in companies performance. NON VOLATILE • Data never updated but used only for queries. • Change,update,delete,etc is done to only operational data. • i.e it is filled only with the historical data.
  • 6. INTEGRATED • Contains various types of data and database integrated to make it consistent. SUBJECT-ORIETNED • Provides simple and concise collection of data • Is built around all the existing applications of operational data.
  • 7. COMPONENTS OF DATA WAREHOUSE • Data sources • Data transformations • Reporting • Metadata • Operations • Other components
  • 8.
  • 9. • Data Sources Data Sources refers to any electronic repository of information where data is passed from these systems to the data ware house either on a transaction-by transaction basis for real time data warehouses or on a regular cycle. • Data Transformation The Data Transformation layer receives data from the data sources,cleans and standarizes it, and loads it in the data repository. • . Data Warehouse The data warehouse is a relational database organized to hold information in a structure that best supports reporting and analysis.
  • 10. • Reporting The data in the data ware house must be available to all the users if the data warehouse is to be useful. • Metadata Metadata or “DATA ABOUT DATA” is used to inform users of the data warehouse about its status ans the information held within the data warehouse. • Operations: Data warehouse operations comprises of the processes of loading, manipulating and extracting data from the data warehouse. Operations also covers user management, security, capacity management and related functions.
  • 11. In addition, the following components also exist in some data warehouses: 1. Dependent Data Marts: A dependent data mart is a physical database (either on the same hardware as the data warehouse or on a separate hardware platform) that receives all its information from the data warehouse. 2. Logical Data Marts: A logical data mart is a filtered view of the main data warehouse but does not physically exist as a separate data copy. 3. Operational Data Store: An ODS is an integrated database of operational data. Its sources include legacy systems and it contains current or near term data.
  • 12. APPLICATIONS OF DATA WAREHOUSE Safety • under the control of data ware house users so information can be stored safely for past. Fast retrieval of data •Separate from operational systems,so it provide retrieval of data without slowind down operation.
  • 13. Facilitate decision support system Facilitate DSS such as trend reports,exception reports, and reports that show actual performance versus goals. Common data model Provide common data model for all data of interest regardless of the data’s source . Easy to report and analyze information such as sales invoices,order receipts,general ledger etc
  • 14. Analytical processing multidimensional analysis of data warehouse data supports basic OLAP operations, slice-dice, drilling, pivoting Information processing supports querying, basic statistical analysis, and reporting using crosstabs, tables, charts and graphs Data mining knowledge discovery from hidden patterns supports associations, constructing analytical models, performing classification and prediction, and presenting the mining results using visualization tools
  • 15. Slide 15 Chapter 10 Decision Support Systems Well, Sort-of
  • 16. Slide 16 Chapter 10 Decision Support Systems How do we define a ‘decision’?  A position or opinion or judgment reached after consideration  The act of making up your mind about something  The commitment to irrevocably allocate valuable resources. A decision is a commitment to act. Action is therefore the irrevocable allocation of valuable resources.  A determination of future action  The main function of a manager
  • 17. Slide 17 Chapter 10 Decision Support Systems What Types of decisions are there?  Structured Decisions: For ax + bx + c = 0, the value of x is given by: 2 Situations where the procedures to follow when a decision is needed can be specified in advance  Semi-structured Decisions: Decision procedures that can be pre- specified, but not enough to lead to a definite recommended decision  Unstructured Decisions: Decision situations where it is not possible to specify in advance most of the decision procedures to follow
  • 18. Slide 18 Chapter 10 Decision Support Systems What is a decision support system?  Computer-based information systems that supports business or organizational decision making activities.  DSSs serve the management, operations and planning levels of an organization and help to make decisions, which may be rapidly changing and not easily specified in advance.  DSS include knowledge-based systems. A properly designed DSS is and interactive software –based system intended to help decision makers compiled useful information from a combination of raw data documents or personal knowledge or business model to identify and solve problem and make decision.
  • 19. Slide 19 Chapter 10 Decision Support Systems What doesn’t a decision support system do?  Provide the solution (it is only tool)  Be used over and over again (It was designed for unique decision making)  Always use the same analytical models and tools (The decision maker chooses the models and tools based on the problem at hand)
  • 20. Slide 20 Chapter 10 Decision Support Systems What types of DSS analysis are there?  What-if Analysis: User make changes to variables, or relationships among variables, and observe the resulting changes  Sensitivity Analysis: The value of only one variable is changed repeatedly and the resulting changes in other variables are observed  Goal-Seeking: The value of only one variable is changed repeatedly and the resulting changes in other variables are observed  Optimization: Find the optimum value for target variables given certain constraints
  • 21. Slide 21 Chapter 10 Decision Support Systems What are the components of a DSS?
  • 22. Slide 22 Chapter 10 Decision Support Systems Database Concept The database concept has evolved since the 1960s to ease increasing difficulties in designing, building, and maintaining complex information systems (typically with many concurrent end-users, and with a large amount of diverse data). Database is a collection of interrelated data that are organized so that it’s contents can be easily managed accessed and updated. A database contains a collection of related items or facts arranged in a specific structured. The simple example of non computerized database is a telephone directory.
  • 23. Slide 23 Chapter 10 Decision Support Systems Model Management System A model management subsystem contains completed models and the building blocks necessary to develop DSS applications. This includes standard software with financial, statistical, management science, or other quantitative models. An example is Excel, with its many mathematical and statistical functions.
  • 24. Slide 24 Chapter 10 Decision Support Systems The User Interface The term user interface covers all aspects of the communications between a user and the DSS. Some DSS experts feel that the user interface is the most important DSS component because much of the power, flexibility, and ease of use of the DSS are derived from this component. For example, the ease of use of the interface in the Guinness DSS enables, and encourages, managers and sales people to use the system.
  • 25. Slide 25 Chapter 10 Decision Support Systems Characteristics of DSS 1. Facilitation. DSS facilitate and support specific decision- making activities and/or decision processes. 2. Interaction. DSS are computer-based systems designed for interactive use by decision makers or staff users who control the sequence of interaction and the operations performed. 3. Ancillary. DSS can support decision makers at any level in an organization. They are NOT intended to replace decision makers.
  • 26. Slide 26 Chapter 10 Decision Support Systems 4. Repeated Use. DSS are intended for repeated use. A specific DSS may be used routinely or used as needed for ad hoc decision support tasks. 5. Task-oriented. DSS provide specific capabilities that support one or more tasks related to decision-making, including: intelligence and data analysis; identification and design of alternatives; choice among alternatives; and decision implementation. 6. Identifiable. DSS may be independent systems that collect or replicate data from other information systems OR subsystems of a larger, more integrated information system. 7. Decision Impact. DSS are intended to improve the accuracy, timeliness, quality and overall effectiveness of a specific decision or a set of related decisions.
  • 27. Slide 27 Chapter 10 Decision Support Systems Functions of DSS 1. Information Retrieval: Information retrieval in DSS environment refers to the act of extracting information from a database for the purpose of making decisions. 2. Data Reconfiguration: Often managers using a DSS want information in a form other that in which the data are logically represented within the computer system. a) Sorting b) Joining
  • 28. Slide 28 Chapter 10 Decision Support Systems 3. Calculator activities: Calculator activities refer to the set of tasks that normally can be done with a calculator. a) Functions b) Analysis c) Statistical Tool d) Optimizing Tools e) What-if analysis(Sensitivity Analysis)
  • 29. OLAP (online analytical processing) OLAP (online analytical processing) is computer processing that enables a user to easily and selectively extract and view data from different points of view. OLAP can be used for data mining or the discovery of previously undiscerned relationships between data items. An OLAP database does not need to be as large as a data warehouse, since not all transactional data is needed for trend analysis
  • 31. OLTP (online transaction process) • OLTP (online transaction process) System deals with operational data. Operational data are those data involved in the operation of a particular system. • Example: In a banking System, you withdraw amount through an ATM. Then account Number, ATM PIN Number, Amount you are withdrawing, Balance amount in account etc. are operational data elements. Operational Data Operational data are local relevance Frequent Updates Normalized Tables Point Query • Examples for OLTP Queries: • What is the Salary of Mr.John? • What is the address and email id of the person who is the head of maths department?
  • 33. Data mining • Data mining (the analysis step of the "Knowledge Discovery in Databases" process, or KDD), is a field at the intersection of computer science and statistics, is the process that attempts to discover patterns in large data sets. • It utilizes methods at the intersection of artificial intelligence, machine learning, statistics, and database systems • The overall goal of the data mining process is to extract information from a data set and transform it into an understandable structure for further use • The actual data mining task is the automatic or semi-automatic analysis of large quantities of data to extract previously unknown interesting patterns such as groups of data records (cluster analysis), unusual records (anomaly detection) and dependencies
  • 34. Application of data mining Data understanding Data preparation Modeling Evaluation Deployment
  • 35. Data warehouse • A data warehouse (DW or DWH) is a database used for reporting and data analysis. • The data stored in the warehouse are uploaded from the operational systems (such as marketing, sales etc., shown in the figure to the right). The data may pass through an operational for additional operations before they are used in the DW for reporting • A data warehouse constructed from integrated data source systems does not require ETL, staging databases, or operational data store databases. The integrated data source systems may be considered to be a part of a distributed operational data store layer
  • 36. Application of warehouse Develop Design update Develop staging area