Tradedoubler new corporate strategy key external messages

1. Tradedoubler
NEW CORPORATE STRATEGY

2. We have a new
business strategy

3. PURPOSE
We create results for our partners
VISION
We are the leader in delivering performance marketing
results through traffic, technology and expertise
MISSION
We take performance marketing to a new level by
creating smarter results for our clients
This is delivered through the optimisation of multiple
high quality traffic sources, the use of our proprietary
integrated performance marketing technology and our deep,
data-driven insights into online consumer behaviour

4. Our offering: three key building blocks
Multiple sources of
high-quality traffic
enable delivery of
targeted performance
marketing objectives
Integrated advertising
technology platform
enables delivery of
optimised ad campaigns
Data-driven insight
fuels expertise and
enables delivery of
optimised campaigns
Performance
marketing
results
Traffic Technology Expertise

5. Agnostic offering delivers value and drives growth
Format
agnostic
Video, display,
email & text
Customer
agnostic
Advertisers
& agencies
Business Model
agnostic
CPM, CPC,
CPA & CPL
Device
agnostic
Desktop, tablet
& handset
Traffic
agnostic
Metasearch/comparison/
voucher/loyalty, vertical,
email, apps, search &
social media
Scalability
Business model fully aligned
with client objective: low
risk for client. Automated
delivery supports scalability
Profitability
Programme / campaign
delivery fully automated,
driving profitability
Data driven
insight
Maximise tracking to build
data assets and derive
actionable insight
Technology
assets
Develop E2E ad-tech
technology platform that
becomes a technology asset
PERFORMANCE MARKETING PARTNER
AGNOSTIC POSITION
VALUE OF POSITION

6. Significant investment to grow our business
• 25 new developers being recruited now
• We will continue to invest in development of
new products that enable strategy realisation

7. ADAPT – our new business intelligence tool

8. ADAPT
• Our new business intelligence tool that allows quick access to
performance marketing programme data enabling our clients to make
smarter business decisions
• Clients can use their own KPIs within customised dashboards that enable
them to capture and interact with the data they want to see
• Data is updated daily and is easily and quickly accessible at whatever
level of detail is required
• ADAPT enables clients to draw comparisons with previous performance
and will allow for benchmarking when fully launched
• ADAPT delivers actionable, data-driven insights that enable our clients to
make smarter business decisions and optimise their performance
marketing activity

9. Since Tradedoubler pioneered affiliate marketing in 1999, our network and
technology platform solutions have created smarter results for our clients
We link the largest international
footprint of any performance marketing
network with local market knowledge
| Sweden
| Spain
| Switzerland
| UK
| Austria
| Belgium
| Denmark
| Germany
| Finland
| France
| Ireland
| Italy
| Netherlands
| Norway
| Poland
| Portugal

10. Network & Technology: the best
of both worlds
Our performance marketing platform combines
programmes on private networks and our public
network, in a single solution.
This enables you to manage your own publishers
and extend activity beyond Tradedoubler’s
geographical footprint. Plus you can plug into our
proven and established international network.

11. Let your business benefit from
our 15 years of experience in
performance marketing.
You and your partners can be
confident in Tradedoubler’s proven,
accurate and trusted technology –
because we use it with thousands
of clients across Europe everyday.
We link the largest international
footprint of any performance
marketing network with local
market knowledge
The power to
power your business

12. Mobile functionalities and
multi-channel campaigns
Leader in mobile functionalities and preferred
multichannel performance marketing partner.
Omni-consumer case study with leading examples
from clients like Interflora, Body Shop or the
Trainline.

13. Voucher & Promotion codes
• Voucher codes exploit consumers’ appetite for a bargain and
enable advertisers, with the use of compelling offers, to reach
new audiences and increase sales.
• The codes are distributed simply through our API, or manually
via the Interface.
• NEW Exclusive code tracking – validation of voucher codes to
the publisher who owns the code so that they earn their
commission when their unique code is used.
• NEW Offline to online tracking – exclusive codes can now be
tracked from offline to online, as it is not only reliant on the
click from the Publisher to Advertiser site but the use of the
exclusive code.

14. Be the change