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deltatre - Hugo Sharman, Director

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"The Digital Paralympics, from London to Sochi"

The presentation will look at how London 2012 established Paralympic sport in the nations consciousness combining broadcast and digital and social media to maximum effect. The presentation will look at challenges, lessons learned and how Channel 4 subsequently delivered a successful Sochi Winter Paralympic Games.

Publié dans : Sports, Divertissement et humour
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deltatre - Hugo Sharman, Director

  1. 1. The Digital Paralympics: From London to Sochi Hugo Sharman @hugowls deltatre.com @deltatre
  2. 2. Where we are
  3. 3. What we do
  4. 4. A brief history of the Paralympics 1960 - 400 athletes from 21 Nations (Rome, Italy) 1976 - First Paralympic Winter Games (Ornskoldsvik, Sweden) 2012 - 4,200 Athletes from 164 countries across 20 sports (London, G.B) 2014 - 700 Athletes from 45 countries across 5 sports (Sochi, Russia)
  5. 5. U.K Paralympic coverage: TV vs Digital 0 50 100 150 200 250 300 350 400 Beijing 2008 Vancouver 2010 London 2012 Sochi 2014 150 350 00 50 150 1 14 TV Digital Hours
  6. 6. A Paralympic Timeline
  7. 7. Editorial Approach: A day in the life of a fan 6am 8am 10am 12p 2pm 4pm 6pm 8pm 10pm 12am TV Desktop Tablet Phone
  8. 8. From London to Sochi
  9. 9. Sochi 2014 - Challenges Managing audience expectation after 2012 Much lower audience interest Time difference Budget
  10. 10. Innovation Live results Video delivery Explain the sports - #C4Curling Integrated editorial team
  11. 11. Live Results
  12. 12. Live & Catch Up Video
  13. 13. Explain the sports - #C4Curling
  14. 14. Resourcing
  15. 15. Resourcing
  16. 16. Resourcing
  17. 17. Resourcing
  18. 18. Resourcing
  19. 19. Resourcing
  20. 20. Next Stop Rio
  21. 21. Thank ! www.deltatre.com @deltatre

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