1. Customer Specific Marketing with
Symphony EYC
Recognize, reward and engage your customers
Effective and efficient customer engagement is vital yet constant exposure to marketing messages from
competitors means customer loyalty is far from guaranteed. Expectations are high as customers are better
informed than ever and increasingly “price” aware. The key is having a clear understanding of your customers‟
preferences, combined with the flexibility and speed to execute marketing campaigns that are timely, targeted, and
proven to influence purchase.
Symphony EYC has a proven Customer Specific Marketing (CSM) platform that enables you to engage customers
in-store, on-line or mobile. With purchase history, preferences and interests centralized, the platform delivers a
quick, cost-effective way to improve customer retention, increase frequency of purchase and ensure a single view
of your business for your customer.
View marketing campaign results in real time
With Symphony EYC‟s Customer Specific
Marketing (CSM) platform Campaign and The Customer Specific Marketing platform links directly to
Content Management come as standard. your point of interaction, giving marketers visibility of
customer behavior and campaign results. Customers can
be segmented, offers can be targeted, and ROI can be
tracked on all marketing expenditures.
Engage customers across channels
Online | Mobile | Store Build loyalty by communicating with customers in
the way they‟ve requested
Focus marketing budgets on targeted
rewards, with personal and relevant With Customer Specific Marketing, it’s easy to execute
communication permission-based marketing campaigns that deliver the
right offers to the right person using the right marketing
Drive shoppers back into stores to medium
redeem offers tailored to their needs and
Turn customer insights into action
tastes
With Symphony EYC you gain access to commercial and
Increase the number of active e-mail customer data experts with industry experience developed
addresses and click through rates with global retailers, consumer goods companies, and
Grow shopper spend leading research, analytics and information technology
businesses who are all ready to help you achieve and
exceed your customer growth objectives.
